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The B2B Social Media Book, a short reflection
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A few thoughts on the B2B Social Media Book, by Kipp Bodnar and Jeffrey Cohen.
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Supply chain marketing: 5 ways to grow business when your customer isn’t the end user
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Supply chain marketing presents different challenges that marketing to end consumers. Learn how to support business development with smarter marketing strategy.
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Industrial marketing: 5 stats that will get you crankin’
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Hubspot published a resource of all the marketing statistics you need. Here are some thoughts on them.
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The benefits of B2B blogging
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Learn the benefits of blogging for B2B companies. Your website can generate sales leads with top-notch B2B blogging. Click here to learn how.
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B2B marketing: What I learned at B2B Rising
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Last week, I attended the B2B Rising Event at the Four Seasons Hotel in downtown St. Louis. I didn't really know what to expect.
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A website redesign will not solve your problems
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Before you send out that website RFP, consider this. A website redesign is futile in the absence of a bigger picture online business development ecosystem.
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What to look for in a web marketing agency
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So to all business owners, marketing managers, brand managers out there, pay heed. Here's a listing of things to look for when you hire an agency.
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Should you hire a marketing agency or an in-house marketing guy?
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In an ideal world, you hire both. But maybe that's not an option. This blog post details why the industrial marketing agency is the way to go.
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Automated email marketing: leave no prospect unattended
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Finding sufficient time for prospecting can be challenging. Automated email marketing mirrors your sales process while you concentrate on priority leads.
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