Aaron is a strategist who empowers others to think critically and provide authenticity to their marketing. He’s passionate about understanding the magical black box of paid advertising algorithms and wielding those insights to create impactful demand generation campaigns for clients.
Prior to Gorilla, Aaron worked at an agency as a copywriter and digital strategist specializing in the aviation vertical and at Caterpillar Inc. as a Marketing Analyst in the Global Construction Industries department. Aaron holds a double major in English and philosophy from the University of North Carolina Wilmington. Please ask him his thoughts on the German idealism movement or he will offer them up at the nearest cocktail party.
When Aaron is not at work, he can be found tinkering with old typewriters while channeling Jack Kerouac’s masterstrokes or brewing coffee for friends using his past expertise as a Starbucks barista.