The Gorilla Blog
Web marketing resources and ideas for B2B companies
Our targeted trade journal campaign for a construction company
We try to make the most of every marketing opportunity – even the little ones. These tiny, black and white print ads for one of our favorite clients – The Korte Company – specifically target the healthcare industry. Over the last few months, a one-off ad has has evolved into a series of four.
Our goal was to not only develop a compelling, audience-centric concept, but to encourage viewers to take action. As a web marketing agency, we emphasize driving your audience online. So for this campaign we designed a landing page specifically for the healthcare construction audience and placed a unique URL on the print ads to drive viewers there. This accomplishes a few things:
- Gives a targeted audience content written specifically for them
- Creates the opportunity to capture a lead
- Allows us to measure and track the actions of those who reacted to this campaign
Let us know what you think of the ads – we’d love your feedback.