Image 1/8 Package a packaging company – a task that proved to be quite the challenge. In addressing the e. Smith brief, we wanted to provide a total brand package that was ownable and descriptive, while still embodying client personality. An “e” emerging from a box and an unusually long and conversational tagline seemed to be a great solution.

Image 2/8 Package a packaging company – a task that proved to be quite the challenge. In addressing the e. Smith brief, we wanted to provide a total brand package that was ownable and descriptive, while still embodying client personality. An “e” emerging from a box and an unusually long and conversational tagline seemed to be a great solution.

Image 3/8 Package a packaging company – a task that proved to be quite the challenge. In addressing the e. Smith brief, we wanted to provide a total brand package that was ownable and descriptive, while still embodying client personality. An “e” emerging from a box and an unusually long and conversational tagline seemed to be a great solution.

Image 4/8 In brainstorming for the e. Smith brochure and insert, we thought it’d be interesting to create something that would be multipurpose. Something that could be mailed or handed out, and something that, again, embodied exactly what they did – packaging.

Image 5/8 Each insert was a chance to showcase a different project, making for a beautiful new business piece.

Image 6/8 Each insert was a chance to showcase a different project, making for a beautiful new business piece.

Image 7/8 In tackling the website initiative for e. Smith, we wanted easy navigation, concise content, and consistency in copy and design. View website.

Image 8/8 In tackling the website initiative for e. Smith, we wanted easy navigation, concise content, and consistency in copy and design. View website.