Image 1/9 The task: to “reinvent” a hair salon by attracting a younger, more culturally aware crowd. Our aim: to exemplify the Robert Clark experience itself – an experience that is tailored to the patrons’ exact needs and desires.

Image 2/9 Once we understood client goals and had a thorough understanding of the target market, it was time to proceed with the brand identity. A tagline would be necessary to define a language for the salon.

Image 3/9 And a visual identity would be needed to give the brand a face.

Image 4/9 Visual development evolved from paper to screen, providing a selection of refined logos and typesetting.

Image 5/9 Time to present. A list of taglines and stable, text-driven logos on custom textures.

Image 6/9 The client decided our recommendation of a clean typesetting was the perfect fit for their brand.

Image 7/9 With custom textures on the business cards, we wanted to hint at the idea of each stylist having their own unique approach to hair design. In order to merge style and design visually, we combined sleek type with gritty, urban feeling backgrounds.

Image 8/9 The new identity was implemented in all print elements, creating a consistent look for the brand.

Image 9/9 From here, we extended our look and feel to the web. Music and motion in a Flash-based site helped bring the salon experience to life. View website.