Image 1/3 Naming, logo design, tagline development and collateral design, we built the Insight Genetics brand from the bottom up.

Image 2/3 The logo was inspired by both the mail-in envelope that was a large part of the consumer experience as well as the double helix. The name and tagline were meant to be both smart and simple, capturing the core of what exactly this company did.

Image 3/3 The logo was inspired by both the mail-in envelope that was a large part of the consumer experience as well as the double helix. The name and tagline were meant to be both smart and simple, capturing the core of what exactly this company did.