1.20.09 If it’s smart to water the grass when it hasn’t rained…
…wouldn’t it be equally intelligent to better market your brand when sales are slow?
Recently, while putting in some professional development hours, I came across a great article in the January/February 2009 issue of INC. magazine. In essence, the article offered tips to fighting a bad economy with smart business practices. The following insight from Jenny Craig(R) jumped off of page 76. It makes a lot of sense.
“Rather than cut staff, we have gone against the conventional wisdom and advertised to bring in more business. While our competitors were hunkering down, we would spend a bit more than we had planned, which resulted in a huge competitive advantage.”
Just some food for thought.