Image 1/5 Bass & Baskets is a bed and breakfast at Lake of the Ozarks that was in need of rebranding. A chief client concern was the use of “Bass” in the name, afraid that they might be more appealing to the dedicated angler than the weekend relaxer. 

Image 2/5 We encouraged them to stick with the name they had built equity in, assuring them we could address their worries with a new brand identity.

Image 3/5 In approaching the website, first and foremost, we wanted to make sure we captured the cozy, relaxing feel of the inn. The bed and breakfast has been positioned as “your home at the lake.” So a very welcoming site was a necessity. View website.

Image 4/5 Showcasing the rooms was a key point of communication so we decided to provide several photos from each room, giving potential guests a quick tour. View website.

Image 5/5 When being briefed on the job, Ed, one of the innkeepers, told us of a passion he had in taking photos. While he doesn’t consider himself a professional, we thought his work was quite good. We created a gallery he could easily upload himself, allowing him to share his creativity with whomever happens to stop by. View website.