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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Article

The Perfect Case Study

Mary Tomlinson by Mary Tomlinson on October 14, 2019

How to create customer-driven case studies that will convince potential clients you’re right for the job.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

Why Hitting “Publish” Isn’t Enough

Joe Sullivan by Joe Sullivan on October 1, 2019

Without a proactive plan to create visibility, even the best content will remain beneath the surface. Here are five ways to get the right eyes on yours.
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Article

What Your Content and Wet Dogs May Have in Common

Joe Sullivan by Joe Sullivan on September 17, 2019

5 reasons most manufacturers' content stinks (and what to do about it)
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

Sales-Marketing Alignment for B2B Manufacturers

Joe Sullivan by Joe Sullivan on September 3, 2019

Tear down that big, formidable monstrosity of a wall between your Sales and Marketing teams and get them operating as an effective business development unit.
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Article

The Perfect B2B Knowledge Center

Joe Sullivan by Joe Sullivan on August 20, 2019

Knowledge Center, Resource Center, Learning Center, Content Hub or Blog. Whatever you call it, here's how to execute it perfectly.
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Article

Industrial Marketing All Stars #1: CADENAS PARTsolutions

Joe Sullivan by Joe Sullivan on August 7, 2019

How CADENAS PARTsolutions grew inbound leads by 700-900% by publishing helpful content
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

The Perfect Home Page

Joe Sullivan by Joe Sullivan on July 30, 2019

How to make an incredible first impression with the most important page on your website
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Article

Robotic Arms (for your Sales and Marketing Operations)

Joe Sullivan by Joe Sullivan on July 23, 2019

Expertise in MANUFACTURING automation hasn't translated to the industrial sector's adoption of MARKETING automation. Here's how manufacturers can catch up.
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Article

7 ways to generate revenue on the path to the big sale

Joe Sullivan by Joe Sullivan on July 10, 2019

How to build trust (and get paid for the expert advice you deliver) through a long customer buying process.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

Why having a “Website Guy” ain’t gonna cut it

Joe Sullivan by Joe Sullivan on June 12, 2019

Website management and digital marketing, although related, are vastly different functions. Yet they're often lumped together. Here's why that won't work.
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