The Gorilla Blog
Web marketing resources and ideas for B2B companies
Social Media
Caterpillar talks thought-leadership, B2B social media at BMA event
By Kyle Fiehler The folks at Caterpillar know a thing or two about the hard-hat-wearing lifestyle. They also know a thing or two about B2B social media strategy and industrial marketing. Kevin Espinosa, social media manager at Caterpillar recently spoke at the Sheraton in Clayton, another quality event hosted by the Business Marketing Association of… Read post
The Duck Hunter’s Guide to B2B Web-Marketing
by Jon Franko Anyone who follows me on Twitter knows that this Fall, I spent my fair share of time in the duck blind. Probably more than my fair share actually. Just ask my girlfriend. Or my family. Or my business partner. Or even my neighbors who have been greeted by a lawn full of un-raked leaves for… Read post
Don’t overthink – but still think – before you post
Last week a Facebook post rolled across our company’s stream and caught our eye – just not exactly in a good way. Out of respect to this business, we’ll refrain from identifying them (even though a screenshot of their post would have made a great visual here, dang it!). The post read: “Don’t forget to… Read post
6 ways to improve ROI on trade shows through digital marketing
Yep, the ol’ trade show is still relevant Despite our focus on web marketing, we won’t deny that the trade show is still a pertinent marketing channel for a lot of construction, manufacturing and other B2B companies. Why? Attendees are typically part of a niche group and therefore very targeted. That’s often enough reason to be… Read post
Search engine success for B2B companies depends heavily upon social media
Two consistent observations follow from our experience working with B2B companies on their web marketing strategies: A. Most businesses care considerably about placement in Google search results B. Many don’t believe social media is relevant for their company As for point A, they’re right on. Search engine optimization matters – a lot. What they don’t… Read post
LinkedIn for new business part 3: promoting your company
This is the third of three blog posts on using LinkedIn as a new business tool. Here’s how I’ve divided them up. Lead prospecting Monitoring your industry Promoting your company On to part 3: promoting your company. A few rules of thumb Promoting in the social media channels is all about making connections and nurturing… Read post
LinkedIn for new business part 2: monitoring your industry
This is the second of three blog posts on using LinkedIn as a new business tool. Here’s how I’ve divided them up. Lead prospecting Monitoring your industry Marketing your business Now, on to part 2: monitoring your industry. Observe competitor activity The idea of monitoring, observing and researching your industry is a missed opportunity by… Read post
LinkedIn for new business part 1: lead prospecting
“I don’t think social media can help me find new clients” We work with and meet lots of people at very industrial companies (building and construction, painting, industrial suppliers) and I’m always surprised at how few use LinkedIn. Either they’re not very familiar or they don’t believe in social media. For many of these guys,… Read post
Twitter fixed my sh*tter
Well, shower actually. But the rhyme was just too good to pass up. Last week, I woke up for my morning shower only to find a shower from the previous morning still standing there. Having a house built in the early 1900s, I really wasn’t surprised. Having a wallet that resembled the early 1930s, I had… Read post
Even in B2B web-marketing, don’t get hung up on perfection
First and foremost, let me clearly state that I don’t blame clients on wanting perfection. Let me repeat that: I don’t blame clients on wanting perfection. They should want perfection. I too strive for perfection. The idea of a missing comma or the inconsistent use of punctuation in a bulleted list is enough to drive me… Read post