There’s method to our madness

At Gorilla 76, we’re all about the relationship. What’s that? You’ve heard that before? You’re hearing it again. And you’ll hear it lots with us. Because without a strong relationship in place, we can’t effectively do what we do.

We work with our clients on a one-year engagement. We interact daily, meet monthly, and assess and reassess constantly. This annual model gives us optimal time to learn your brand and solve its problems. It gives us time to build that relationship we’re all about.

Learn your situation

This is the first stage of our working relationship. This is where we dive in and really learn about your business. Of course, after this, we continue to learn, as we’re students of our clients. But in this early phase, the focus is solely on learning.

Set goals

After we understand who you are, who your customer is, what your sales are like – you know, business plan 101 type of stuff – we’ll set goals for your initiative. This is a very important phase of any engagement. It must be done right from the beginning.

Create a strategy that works

After goals are in place, we’ll build the strategy for accomplishing those goals. Our work is smart. It works hard. You’ll see, as soon as we start checking off that goal list. We’ll have something we can all be proud of. Not to mention, something that can make you more money and can make your brand much stronger online.

Execute

This is where we “do work.” Not like Kobe. But like Mike Jordan. We strive to be the best, deliver executions that we can all be proud of, work that will get more customers “in the door.”

Measure

ROI and measuring a project’s success is the million-dollar question in marketing. The positive with digital marketing is that it’s very easy to measure. And that’s exactly what we do at Gorilla 76. We track your site and initiatives, note your progress, examine your failures, and tweak until we get it where it needs to be.

Adjust

Hard numbers in hand, we now can adjust and tweak our initiative as we see fit. This might include redesigning a landing page, so the right calls to action are in the right place. This might include revisiting your social strategy to address declining participation. The ability to adjust your marketing efforts makes for a much more efficient and effective spend of your marketing dollars.