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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Latest Content

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Article

Our 2019 picks for your marketing technology stack

Julian Schaaf by Julian Schaaf on March 20, 2019

Here is my list of 16 tried-and-true marketing technologies for manufacturers.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

If your website were a house: To repaint, rehab or rebuild

Joe Sullivan by Joe Sullivan on March 6, 2019

Before you bring in the wrecking crew on your website, let's evaluate whether a paint job or rehab might be good enough for now.
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Article

Who’s ready to fire some customers?

Joe Sullivan by Joe Sullivan on February 20, 2019

What percentage of your customers drain your resources without delivering significant profit? Here's a model for creating focus on your best opportunities.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

Rest in peace, my dear “Contact Us” button

Joe Sullivan by Joe Sullivan on February 6, 2019

As industrial buyers move online, we need to reexamine how we're engaging them. Let's lay our "Contact Us" buttons to rest and start thinking differently.
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Article

Fast results vs. sustainable success: take your pick

Joe Sullivan by Joe Sullivan on January 23, 2019

This article evaluates the tradeoffs you may face when choosing between getting results quickly and investing in a long-term, sustainable marketing program.
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Article

11 B2B marketing ideas for 2019

Joe Sullivan by Joe Sullivan on January 9, 2019

In 2019, ditch the ineffective, old-school marketing plan. Let these B2B marketing ideas serve as inspiration for marketing that impacts the bottom line.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

How to create an inbound lead qualification process

Joe Sullivan by Joe Sullivan on April 9, 2018

In this article, we’ll teach show you how we optimize our Sales team’s time through a process of scoring, segmenting and ultimately qualifying our website-generated leads. We’ll even share our lead qualification checklists with you.
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Article

How manufacturers can generate content marketing ideas

Joe Sullivan by Joe Sullivan on March 17, 2018

The best content for your ideal customers stems from the questions and problems you hear every day on sales calls. In this article, we'll show you how to identify those content triggers and document them with a free downloadable tool.
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Article

Why cost per lead is a deceiving marketing success metric

Joe Sullivan by Joe Sullivan on March 13, 2018

We explain how measuring cost per lead is more complicated than simply calculating the total cost of obtaining a lead.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

Manufacturers, here’s how to use account-based marketing (ABM) to land high-value clients

Joe Sullivan by Joe Sullivan on February 12, 2018

Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.
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