The Gorilla Blog
Web marketing resources and ideas for B2B companies
Copywriting
The best construction advertisement…in my humble opinion
By Jon Franko It’s been awhile since my last blog post (if I had a nickel for every time I said that!). A long while actually. I’ve just been busy. But this blog post was inspired by another project we’re doing at Gorilla so writing it, well, I couldn’t really come up with a good… Read post
How a B2B blog will win you new business
Blogging is not just for hipsters Nor is just for teenagers with green hair, parents of newborns, your cousin who has too much time on her hands, social media addicts or technology start-ups who think they’re building the next Facebook. Blogging is for YOU, business executive. For the next five minutes as you read this blog post article,… Read post
Don’t be a wimp – give it away for free
“The reason many businesses don’t produce remarkable content is fear — fear of giving away too much information, fear of saying something wrong, fear of giving competitors an advantage. These were all rational twentieth century fears. In the twenty-first century, these fears are the quickest path to failure.” This quote comes from The B2B Social… Read post
Our targeted trade journal campaign for a construction company
We try to make the most of every marketing opportunity – even the little ones. These tiny, black and white print ads for one of our favorite clients – The Korte Company – specifically target the healthcare industry. Over the last few months, a one-off ad has has evolved into a series of four. Our goal was… Read post
Speak to your audience as if they were…real people
Spend about 30 seconds looking through the page linked below. It’s a terms of service agreement for a photo-sharing website, and it’s pretty awesome. http://500px.com/terms What a novel idea – this company has chosen to write an agreement that human beings can actually understand! So you mean to say that their audience isn’t made up… Read post
A print ad campaign for a pre-construction company
Though we’ve watched ourselves morph into a web-marketing-focused shop in recent years, we still recognize that the print ad has its place. We work with a lot of companies that do business in “hard hat” industries – building and construction, industrial painting, etc, and as a result, we have plenty of experience building strategic ad… Read post
WANTED: Social media savvy copywriter intern driven to learn B2B web marketing
As the headline clearly states, we want a social media savvy copywriter for the upcoming summer that is driven (not just willing, but driven) to learn B2B web marketing. It’s not easy, requires lots of reading and learned knowledge but is extremely rewarding. Honestly, of all the writing I’ve done in my relatively young career,… Read post
Even in B2B web-marketing, don’t get hung up on perfection
First and foremost, let me clearly state that I don’t blame clients on wanting perfection. Let me repeat that: I don’t blame clients on wanting perfection. They should want perfection. I too strive for perfection. The idea of a missing comma or the inconsistent use of punctuation in a bulleted list is enough to drive me… Read post
Is content marketing a load of BS?
Last night we had a meeting over a beer (that’s how we roll) with an advisor of ours. He mentioned how much he enjoyed a video blog entry about Google Analytics that we recently posted. He said he’s watched the video multiple times, taken his learnings to others at his company and even put it… Read post
Great ideas always win
A good friend sent this to me today and I had to share it. In today’s marketing world, I think great ideas sometimes get lost. Here, however, is an example of the kind of work that made me want to get into advertising in the first place. Killer headline, killer tagline, killer idea. I always… Read post