Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

Ideal customer and buyer persona profiles for manufacturers

Joe Sullivan by Joe Sullivan on July 18, 2017

This article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Video

The 7 core elements of an industrial marketing strategy

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore the 7 things we believe must be present to achieve significant and sustainable revenue growth through marketing and sales.
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Video

What marketing results manufacturers should be measuring

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore five key metrics to track in order to understand your marketing ROI.
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Video

SEO (search engine optimization) for manufacturers

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we introduce a handful of the most important Google ranking factors as of 2017 and explore in depth the two that are most important.
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Video

How content marketing helps manufacturers sell complex solutions

Joe Sullivan by Joe Sullivan on July 14, 2017

In this white board video, we explore why content marketing makes so much sense for manufacturers who sell complex, customized products or solutions.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

Construction marketing for contractors and subcontractors

Joe Sullivan by Joe Sullivan on July 1, 2017

The long and often complex buying process of construction services requires a marketing approach that creates value all throughout the buyer’s journey.
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Article

Advanced industrial marketing strategies to test in your arsenal

Kathleen Lavallee by Kathleen Lavallee on June 23, 2017

You have something to prove and are looking for homerun strategies to implement and keep the marketing pipeline growing for your sales team. Look no further.
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Article

Industrial web design inspiration: three sites for success

Randall Zaitz by Randall Zaitz on June 6, 2017

We take inspiration from well-designed websites and use them as a source for creating design-forward sites for our own clients
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
View guide

Article

How industrial SEO works and how manufacturers can rank first in Google

Joe Sullivan by Joe Sullivan on June 1, 2017

This article will help you design an industrial SEO strategy by explaining what Google cares about, how marketers have failed to beat them and where to focus.
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