Gorilla 76

Image 1 of 8 The jovial molar, the dancing toothbrush – they’d all been done. So with the Mark Hewlett job, we thought it’d be interesting to see the dentist logo cast in a new light.

Image 2 of 8 We wanted the dreaded dental chair to have a warmer, more comfortable feel. Such a logo would encapsulate Dr. Hewlett’s comforting demeanor and fresh take on dentistry.

Image 3 of 8 In creating collateral for the Dr. Hewlett job, our chief objective was to present print pieces that communicated his caring and considerate nature, while still keeping the design very clean.

Image 4 of 8 We kept the tone conversational, selling his appreciation first and foremost. We also decided to feature a tip, reminding patients on the simplicity of proper oral care.

Image 5 of 8 Regarding the sign, we wanted to create something that would have a strong presence for people passing by. The sign was built to reflect the clean, modern feel that we had established with other brand communication.

Image 6 of 8 In the interest of keeping a consistent brand, as well as seeking unique messaging opportunities, Dr. Hewlett commissioned us to design and write his ads for various local publications (church bulletins, sports calendar).

Image 7 of 8 We saw it as an opportunity to break from the clutter that is often found in such settings. We wanted to tie back to the original concept of providing a tip, while using a “voice” ownable to the setting.

Image 8 of 8 On the sports calendar, our goal was to provide an ad that was creative, witty and relevant to the space. And hey, maybe it’d even encourage a smile.