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Image 1 of 8 St. Louis Prestress presented us with an opportunity to provide complete brand elevation. First, logo redevelopment. In order to continue to build off of equity that had been built with their logo, we agreed upon providing an evolution. Additionally, we built supplemental logos that would identify each of their core services. The tagline came from the idea that clients are literally building upon their products.
Image 2 of 8 We extended the new look and feel to business papers and other communication collateral. Our objective was to convey a sense of strength while still being simple and clean.
Image 3 of 8 With the ad campaign, our goal was to capitalize off of the chief benefits of using St. Louis Prestress. This piece focused on the fact that you can speed up the construction process by having large concrete components poured offsite.
Image 4 of 8 Continuing in the historical vein, this ad played off of the fact that St. Louis Prestress products are sturdy and last a long time. A really, really long time. Not to mention the company has been around for a long time – an important fact in conveying that they do indeed provide quality and service like their tagline says they do.
Image 5 of 8 And the final ad – capitalizing on durability. Plain and simple, this piece positions St. Louis Prestress as the choice for building buildings that last.
Image 6 of 8 With the St. Louis Prestress website initiative, we revisited the site we had previously built to better reflect the evolved brand. Our deliverable was an informational and intuitive site with strong backend support. We wanted organic search to be our friend. View website.
Image 7 of 8 Having a product offering that some might find hard to grasp, we wanted to build in an educational component to the site. So we created this product demo. View website.
Image 8 of 8 Finally, we set up and monitored a Google AdWords campaign that drove new traffic to the site. It was an effective tool in learning what people are searching for and where they’re coming from. View website.