Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

Manufacturer marketing: Four questions to guide your strategy

Joe Sullivan by Joe Sullivan on September 19, 2017

Manufacturer marketing simply can't be canned. Because "manufacturer" can mean so many things, this article will help you design your company's unique strategy.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

Using guest authorship to educate your audience and become a thought leader

Toby Wall by Toby Wall on September 8, 2017

Become a thought leader via guest authorship by targeting the right audience and providing content that answers their questions and solves their problems.
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Article

The quick 1-2 punch to upgrading your email marketing

Kathleen Lavallee by Kathleen Lavallee on August 30, 2017

From where I’m standing, it seems as though email marketing has been the industrial sector’s unicorn—proven effective but evasive.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

We don’t template our marketing plans. Here’s why.

Tommy O'Shaughnessy by Tommy O'Shaughnessy on August 18, 2017

We don't template our marketing plans. Our marketing solutions need to be just as unique as our valued clients.
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Article

How does content get us leads?

Daniel Puma by Daniel Puma on August 9, 2017

Great content will generate leads when implemented as part of an overarching inbound marketing strategy.
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Article

Why you need to stop spending $5000 a month on industrial journal print ads

Daniel Puma by Daniel Puma on August 9, 2017

Print ads in trade journals are a dated way of reaching potential clients. Instead, turn an advertising expense into a web marketing investment.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

How your sales team should be using content in their sales process

Toby Wall by Toby Wall on July 26, 2017

When sales and marketing teams integrate, big things happen. Here's how sales teams can close more sales by using content produced by their marketing brethren.
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Article

Analyze, report, repeat: Here’s what you should be tracking

Kathleen Lavallee by Kathleen Lavallee on July 26, 2017

When your boss asks you how the online marketing efforts are doing, what do you say? Here's the metrics that reveal your business' online growth.
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Article

Hey marketing manager, here’s how to get a raise by using an agency

Toby Wall by Toby Wall on July 20, 2017

Steering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

How many blog posts do we need to rank first in Google?

Tommy O'Shaughnessy by Tommy O'Shaughnessy on July 19, 2017

You want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.
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