Why cost per lead is a deceiving marketing success metric

This previously-published article was updated on March 13, 2018. Just as it sounds, “cost per lead” refers to the price you pay to generate a new business lead.¬†On the surface, measuring cost per lead is quite simple: Add everything you spent on a marketing initiative and divide it by the number of leads generated. You … Continue reading Why cost per lead is a deceiving marketing success metric