Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

How does content get us leads?

Daniel Puma by Daniel Puma on August 9, 2017

Great content will generate leads when implemented as part of an overarching inbound marketing strategy.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

Why you need to stop spending $5000 a month on industrial journal print ads

Daniel Puma by Daniel Puma on August 9, 2017

Print ads in trade journals are a dated way of reaching potential clients. Instead, turn an advertising expense into a web marketing investment.
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Article

How your sales team should be using content in their sales process

Toby Wall by Toby Wall on July 26, 2017

When sales and marketing teams integrate, big things happen. Here's how sales teams can close more sales by using content produced by their marketing brethren.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

Analyze, report, repeat: Here’s what you should be tracking

Kathleen Lavallee by Kathleen Lavallee on July 26, 2017

When your boss asks you how the online marketing efforts are doing, what do you say? Here's the metrics that reveal your business' online growth.
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Article

Hey marketing manager, here’s how to get a raise by using an agency

Toby Wall by Toby Wall on July 20, 2017

Steering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.
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Article

How many blog posts do we need to rank first in Google?

Tommy O'Shaughnessy by Tommy O'Shaughnessy on July 19, 2017

You want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

Ideal customer and buyer persona profiles for manufacturers

Joe Sullivan by Joe Sullivan on July 18, 2017

This article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Video

The 7 core elements of an industrial marketing strategy

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore the 7 things we believe must be present to achieve significant and sustainable revenue growth through marketing and sales.
View video

In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Video

What marketing results manufacturers should be measuring

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore five key metrics to track in order to understand your marketing ROI.
View video

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