Trade ad campaign for general contractor
Friday, July 20th, 2012
We try to make the most of every marketing opportunity – even the little ones.
This tiny, black and white trade ad campaign for one of our clients – The Korte Company – specifically targets the healthcare industry. Throughout the last few months, a one-off ad has evolved into a series of four.
Our goal was to not only develop a compelling, audience-centric concept, but to encourage viewers to take action. As a web marketing agency, we emphasize driving audience online. So for this campaign we designed a landing page specifically for the healthcare construction audience and placed a unique URL on the print ads to drive viewers there. This accomplishes a few things:
- It gives a targeted audience content written specifically for them.
- It creates the opportunity to capture a lead.
- It allows us to measure and track the actions of those who reacted to this specific campaign.
Let us know what you think. We’re proud of this campaign.