Image 1/5 The jovial molar, the dancing toothbrush – they’d all been done. So with the Mark Hewlett job, we thought it’d be interesting to see the dentist logo cast in a new light.

Image 2/5 We wanted the dreaded dental chair to have a warmer, more comfortable feel. Such a logo would encapsulate Dr. Hewlett’s comforting demeanor and fresh take on dentistry.

Image 3/5 In creating collateral for the Dr. Hewlett job, our chief objective was to present print pieces that communicated his caring and considerate nature, while still keeping the design very clean.

Image 4/5 We kept the tone conversational, selling his appreciation first and foremost. We also decided to feature a tip, reminding patients on the simplicity of proper oral care.

Image 5/5 Regarding the sign, we wanted to create something that would have a strong presence for people passing by. The sign was built to reflect the clean, modern feel that we had established with other brand communication.