Image 1/3 A chance to once again approach a job with a non-traditional perspective. We created a very simple ad to sell the number-one benefit of the available office space – location. We then complemented that ad with an ad for a fake helicopter company.

Image 2/3 Upon visiting the STL Commuter Copter site, the user would be greeted by over-the-top copy and design.

Image 3/3 After a brief moment, our client’s ad would pop up, giving the user a surprisingly easy solution to the upcoming construction debacle. It was a simple misdirect that proved to be quite effective.