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# Gorilla 76

Marketing for industrial companies

## Sitemaps

- [XML Sitemap](https://www.gorilla76.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [About](https://www.gorilla76.com/st-louis-marketing-agency/) - We're a St. Louis marketing agency that specializes in helping B2B industrial companies create awareness, generate leads and close more customers.
- [4 marketing building blocks for B2B manufacturers](https://www.gorilla76.com/marketing-building-blocks-for-manufacturers) - Create impactful marketing campaigns with our four-step approach: customer research, positioning, crafting a brand story and content planning.
- [The 7 core elements of an industrial marketing strategy](https://www.gorilla76.com/the-7-core-elements-of-an-industrial-marketing-and-sales-strategy) - These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.
- [How we use AI at Gorilla 76](https://www.gorilla76.com/how-we-use-ai-in-marketing-and-content-creation/) - Gorilla 76 uses AI to support marketing and content work, but never at the expense of accuracy, ethics, confidentiality or human judgment.
- [Case study: driving $9M in pipeline for an industrial oven manufacturer](https://www.gorilla76.com/case-study-driving-9m-in-pipeline-for-an-industrial-oven-manufacturer/) - Learn how we helped this custom-engineered CapEx equipment manufacturer turn their marketing program into a revenue machine.
- [Here’s why you can’t do industrial marketing without marketing automation tools](https://www.gorilla76.com/marketing-automation-overview-for-industrial-companies) - Discover how marketing automation helps industrial teams capture leads, streamline long sales cycles and prove marketing’s impact on revenue.
- [How to adapt in a changing B2B manufacturing buying landscape](https://www.gorilla76.com/b2b-manufacturing-marketing-strategy) - In a transformed B2B buying landscape, what got most manufacturers where they are today WON'T get them where they want to go in the years ahead.
- [Ad platforms are your vehicle, not your friend.](https://www.gorilla76.com/ad-platforms-are-your-vehicle-not-your-friend/) - An in-depth look at how the ad platforms are great business tools, however sometimes your best interest isn’t their top priority.
- [The art of zooming in and out: How to diagnose your paid ad campaigns](https://www.gorilla76.com/the-art-of-zooming-in-and-out-how-to-diagnose-your-paid-ad-campaigns/) - An overview on how to diagnose your paid digital marketing campaigns
- [Manufacturing marketing: 8 guiding principles for 2023](https://www.gorilla76.com/industrial-marketing-for-manufacturers/) - Here are eight ways the most strategic B2B manufacturers are turning their marketing programs into revenue engines (and how you can follow suit).
- [How to measure marketing success](https://www.gorilla76.com/how-to-measure-marketing-success/) - Marketing KPIs and business outcomes are very different things. Here's how to distinguish between the two and construct a meaningful system for measuring results.
- [A guide to GA4 part one: Setting up for success](https://www.gorilla76.com/a-guide-to-ga4-part-one-setting-up-for-success/) - If you’re a marketer in the B2B space, hopefully you’re aware by now that Google has officially taken away our dear friend Universal Analytics and replaced it with their new baby- Google Analytics 4. Compared to Universal Analytics, GA4 can seem complicated at first: It’s a completely new user interface, and the terminology that GA4
- [A guide to GA4 part three: Advanced reporting for advanced campaign management](https://www.gorilla76.com/a-guide-to-ga4-part-three-advanced-reporting-for-advanced-campaign-management/) - As we covered in part two of this series, Google Analytics 4 offers essentially an entire department store of reports and metrics for analyzing your advertising efforts. But if you’re only viewing these at their basic level, you’re not using this platform to its fullest potential. Part three of this series will walk you through
- [A guide to GA4 part two: Basic metrics and reports](https://www.gorilla76.com/a-guide-to-ga4-part-two-basic-metrics-and-reports/) - Have you ever been watching a great TV show and when one episode ends on a cliffhanger you think to yourself “I can’t wait to find out what happens next”? Google Analytics is that next episode. You see, platforms like Facebook, LinkedIn and Google offer plenty of insight on how your ads are performing on
- [A guide to digital ad platforms part two: Making sure your tools are working properly](https://www.gorilla76.com/a-guide-to-digital-ad-platforms-part-two-making-sure-your-tools-are-working-properly/) - Whether you’re advertising on Facebook, LinkedIn or Google, there is no shortage of metrics you can use to measure the success of your ads. While this is a great feature to have, it also makes it easy for some to get lost. Part 1 of this guide explained what tools to use for the job
- [How to extract expert knowledge from your team and turn it into incredible content](https://www.gorilla76.com/how-to-extract-expert-knowledge-from-your-team-and-turn-it-into-incredible-content/) - Get team-wide buy-in and use these research and interview tactics to turn knowledge from technical experts into stellar digital marketing content.
- [A guide to digital ad platforms part one: Using the right tools for the job](https://www.gorilla76.com/a-guide-to-digital-ad-platforms-using-the-right-tools-for-the-job/) - Being a digital marketer can be tough. Being a digital marketer in the B2B industrial space is even tougher. It’s not as easy as posting a picture of a restaurant’s $10 double bacon cheeseburger online and boom — you see ROI from your digital ads. The product or service you’re selling to people can sometimes
- [Demand generation for manufacturers: The art of attracting more leads](https://www.gorilla76.com/demand-generation-for-manufacturers-the-art-of-attracting-more-leads/) - What is demand generation and why does it matter for manufacturers? Learn how this marketing strategy can help attract more leads for your business.
- [The importance of ethical B2B marketing](https://www.gorilla76.com/marketing-ethics) - The Gorilla 76 methodology for ethical marketing that fosters a healthy economy.
- [How industrial companies must think about digital marketing in 2023](https://www.gorilla76.com/b2b-industrial-digital-marketing-2023) - You need to consider marketing in the digital world in a new way. Where are my buyers spending time online and what is their intent in those channels?
- [10 lessons from 10 influencers in our first 10 years](https://www.gorilla76.com/10-lessons-from-10-influencers-in-our-first-10-years/) - Gorilla turned a decade old this year. Here are ten of the most important lessons we’ve learned in our first ten years of business and the people behind them.
- [Should I hire an agency or an internal marketing team?](https://www.gorilla76.com/agency-or-internal-marketing-hire) - If you’re ready to build out a marketing team in-house, let’s dig into the basics, including title, budget and salary.
- [My business card says I’m a “writer,” but here’s what I actually do](https://www.gorilla76.com/the-behind-the-scenes-job-of-the-gorilla-writing-team/) - My business card says I’m a “writer” here at Gorilla. But my job isn’t just writing — it’s doing whatever it takes to completely answer your prospects’ questions.
- [The Duck Hunter's Guide to B2B Web-Marketing](https://www.gorilla76.com/the-duck-hunters-guide-to-b2b-web-marketing/) - Duck hunting and B2B marketing share many similarities. Here's a blog post about those commonalities and how they can make you a better marketer.
- [PODCAST: How to Craft Messaging that Resonates with the Right Customers w/ Joe Sullivan](https://www.gorilla76.com/crafting-a-brand-narrative/) - Our Cofounder Joe Sullivan talks about focusing on the right customers, uncovering what matters most to the buying committee and crafting messaging that aligns.
- [PODCAST: Empowering Workers and Improving Workflow Through Video Data w/ Dr. Prasad Akella](https://www.gorilla76.com/empowering-workers-and-improving-workflow-video-data) - Dr. Prasad Akella, Founder and CEO of Drishti, demonstrates how video-based data on manufacturing assembly lines can drive continuous improvement.
- [PODCAST: Back to the Future: The Manufacturing Edition w/ Marty Groover](https://www.gorilla76.com/back-to-the-future-the-manufacturing-edition/) - Marty Groover, Partner & CTO at C5MI, talks about how serving as a Surface Warfare Officer with the US Navy gave him a glimpse into the future of manufacturing.
- [PODCAST: Revitalize Manufacturing Through Employee Wellness w/ Jason Azevedo](https://www.gorilla76.com/revitalize-manufacturing-through-employee-wellness/) - Jason Azevedo, Chief Strategy Officer at MRCA, talks about investing in your workforce, automation and how manufacturers can build stronger communities.
- [PODCAST: Connecting Physical and Digital Worlds Through Trade Shows w/ Jake Hall](https://www.gorilla76.com/connecting-physicial-and-digital-worlds-through-trade-shows/) - Jake Hall, better known as The Manufacturing Millennial, offers his perspective on how to bring your trade show visits to life before and well after the event.
- [5 reasons marketing results require time and patience](https://www.gorilla76.com/5-reasons-marketing-results-require-time-and-patience/) - In this article, we'll start by defining what marketing "results" should mean in the first place. And we'll show you why they take time to materialize.
- [PODCAST: 100 Weeks of Podcasting: The Business Impact w/ Joe Sullivan](https://www.gorilla76.com/the-impact-of-podcasting-for-100-weeks/) - Joe Sullivan, Thinker & Founder at Gorilla 76, breaks down six ways that 100 straight weeks of publishing a podcast have changed our business for the better.
- [What is in a voice: Consistent, distinct brand design](https://www.gorilla76.com/what-is-in-a-voice-consistent-distinct-brand-design/) - Create an instantly recognizable brand style in your design.
- [What is in a voice: Create a consistent company voice in videos](https://www.gorilla76.com/voice-video-style/) - Create relatable brand films and other video content that make a lasting impression on your audience.
- [What is in a voice: What 'voice' means and why companies care](https://www.gorilla76.com/what-is-in-a-voice-what-voice-means-and-why-companies-care/) - Build unique connections with customers by developing a distinct voice that fosters emotional incentives to buy products and services.
- [PODCAST: Changing Lives While Growing Profits by Hiring Disabled Workers w/ Tony Lopez](https://www.gorilla76.com/hiring-disabled-workers-in-manufacturing/) - Tony Lopez, VP, Manufacturing & Logistics at Pride Industries, talks about how to employ workers with disabilities without sacrificing business excellence.
- [PODCAST: The Intersection of Engineering and Content Marketing w/ Chris Grainger](https://www.gorilla76.com/engineering-content-marketing/) - Chris Grainger, Engineering and Services Manager at EECO, explains how to engage your engineers and technical professionals in expert content creation.
- [PODCAST: Why Influence Matters In Manufacturing w/ Eddie Saunders](https://www.gorilla76.com/influencer-marketing-in-manufacturing/) - Eddie Saunders, Demand Generation specialist at Flex Machine Tools, talks about how to access your audience through influencers and strategic partnerships.
- [PODCAST: Strategic Sourcing During Volatile Times w/ Jim Pratt](https://www.gorilla76.com/supply-chain-pratt/) - Jim Pratt, Co-Founder and Managing Partner at Forsyth Advisors, talks about where we are in the supply chain crisis, what the outlook is and what we can learn.
- [PODCAST: Why Sticky Notes and Spreadsheets are not a CRM](https://www.gorilla76.com/sticky-notes-and-spreadsheets-are-not-a-crm/) - Ron Pretzie and Andy Keehn of Prolifiq join David Sheer, former CEO of The Steel Supply Company, to make a case for digitizing customer records in a true CRM.
- [What is in a voice: Share your teams' real voices](https://www.gorilla76.com/team-voices-build-brands) - Build your brand by featuring the real voices of leaders and team members to exhibit the company mission, values and culture.
- [PODCAST: How to Consumerize the Industrial Supply Chain w/ Todd Leebow](https://www.gorilla76.com/consumerize-manufacturing-todd-leebow) - Todd Leebow, President/CEO at Majestic Steel USA, talks about replicating your best B2C buying experiences inside a B2B manufacturing environment.
- [PODCAST: The Digital Warehouse: A Look Inside Additive Manufacturing w/ Melanie Lang](https://www.gorilla76.com/additive-manufacturing-lang) - Melanie Lang, CEO of FormAlloy, talks about how additive manufacturing has evolved, potential applications and how to make it another tool in your toolbox.
- [PODCAST: Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease](https://www.gorilla76.com/international-manufacturing-wendy-pease) - Wendy Pease, Owner of Rapport International, talks about how to get started with doing business internationally, and the potential impact of doing so.
- [PODCAST: The New ROI of Automation w/ Scot Lindemann](https://www.gorilla76.com/the-new-roi-of-automation-w-scot-lindemann/) - Scot Lindemann, CEO of Mission Design & Automation talks about how the ROI conversation around automation is now about much more than replacing labor costs.
- [PODCAST: It’s Time to Get Serious About Ethics & Compliance w/ Emily Miner](https://www.gorilla76.com/podcast-its-time-to-get-serious-about-ethics-compliance-w-emily-miner/) - Emily Miner, Senior Advisor at LRN, explains why manufacturing organizations need to do more than checking off the boxes when it comes to ethics and compliance.
- [PODCAST: How Next-Gen Robots Are Revolutionizing Manufacturing w/ Nan Li](https://www.gorilla76.com/next-gen-robotics-manufacturing-nan-li) - Nan Li, Managing Director at Obvious Ventures, talks about the rise of hyper intelligent robots – from spacial awareness to vision to real-time decision making.
- [PODCAST: The Coming of the All-Electric Society w/ Jack Nehlig](https://www.gorilla76.com/all-electric-society-jack-nehlig) - Jack Nehlig, President of Phoenix Contact, breaks down four converging megatrends that are leading us into what may soon be an all-electric society.
- [Case study: building a marketing program for a cable assembly manufacturer](https://www.gorilla76.com/case-study-building-a-marketing-program-for-a-cable-assembly-manufacturer/) - Learn how we helped this custom contract manufacturer implement their first true, sustainable marketing program, focused on marketing-sourced pipeline.
- [PODCAST: 8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan](https://www.gorilla76.com/podcast-8-ways-manufacturers-can-nail-their-marketing-in-2022-w-joe-sullivan/) - Our own Co-Founder Joe Sullivan talks about eight specific ways manufacturers can shift to a revenue-focused marketing mindset.
- [PODCAST: The Power of the CAD Model With Adam Beck](https://www.gorilla76.com/podcast-the-power-of-the-cad-model-with-adam-beck/) - Adam Beck, Director of Marketing at CADENAS PARTsolutions, talks about CAD models as lead generation tools.
- [Why demand generation is more powerful than lead generation](https://www.gorilla76.com/why-demand-generation-is-more-powerful-than-lead-generation/) - Lead generation is about collecting email addresses. Demand generation is about building a respected, trusted brand that people WANT to buy from.
- [A few perfect leads beats a high volume of bad ones](https://www.gorilla76.com/a-few-perfect-leads-beats-a-high-volume-of-bad-ones/) - Duh, right? Yet, very few manufacturing organizations are patient enough to do the marketing groundwork that will attract and engage those perfect leads.
- [PODCAST: Go Where Your Audience Is (Which May Be TikTok) w/ Todd Clouser](https://www.gorilla76.com/go-where-your-audience-is-which-may-be-tiktok-w-todd-clouser/) - Todd Clouser, Senior Brand Marketing Manager at Refine Labs, uses TikTok as a powerful example of how paying attention to your buyers can drive serious results.
- [PODCAST: How Colocating R&D Drives Manufacturing Innovation w/ Martin DeBono](https://www.gorilla76.com/colocating-r-and-d-martin-debono-) - Martin DeBono, President of GAF Energy, talks about the innovation advantage of manufacturing domestically and the benefits of colocating R&D.
- [EXAMPLE: Expert video content at work for a real manufacturer](https://www.gorilla76.com/example-expert-video-content-at-work-for-a-real-manufacturer/) - Here's a real-life example of a Sales Engineer actually demonstrating his (and his company's) expertise instead of just talking about it.
- [Subject matter interviews and the power of scale](https://www.gorilla76.com/subject-matter-interviews-and-the-power-of-scale/) - Subject matter expertise is good. When you give that expertise the legs it needs to reach thousands, that's scale. And scale is great.
- [18 ways to do a better manufacturing webinar](https://www.gorilla76.com/webinars-for-manufacturers/) - Stale lectures by faceless presenters, boring you to death with bullet points of technical mumbo jumbo. Here's how to break that mold and do webinars right.
- [What happens when subject matter interviews go off the rails?](https://www.gorilla76.com/what-happens-when-subject-matter-interviews-go-off-the-rails/) - It happens to everyone. But it's not the end of the world. Instead, it's an opportunity. Learn how.
- [How to write subject matter interview questions](https://www.gorilla76.com/how-to-write-subject-matter-interview-questions/) - Crafting subject matter interview questions is tricky. Use these three simple tips to be sure your questions are the foundation of stellar a conversation.
- [PODCAST: Amplifiers of the workforce: The future of robots in manufacturing w/ Ryan Lillibridge](https://www.gorilla76.com/podcast-amplifiers-of-the-workforce-the-future-of-robots-in-manufacturing-w-ryan-lillibridge/) - Ryan Lillibridge, Director of Business Development at Mission Design & Automation, talks about where robots are headed and why they're not coming for your job.
- [PODCAST: Timeless Sales Principles and Fundamentals w/ Mike Weinberg](https://www.gorilla76.com/timeless-sales-fundamentals-mike-weinberg) - Mike Weinberg, author of three Amazon #1 bestselling sales books, breaks down the fundamentals of sales and why we stop obsessing over shiny new technology.
- [You're doing content right when your sales team wants to use it](https://www.gorilla76.com/marketing-content-helps-close-deals/) - See how to create and sustain a content-based marketing/sales feedback loop that helps each perform its role.
- [Website visitors converted into real sales leads for leading flooring contractor](https://www.gorilla76.com/website-visitors-converted-into-real-sales-leads-for-leading-flooring-contractor/) - Website traffic is good. Website traffic that turns into real sales leads is great. This case study examines just that.
- [Maximizing your content marketing return on effort](https://www.gorilla76.com/maximizing-your-content-marketing-return-on-effort/) - Start by testing short content. Observe how your audience responds to it. Double down on what resonates. Steer away from what doesn't. Here's how to do it.
- [Steel pipe distributor more than doubles inbound leads](https://www.gorilla76.com/steel-pipe-distributor-more-than-doubles-inbound-leads/) - Learn how American Piping Products, one of the world's largest distributors of steel pipe, more than doubled inbound leads online.
- [Online lead generation strategy helps software company grow business](https://www.gorilla76.com/online-lead-generation-strategy-helps-software-company-grow-business) - Learn how industrial job site software developer TruQC developed and implemented a successful lead generation strategy through their website.
- [Industrial painter grows website traffic and online leads](https://www.gorilla76.com/industrial-painter-grows-website-traffic-and-online-leads) - Learn how industrial painting company Thomas Industrial Coatings grew traffic by over 60 percent and developed a strategy for generating online leads.
- [Case study: Lead nurturing helps design-builder win multimillion-dollar job](https://www.gorilla76.com/inbound-construction-marketing-helps-gc-win-multi-million-dollar-job) - Design-builder The Korte Company used email lead nurturing in their construction marketing plan to help convert a strong lead into a new customer.
- [Inbound marketing immediately delivers new leads for geotechnical contractor](https://www.gorilla76.com/inbound-marketing-immediately-delivers-new-leads-for-geotechnical-contractor/) - A geotechnical contractor questioned whether its traditional marketing spend was working. Investing in inbound marketing yielded immediate results.
- [Case study: increasing monthly contact generation 650% in two years for a national construction company](https://www.gorilla76.com/the-korte-company-case-study/) - Learn how we increased monthly website contacts 600 percent in 2 years for The Korte Company.
- [Case study: quintupling web traffic in three years for a coatings manufacturer](https://www.gorilla76.com/us-coatings-case-study/) - Learn how we quintupled website traffic in three years for an industrial coatings manufacturer.
- [Case study: generating 92 qualified leads in 10 months for a material science start-up](https://www.gorilla76.com/green-dot-bioplastics-case-study/) - Learn how we generated 92 qualified leads over 10 months for a material science start-up.
- [Case study: Inbound marketing generates $800,000 in Q2 revenue for generator distributor](https://www.gorilla76.com/ck-power-case-study/) - Learn how our website rebuild grew online leads 150% in one month for an engine manufacturer and distributor.
- [Case study: how a niche podcast delivers global thought leadership](https://www.gorilla76.com/jacoby-podcast-case-study) - Read about the decisions and conversations that helped a Midwest dairy trading company’s niche podcast earn an engaged worldwide audience.
- [Case study: Good things happen when your blog post dominates Google for 18 months](https://www.gorilla76.com/paulo-case-study/) - See how one of the first articles we published for a major North American thermal processor became a key driver of traffic and leads—and still is today.
- [The 3-step manufacturing marketing framework for 2022](https://www.gorilla76.com/the-3-step-manufacturing-marketing-framework-for-2021/) - Here's an actionable and easy-to-digest plan manufacturers can use to build pipeline through marketing in 2022.
- [PODCAST: Building a Manufacturing Community Online w/ Sam Gupta](https://www.gorilla76.com/building-a-manufacturing-community-sam-gupta) - Sam Gupta, Host and Founder at WBSRocks, defines "community", digitally speaking, and talks about how to build a manufacturing community online.
- [PODCAST: Custom Machine Vision & Robotics Solutions w/ Jonathan Berte](https://www.gorilla76.com/machine-vision-robotics-jonathan-berte) - Jonathan Berte, Founder and CEO at Robovision, talks about how the vision component of AI is changing the robotics landscape.
- [PODCAST: Options for Ownership Transitions in Manufacturing w/ Chris Redmond](https://www.gorilla76.com/podcast-options-for-ownership-transitions-in-manufacturing-w-chris-redmond/) - Chris Redmond, Senior Vice President at Capital For Business, talks about different approaches to private equity investments and how to prepare your business.
- [How commanding the sales CRM unlocks your marketing strategy](https://www.gorilla76.com/how-commanding-the-sales-crm-unlocks-your-marketing-strategy/) - We'll look closely at marketing's role inside the sales CRM on three fronts: 1) Conversion paths 2) Reporting and dashboards and 3) Sales opportunity mechanics.
- [PODCAST: Working On the Business, Not In the Business w/ Paul Van Metre](https://www.gorilla76.com/working-on-the-business-not-in-the-business-paul-van-metre/) - Paul Van Metre, Co-Founder of ProShop ERP, talks about the power of process to scale and grow your manufacturing business.
- [PODCAST: Filling the Skills Gap One Student at a Time w/ Matt Guse](https://www.gorilla76.com/skills-gap-student-matt-guse) - Matt Guse, Owner/President of MRS Machining, talks about a unique solution to bringing Gen Z into the manufacturing workforce.
- [PODCAST: Bring 5 Million Manufacturing Jobs Back to the U.S. w/ Harry Moser](https://www.gorilla76.com/bring-back-5-million-manufacturing-jobs-moser) - Harry Moser, Founder of Reshoring Initiative, talks about the economics, benefits and impact of bringing manufacturing back to the United States.
- [PODCAST: Perspectives on Automation, AI & the Future w/ Andy Lonsberry](https://www.gorilla76.com/podcast-perspectives-on-automation-ai-the-future-w-andy-lonsberry/) - Andy Lonsberry, CEO of Path Robotics, talks about the future of machine learning and AI in the welding industry and how they filled a pain point in the market.
- [How to create great prospecting and follow-up emails: webinar recording](https://www.gorilla76.com/how-to-create-great-prospecting-and-follow-up-emails-webinar-recording/) - I hear a lot of people dogging on email these days as a biz dev tool. "People's inboxes are too crowded." I'm calling BS. When email doesn't work, here's why.
- [PODCAST: Manufacturing's Past, Present and Future w/ Jim Carr](https://www.gorilla76.com/podcast-manufacturings-past-present-and-future-w-jim-carr/) - Jim Carr, President of Carr Machine & Tool and Cofounder of MakingChips, talks about the cross-generational culture and technology shifts in manufacturing.
- [PODCAST: How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell](https://www.gorilla76.com/how-technology-is-changing-the-manufacturing-game-w-dr-john-mitchell/) - Dr. John Mitchell, President & CEO of IPC, talks about changing the perception of manufacturing from “dirty and dangerous” to high-tech and full of opportunity.
- [Deep dive: how to define marketing success as a manufacturer](https://www.gorilla76.com/how-to-define-marketing-success-as-a-manufacturer/) - https://vimeo.com/562826703 I've worked with enough B2B manufacturers over the last 10+ years to say with confidence that most don't really know how they should define "success" in marketing. I'm also confident that this uncertainty stems from the fact that most of these organizations — whether they're OEMs, contract manufacturers or distributors — are largely sales-centric
- [PODCAST: Restoring Dignity and Glory to Manufacturing w/ John Kramer and Marc Braun](https://www.gorilla76.com/podcast-restoring-dignity-and-glory-to-manufacturing-w-john-kramer-and-marc-braun/) - John Kramer (CEO) and Marc Braun (President) of Cambridge Air Solutions talk about building a manufacturing business that gets the people-profit equation right.
- [PODCAST: Problem-Solving Digitization w/ Adam Keating](https://www.gorilla76.com/podcast-problem-solving-digitization-w-adam-keating/) - Adam Keating, Co-Founder & CEO of CoLab, talks about taking baby steps with digital transformation to solve real manufacturing and engineering problems.
- [PODCAST: Mining Customer Insights From Search Data w/ Derek Mabie](https://www.gorilla76.com/podcast-mining-customer-insights-from-search-data-w-derek-mabie/) - Derek Mabie, Founder of ClickScore.io, talks about how to mine audience insights from search engine data to drive R&D and product development.
- [PODCAST: Add a Powerful Human Element with Video Messaging w/ Ethan Beute](https://www.gorilla76.com/podcast-add-a-powerful-human-element-with-video-messaging-w-ethan-beute/) - Ethan Beute, Chief Evangelist at BombBomb, author and host of The Customer Experience Podcast, talks about humanizing your business with video messaging.
- [PODCAST: Diversity in the Manufacturing Sector w/ Andrew Crowe and Justin Sherman](https://www.gorilla76.com/podcast-diversity-in-the-manufacturing-sector-w-andrew-crowe-and-justin-sherman/) - Social entrepreneurs Andrew Crowe and Justin Sherman talk about why diversity matters more than ever in manufacturing and how to start making a difference.
- [PODCAST: Why We’re Proud to Be Manufacturers & Engineers w/ Tony Gunn](https://www.gorilla76.com/podcast-why-were-proud-to-be-manufacturers-engineers-w-tony-gunn/) - Tony Gunn, General Manager at MTDCNC Global, talks about engineering heroes and the endless career possibilities that exist in the manufacturing sector.
- [PODCAST: The NFL Draft, The NBA Draft and ... The Manufacturing Skills Draft? w/ Dr. Jason Scales](https://www.gorilla76.com/podcast-the-nfl-draft-the-nba-draft-and-the-manufacturing-skills-draft-w-dr-jason-scales/) - Dr. Jason Scales, Business Manager, Education at Lincoln Electric, suggests an intriguing idea for creating excitement among the future manufacturing workforce.
- [How (good) subject matter interviews build bridges](https://www.gorilla76.com/how-good-subject-matter-interviews-build-bridges/) - Subject matter interviews are where important relationships are forged. It's an exercise in bridge-building that our team has perfected over the years.
- [PODCAST: Get Started w/ Data Collection & Robotics Today w/ Aaron Prather](https://www.gorilla76.com/podcast-get-started-w-data-collection-robotics-today-w-aaron-prather/) - Aaron Prather, Senior Technical Advisor at FedEx, talks about how the supply chain data and the rise of robots are changing everything in logistics.
- [Quick take: Dig deep during customer interviews](https://www.gorilla76.com/quick-take-dig-deep-during-customer-interviews/) - At a 30,000-foot level, customer pain points tend to center around the same terms you’ve heard over and over again. Interviews are a chance to dive deeper.
- [Deep dive: conducting customer research](https://www.gorilla76.com/deep-dive-conducting-customer-research/) - The content team shares why customer research is critical to your marketing endeavors, the risks of not engaging with buyers and time-tested interviewing tips.
- [Quick take: Talk to your customers](https://www.gorilla76.com/quick-take-talk-to-your-customers/) - Second-hand customer knowledge isn’t enough. To make a difference in your marketing strategy, follow these tips for well-executed customer conversations.
- [Subject matter interviews are a proving ground for assumptions](https://www.gorilla76.com/subject-matter-interviews-are-a-proving-ground-for-assumptions/) - When interviewers test assumptions or present hypotheticals to experts, they become a powerful surrogate for potential customers hungry to learn.
- [Simple ways to prep for subject matter interviews](https://www.gorilla76.com/simple-ways-to-prep-for-subject-matter-interviews/) - Knowing all that rides on a subject matter interview, it's common for marketers to suffer paralysis by analysis. But it doesn't need to be so stressful. Read our top prep tips.
- [Content distribution: what it means and why it matters](https://www.gorilla76.com/content-distribution-what-it-means-and-why-it-matters/) - Amazing content that doesn't get consumed is meaningless. Reach your prospects where they already spend time (rather than waiting for them to find you).
- [No room for vanity in subject matter interviews](https://www.gorilla76.com/no-room-for-vanity-in-interviews/) - A common marketing mistake is treating our subject matter interviews like a performance...as if we matter. But we don't. See why there's no room for vanity.
- [How to set the stage for productive subject matter interviews](https://www.gorilla76.com/set-the-stage-productive-subject-matter-interviews/) - Subject matter interviews are the essential way to understand any B2B industrial audience. But they're only productive if you're prepared — and flexible, too.
- [Subject matter interviews build trust for better content](https://www.gorilla76.com/sme-interviews-build-trust-for-better-content/) - How Eminem's famous lyrics help marketers understand why the pressure's on in subject matter interviews — and how building trust through empathy can relieve it.
- [Manufacturers need to get back to marketing fundamentals](https://www.gorilla76.com/manufacturers-need-to-get-back-to-marketing-fundamentals/) - Just because you CAN measure everything doesn't mean you SHOULD measure everything. Focus on business outcomes first. Then work backwards to set marketing KPIs.
- [How manufacturers can eliminate friction in the buying process](https://www.gorilla76.com/how-manufacturers-can-eliminate-friction-in-the-buying-process/) - Most manufacturers unintentionally create barriers between themselves and prospects. Here are examples of those common areas of friction and how to avoid them.
- [Why manufacturers need to talk about pricing on their websites](https://www.gorilla76.com/why-manufacturers-need-to-talk-about-pricing-on-their-websites/) - Whether your product costs $500 or $500,000, there are ways to talk about pricing. In this video, we talk about both why and how to do it.
- [Stop talking about features and benefits (and start building brand equity)](https://www.gorilla76.com/stop-talking-about-features-and-benefits/) - Most of your audience is not in a buy cycle at this exact moment. Dial back the "buy from me now" messaging and focus on earning attention and building trust.
- [Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes](https://www.gorilla76.com/make-content-for-your-audience-not-for-google-w-grace-wright-aaron-weekes/) - Grace Wright and Aaron Weekes, both Strategists at Gorilla 76, talk about how creating winning content starts with customers, not keywords.
- [PODCAST: Measuring Marketing Success in Manufacturing w/ Joe Sullivan](https://www.gorilla76.com/measuring-marketing-success-joe-sullivan) - Our own Thinker & Founder Joe Sullivan talks about why most manufacturers are measuring the wrong things on the marketing front (and what to measure instead).
- [7 ways to generate revenue on the path to the big sale](https://www.gorilla76.com/7-ways-to-generate-revenue-on-the-path-to-the-big-sale/) - How to build trust (and get paid for the expert advice you deliver) through a long customer buying process.
- [Actually, podcasting IS for manufacturers](https://www.gorilla76.com/actually-podcasting-is-for-manufacturers/) - Here are six reasons why this exploding medium is perfect for manufacturing organizations (and a podcast episode about, well, podcasting to back it up)
- [PODCAST: 3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan](https://www.gorilla76.com/podcast-3-things-manufacturers-can-do-in-the-absence-of-trade-shows/) - In this episode, our Thinker & Founder Joe Sullivan introduces three ways to pivot on the marketing front while access to in-person events remains limited.
- [PODCAST: Leading by Listening w/ Joe Molesky](https://www.gorilla76.com/leading-by-listening-w-joe-molesky/) - Joe Molesky, VP of Operations at MultiSource Manufacturing, talks about people-first leadership, brought to life through a story that's fueled his career.
- [PODCAST: The Brightest Generation: New Leadership in Manufacturing w/ Paul Brauss](https://www.gorilla76.com/brightest-generation-leadership-paul-brauss) - Paul Brauss, Principal of Paul Brauss Consulting, talks about listening to our employees (particularly the younger generation) and letting their voices be heard.
- [PODCAST: Creating a Well-Designed Sales Playbook w/ Kevin Roach](https://www.gorilla76.com/podcast-creating-a-well-designed-sales-playbook-w-kevin-roach/) - Kevin Roach, President of packaging machinery manufacturer Harpak Ulma, talks about why manufacturers need a defined, consistently executed sales process.
- [PODCAST: Building Trust Through Webinars w/ Matt Sciannella](https://www.gorilla76.com/trust-webinars-matt-sciannella) - Our own Matt Sciannella walks through an arsenal of tactical advice to make your webinars exponentially more compelling than those of your competitors.
- [PODCAST: Not By Accident: Risk Management for Manufacturing Executives w/ Van Carlson](https://www.gorilla76.com/podcast-not-by-accident-risk-management-for-manufacturing-executives-w-van-carlson/) - Van Carlson, Founder and CEO of Strategic Risk Alternatives, talks about risk management for manufacturers as we venture toward a post-COVID environment.
- [The power of customer interviews (and how to conduct them)](https://www.gorilla76.com/the-power-of-customer-interviews-and-how-to-conduct-them/) - Too often we make assumptions about what our customers & prospects care about: Their problems & goals. The questions they need answered. Let's do this instead.
- [How to get published where it matters most](https://www.gorilla76.com/how-to-get-published-where-it-matters-most/) - Learn about all things pitching, from building a list to sending the perfect follow-up. Then get published where it really matters.
- [How to stop giving away engineering and consulting for free (part 1)](https://www.gorilla76.com/how-to-stop-giving-away-engineering-and-consulting-for-free-part-1/) - Manufacturers who sell complex, engineering-driven solutions often give away boatloads of think time – just to win the job. But does it HAVE to be this way?
- [How to stop giving away engineering and consulting for free (part 2)](https://www.gorilla76.com/how-to-stop-giving-away-engineering-and-consulting-for-free-part-2/) - In this article, we'll help you design your “Spectrum of Value Creation” – a progression of future customer engagements that build from low to high commitment.
- [PODCAST: How content marketing and outbound sales fit together](https://www.gorilla76.com/podcast-how-content-marketing-and-outbound-sales-fit-together/) - As a guest on the B2B Sales and Marketing Leadership podcast, our Co-Founder Joe Sullivan talks with host Brian Burns about using content in your sales process.
- [Basic training for B2B marketers](https://www.gorilla76.com/basic-training-for-b2b-marketers/) - Become a well-rounded B2B marketer by checking off all resources on this list.
- [PODCAST: What makes you the expert? Harnessing targeted content](https://www.gorilla76.com/podcast-what-makes-you-the-expert-harnessing-targeted-content/) - As a guest on the B2B Executive Revenue Experience podcast, our Co-Founder Joe Sullivan talks with host Chad Sanderson about guiding prospects with expert content.
- [Why client-agency relationships fail when they fail](https://www.gorilla76.com/why-client-agency-relationships-fail-when-they-fail/) - Client-agency relationships can fail even after you’ve gone through an extensive vetting process. We've identified some of the key reasons why that happens.
- [PODCAST: How industrial buyers have changed and what to do about it](https://www.gorilla76.com/podcast-how-industrial-buyers-have-changed-and-what-to-do-about-it/) - As a guest on The Industrial Marketer podcast, our Co-Founder Joe Sullivan talks about how mfgs can adapt in this increasingly digital buying environment.
- [Summer reading: 12 lessons from 12 books for 12 weeks](https://www.gorilla76.com/summer-reading-12-lessons-from-12-books-for-12-weeks/) - Spanning topics from positioning to prospecting, content marketing and building customer relationships, here are 12 books to consider for the summer ahead.
- [PODCAST: Free gets no respect – How to stop giving away your expertise](https://www.gorilla76.com/podcast-free-gets-no-respect-how-to-stop-giving-away-your-expertise/) - As a guest on the Make It Right podcast, our Co-Founder Joe Sullivan shares an alternative to the common trap of giving away free engineering to win the sale.
- [How to optimize for branded search and own your online reputation](https://www.gorilla76.com/branded-search-online-reputation-management/) - Managing your online reputation is an ongoing process but taking the time to tackle some of these items is an excellent place to start.
- [How to write an effective prospecting email](https://www.gorilla76.com/how-to-write-an-effective-prospecting-email/) - Most outbound emails are self-centered sales pitches that just get deleted. Here's how to craft an email that will get opened, create value and generate replies.
- [How to run a content strategy workshop](https://www.gorilla76.com/how-to-run-a-content-strategy-workshop/) - In this video-based post, you'll learn our exact process for generating content ideas with manufacturing organizations. And I'll leave you with a tool to help.
- [How to get (some) bang for your buck advertising with trade publications](https://www.gorilla76.com/trade-publication-advertising-roi) - Trade pubs. They're part of our lives. But maybe we're not harnessing their value the right way. Here's a unique idea from guest contributor Matt Sciannella.
- [How to hire a marketing director for your manufacturing company](https://www.gorilla76.com/how-to-hire-a-marketing-director-for-your-manufacturing-company/) - In this article, we detail some things that will give you the best possible chance for success as you look to hire a marketing lead.
- [PODCAST: Breaking the Stigma on Podcasting w/ James Carbar‪y‬](https://www.gorilla76.com/podcast-breaking-the-stigma-on-podcasting-w-james-carbary/) - James Carbary, author of Content Based Networking, talks about using the podcasting medium to reverse engineer relationships with the people you want to reach.
- [PODCAST: Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://www.gorilla76.com/podcast-thinking-like-a-marketer-reimagining-the-sales-mindset-w-chris-luecke/) - Chris Luecke, creator of Manufacturing Happy Hour, talks about how manufacturers can charge forward with a new marketing playbook in the absence of trade shows.
- [PODCAST: Fill Your Sales Funnel in 2021 w/ Joe Sulliva‪n](https://www.gorilla76.com/podcast-fill-your-sales-funnel-in-2021-w-joe-sullivan/) - Our own Joe Sullivan walks through a three-step plan for filling your sales funnel in 2021 – another year where trade shows and travel remain largely sidelined.
- [PODCAST: The Organizational Impact of EOS (Entrepreneurial Operating System) w/ Luke and Joel Wittenbraker](https://www.gorilla76.com/the-organizational-impact-of-eos-entrepreneurial-operating-system-w-luke-and-joel-wittenbraker/) - Joel and Luke Wittenbraker of Mactech break down the six components of EOS – a system for running your business, based on the book Traction by Gino Wickman.
- [PODCAST: Industry 4.0 is now Industry 4.5 w/ Justin Goldston](https://www.gorilla76.com/podcast-industry-4-0-is-now-industry-4-5-w-justin-goldston/) - Justin Goldston, PhD, Professor of Project and Supply Chain Management at Penn State University, talks about the emergence of AI in manufacturing.
- [PODCAST: Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohl‪e](https://www.gorilla76.com/podcast-giving-your-b2b-customer-a-b2c-buying-experience-w-sultana-mangal-and-annie-dohle/) - Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76, discuss how every touch point is an opportunity to create customer loyalty.
- [PODCAST: Human Input in a Data-Driven World w/ Martin Cloak‪e‬](https://www.gorilla76.com/podcast-human-input-in-a-data-driven-world-w-martin-cloake/) - Martin Cloake, CEO of Raven.ai, talks about finding the right balance between data interpretation and human insight in your manufacturing operations.
- [6 tips to prevent Google Ads disasters](https://www.gorilla76.com/google-ads) - Here are six lessons we learned from bombing on Google Ads in the industrial space. They will help you turn your campaigns into a profitable revenue generator.
- [Buyer personas for manufacturers: Are they just fluff?](https://www.gorilla76.com/buyer-personas-for-manufacturers) - I’ve long been an advocate for persona documentation. But lately, I've heard more and more marketers saying "Don't waste your time". I disagree. And here's why.
- [Just. Friggin'. Start.](https://www.gorilla76.com/just-friggin-start/) - Big ideas don't become real until you act. Here are two examples of Marketers saying, "Let's do this." And then... doing it.
- [PODCAST: How to Solve the Manufacturing Recruitment Puzzle w/ Patrick O'Rahilly](https://www.gorilla76.com/podcast-how-to-solve-the-manufacturing-recruitment-puzzle-w-patrick-orahilly/) - Patrick O'Rahilly, Founder of FactoryFix, talks about recruiting and hiring mistakes manufacturers make today and the future of hiring in the industrial sector.
- [The economics of your trade show are broken. Here's the fix.](https://www.gorilla76.com/trade-show-economics) - Does your industry trade show still deserve lynchpin budget status for your marketing? Based on the more scalable options out there, absolutely not. Here's why.
- [PODCAST: Why Voice of Customer is Essential in Marketing w/ Dave Loomis](https://www.gorilla76.com/podcast-why-voice-of-customer-is-essential-in-marketing-w-dave-loomis/) - Dave Loomis, President of Loomis Marketing, teaches how to unearth meaningful customer insights (Voice of Customer) through a specific and intentional process.
- [PODCAST: Mitigating Risk Through Smart Procurement w/ Aaron Brimer](https://www.gorilla76.com/podcast-mitigating-risk-through-smart-procurement-w-aaron-brimer/) - Aaron Brimer of The Manufacturing Procurement Guy podcast, talks about second sourcing, inventory management, negotiation and what matters on the buyer's end.
- [PODCAST: Expanding Into International Markets w/ Ashley Madray](https://www.gorilla76.com/expanding-into-international-markets-ashley-madray) - Ashley Madray, Owner of Gas Innovations, tells the story of taking his business international, and highlights key challenges he overcame along the way.
- [PODCAST: Creating an Award-Winning Culture w/ Jon Franko](https://www.gorilla76.com/podcast-creating-an-award-winning-culture-w-jon-franko/) - Gorilla 76 cofounder Jon Franko talks about how culture can't be manufactured, and the role of a leader in creating an environment where people can thrive.
- [PODCAST: Thrilled to Be Asked: How to Build Leaders on the Frontline w/ Gayle Noakes](https://www.gorilla76.com/how-to-build-leaders-on-the-frontline-gayle-noakes) - Gayle Noakes, a 20+ year manufacturing veteran, talks about how to help operators develop into supervisors, and creating a workplace where people can thrive.
- [PODCAST: The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar](https://www.gorilla76.com/podcast-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar/) - Kevin Haar, COO of Super Bright LEDs, talks about the growing shift into e-commerce for manufacturers (even those with complex, big-ticket products).
- [PODCAST: Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matthew Sciannella](https://www.gorilla76.com/content-distribution-getting-your-assets-in-front-of-people-who-care-w-matthew-sciannella/) - G76 Senior Strategist Matthew Sciannella talks about building "know, like, trust" with the right people from the right companies via smart content distribution.
- [PODCAST: Servant Leadership in the Manufacturing Sector w/ Dan Erschen](https://www.gorilla76.com/servant-leadership-dan-erschen) - Dan Erschen, Owner of Wisconsin Metal Parts, talks about how to shift from a "my-way-or-the-highway" leadership culture to one where the people come first.
- [PODCAST: A Conversation with the Manufacturing Millennial w/ Jake Hall](https://www.gorilla76.com/conversations-manufacturing-millennial-jacob-hall) - Jake Hall, AKA The Manufacturing Millennial, talks about building a personal brand, how to leverage LinkedIn and how to utilize video to humanize yourself.
- [PODCAST: Getting Clear About Thought Leadership w/ Bill Sherman](https://www.gorilla76.com/thought-leadership-bill-sherman) - Bill Sherman, COO of Thought Leadership Leverage, defines what thought leadership means and its potential impact on both your organization and personal brand.
- [PODCAST: Create a Dashboard Effect: Drive Your Work With Data w/ Jon Thompson](https://www.gorilla76.com/drive-your-work-with-data-jon-thompson) - Jon Thompson, Partner at Blue Margin, Inc. and author of The Dashboard Effect, talks about the impact of data accessibility from the c-suite to the frontline.
- [PODCAST: Make It Right: Growth and Stability in Manufacturing Companies w/ Kevin Snook](https://www.gorilla76.com/growth-and-stability-in-manufacturing-companies-kevin-snook) - Kevin Snook, CEO of Saxagon and LUCIDi4 and author of the Amazon bestseller Make It Right, breaks down his process (ALIGN) for leading a manufacturing company.
- [PODCAST: Start With the Problem, Not the Technology w/ Jonathon Hensley](https://www.gorilla76.com/start-with-the-problem-not-the-technology-jonathon-hensley) - Jonathon Hensley, CEO & Chief Creative Officer Emerge Interactive, talks about enhancing customer experience through digital products and centralized data.
- [PODCAST: How to Sell Your Industrial Business w/ Nick Jackson](https://www.gorilla76.com/podcast-how-to-sell-your-industrial-business-w-nick-jackson/) - Nick Jackson, Principal of private equity firm The Mendota Group, breaks down options for selling a manufacturing business (and how to prepare well in advance).
- [PODCAST: Doing the Dirty Work: How to Find Qualified, Consistent Labor w/ Gary Konarska](https://www.gorilla76.com/how-to-find-qualified-consistent-labor-gary-konarska) - Gary Konarska, Executive Director & CEO at American Welding Society, talks about the skilled labor gap and how manufacturers can attract & retain great workers.
- [PODCAST: I Need What's In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall](https://www.gorilla76.com/content-marketers-guide-to-extracting-knowledge-from-an-sme-toby-wall) - Toby Wall, Thinker & Senior Writer at Gorilla 76, explains why the knowledge of your company's experts is essential for great content (and how to extract it).
- [PODCAST: Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli](https://www.gorilla76.com/how-b2b-inbound-marketing-exploded-brian-signorelli) - Brian Signorelli, Senior Director of Sales at Hubspot, talks about the rise of inbound marketing over the past decade, why it happened and how to do it right.
- [PODCAST: Right People, Right Companies: How to Launch ABM as a Manufacturer w/ Sangram Vajre](https://www.gorilla76.com/right-people-right-companies-abm-sangram-vajre) - Sangram Vajre, Co-founder Terminus and author of ABM is B2B, breaks down Account-Based Marketing and how it can be applied for manufacturers.
- [PODCAST: Finding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman](https://www.gorilla76.com/podcast-finding-the-fit-how-the-seller-and-buyer-can-work-together-so-everyone-wins-w-ian-altman/) - Ian Altman, co-author of Same Side Selling, talks about how B2B sales should be more like fitting puzzle pieces together than a battle between buyer and seller.
- [PODCAST: The 7 Core Elements of an Industrial Marketing Strategy With Joe Sullivan](https://www.gorilla76.com/podcast-the-7-core-elements-of-an-industrial-marketing-strategy-with-joe-sullivan/) - Our own Joe Sullivan delivers a solocast about the seven things that need to be present, optimized and working in sync in a manufacturer's marketing strategy.
- [PODCAST: The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn't Replace Human Labor w/ Tracy Hansen](https://www.gorilla76.com/wearable-technology-augments-but-doesnt-replace-human-labor-tracy-hansen) - Tracy Hansen, President of North America and Global CMO for ProGlove dives into the role of technology alongside (rather than in place of) human labor.
- [PODCAST: How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy](https://www.gorilla76.com/podcast-how-to-fix-a-factory-influencing-the-direction-of-your-company-w-rob-tracy/) - Rob Tracy, author of How to Fix a Factory, talks about the 10 core operational systems that will drive success in a manufacturing facility.
- [PODCAST: How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales](https://www.gorilla76.com/podcast-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-danny-gonzales/) - Danny Gonzales, CEO of Industrial Sage and Optimum Productions, talks about the shift toward video in manufacturing content consumption (and what you can do).
- [PODCAST: Stop Giving Away Engineering and Consulting Services for Free With Joe Sullivan](https://www.gorilla76.com/podcast-stop-giving-away-engineering-and-consulting-services-for-free-with-joe-sullivan/) - Our own Joe Sullivan delivers a solocast about how to get paid for the consulting or engineering work you're used to giving away for free – just to win the job.
- [PODCAST: Create Sustainable Growth By Knowing Your Market With MJ Peters](https://www.gorilla76.com/podcast-create-sustainable-growth-by-knowing-your-market-with-mj-peters/) - MJ Peters, VP Marketing at Firetrace International, talks about creating sustainable growth for your manufacturing company.
- [PODCAST: You Don't Have to Blog: Content Marketing for Manufacturers That Works With Nick Goellner](https://www.gorilla76.com/podcast-you-dont-have-to-blog-content-marketing-for-manufacturers-that-works-with-nick-goellner/) - Nick Goellner, Sales & Marketing Director at AME and Managing Director of Making Chips reveals the most effective form of content he's seen in manufacturing.
- [PODCAST: Introducing The Manufacturing Executive Show](https://www.gorilla76.com/podcast-introducing-the-manufacturing-executive-show/) - On this weekly show, we'll interview manufacturing leaders and sales/marketing experts to explore actionable strategies that are driving midsized mfgs forward.
- [The power of video for manufacturing brands](https://www.gorilla76.com/the-power-of-video-for-manufacturing-brands/) - Video can do a better job at conveying your brand’s story than written content can in some instances.
- [“Be painfully specific” and 4 other tidbits of writing advice for manufacturers](https://www.gorilla76.com/copywriting-advice-manufacturers/) - Writing mediocre copy hard enough — but writing copy that actually resonates with your audience requires some serious sleeves-rolled-up work. These tips should help.
- [Visualizing Your Customer Acquisition Funnel](https://www.gorilla76.com/visualizing-your-customer-acquisition-funnel/) - Where will your leads come from? What percentage will be qualified? How many will you need to hit your sales goals? Here's a simple way to visualize your funnel.
- [Video-based prospecting: An easy, but comprehensive guide](https://www.gorilla76.com/video-based-prospecting-an-easy-but-comprehensive-guide/) - 95% of prospecting emails are filled with self-serving, buzzwordy business jargon. Here's how to do the opposite with personalized videos that create value.
- [13 B2B Marketing Ideas for 2020](https://www.gorilla76.com/13-b2b-marketing-ideas-for-2020/) - The B2B marketing landscape keeps evolving. So does our team's thinking. Here's our take on what to do in 2020.
- [While the world’s upside down: 7 things Sales and Marketing can do](https://www.gorilla76.com/while-the-worlds-upside-down-7-things-sales-and-marketing-can-do/) - We're hearing a lot these days about what we CAN'T do. But as we wait for things to turn, opportunities are also staring us in the face. Here are seven for you.
- [How to generate demand through Facebook and LinkedIn Ads](https://www.gorilla76.com/facebook-linkedin-ads/) - Learn how to use paid ads on Facebook and LinkedIn to generate and close high-quality leads.
- [Get Digital Seminar highlights: Measuring your web marketing performance](https://www.gorilla76.com/get-digital-seminar-highlights-measuring-your-web-marketing-performance/) - This past November, along with SEO agency Evolve Digital Labs, Gorilla 76 co-hosted and presented at our second Get Digital Seminar in St. Louis. The event was an all-day, learning-intensive introduction to web marketing. Above is a 5-minute highlight video from my presentation on measuring results across across web marketing channels, including your website, social
- [5 ways manufacturers can engage an audience through video](https://www.gorilla76.com/5-ways-manufacturers-can-engage-an-audience-through-video/) - From product videos to training modules to webinars to guest appearances on manufacturing shows, here are tangible examples to get you thinking.
- [Ideal customer and buyer persona profiles for manufacturers](https://www.gorilla76.com/video-ideal-customer-and-buyer-persona-profiles-for-manufacturers/) - In this screencast video, we'll explore how to define and document your ideal customer both at a company level and individual level.
- [SEO (search engine optimization) for manufacturers](https://www.gorilla76.com/seo-search-engine-optimization-for-manufacturers/) - In this white board video, we introduce a handful of the most important Google ranking factors as of 2017 and explore in depth the two that are most important.
- [How content marketing helps manufacturers sell complex solutions](https://www.gorilla76.com/how-content-marketing-helps-manufacturers-sell-complex-solutions/) - In this white board video, we explore why content marketing makes so much sense for manufacturers who sell complex, customized products or solutions.
- [What marketing results manufacturers should be measuring](https://www.gorilla76.com/what-marketing-results-manufacturers-should-be-measuring/) - In this white board video, we explore five key metrics to track in order to understand your marketing ROI.
- [The 7 core elements of an industrial marketing strategy](https://www.gorilla76.com/the-7-core-elements-of-an-industrial-marketing-strategy/) - In this white board video, we explore the 7 things we believe must be present to achieve significant and sustainable revenue growth through marketing and sales.
- [Marketing-Sales Alignment for Manufacturers](https://www.gorilla76.com/marketing-sales-alignment-for-manufacturers/) - In this screencast video, we'll look at why Marketing and Sales departments at manufacturing companies tend to operate in silos and how to get them in sync.
- [Six building blocks for a lead-generating manufacturer website](https://www.gorilla76.com/six-building-blocks-for-a-lead-generating-manufacturer-website/) - This video illustrates the 6 things a manufacturer website needs in place to serve as business-generating tool and resource for potential buyers.
- [A big healthcare www that we just launched...](https://www.gorilla76.com/a-big-healthcare-www-that-we-just-launched/) - A big healthcare www that we just launched... It’s cool to think that your work can help others live a healthier life. This is one of our largest projects to date.
- [Rethinking the drop-down menu](https://www.gorilla76.com/rethinking-the-drop-down-menu/) - Rethinking the drop-down menu “If there’s a lesson here, it’s that no list can ever be long enough. True revolutionaries might see all the confusion as an opportunity to eradicate titles. But a less radical solution is offered by Debretts, publisher of Britain’s ancient guides to manners, taste, and “people of distinction.” On its site,
- [Whatever you do, do not scroll down this page.](https://www.gorilla76.com/whatever-you-do-do-not-scroll-down-this-page/) - Every once in a while, we still find ourselves having to explain why non-scrolling web pages are a terrible idea. The notion is largely a hangover from the fixed-height, all-Flash days of the mid-90’s — a quaint time when everyone was behind identical 800 x 600 beige CRTs and enjoying animated GIFs at 56K. So
- [Baptist Medical Group](https://www.gorilla76.com/baptist-medical-group/) - Background on Baptist and our challenge Baptist Medical Group is a Pensacola-based network of medical professionals. Doing what they love for the people they love, Baptist Medical Group has a very strong presence in their community. They tasked us to bring that presence to life in an online setting. So we did. They said it
- [How marketing agencies can create great sites for...themselves](https://www.gorilla76.com/how-marketing-agencies-can-create-great-sites/) - Every time us Gorillas take the time to sit down and evaluate our own website, it’s apparent to us that we don’t give it the time that we give to our clients’ sites. And I guess that makes sense for two reasons. First of all, our clients pay us money to make websites, so that
- [How to make your website a REAL business tool: Part 1 of 3](https://www.gorilla76.com/how-to-make-your-website-a-real-business-tool-part-1-of-3/) - This is the first of a series of posts that will show you how to create a website that's a REAL business tool.
- [How to make your website a REAL business tool: Part 2 of 3](https://www.gorilla76.com/how-to-make-your-website-a-real-business-tool-part-2-of-3/) - This is the second of a series of three posts that will show you how to create a website that's a REAL business tool. If you haven't yet read part 1, check it out first. At this point in the process, you've set goals and helped your web development team understand what purpose your website
- [How to make your website a REAL business tool: Part 3 of 3](https://www.gorilla76.com/how-to-make-your-website-a-real-business-tool-part-3-of-3/) - This is the third of a series of three posts that will show you how to create a website that's a REAL business tool. If you haven't yet read part 1 or 2, I'd recommend starting there. You've set goals for your site, planned your content with a site map and wire frames, hired a
- [The basics of Google Analytics in 5 minutes](https://www.gorilla76.com/the-basics-of-google-analytics-in-5-minutes/) - Google Analytics is a free online tool for measuring your website's performance. Analytics is filled with a wealth of data and can be overwhelming if you don't know what you're looking for, so I put together this 5-minute video that shows you the basics. This will at least get you started looking at visitor statistics and traffic
- [Who has been looking at my website?](https://www.gorilla76.com/who-has-been-looking-at-my-website/) - http://vimeo.com/32527165 If you've ever wondered what companies or organizations have been looking at your website, start here. This 4-minute video walks you through Google Analytics' Network report, giving you at least some limited insight into who your website visitors are.
- [Why we pay more for hosting](https://www.gorilla76.com/why-we-pay-more-for-hosting/) - Every once in a while, a new client asks where we intend to host their website. Usually they've done some research, found plenty of plans under $10/mo, and maybe already signed up. But to be frank, cheap hosting is a mistake, and we do our best to steer clients away from it. Instead we rent
- [Why B2B companies need good landing pages](https://www.gorilla76.com/why-b2b-companies-need-good-landing-pages/) - At Gorilla, we work primarily with B2B companies – often service providers in the building and construction space – on developing their brand image and capturing leads. In these industries, we see a lot of missed opportunity as far as web marketing goes, and landing pages are one of those glaring opportunities. If it's a
- [How we pick a content management system](https://www.gorilla76.com/how-we-pick-a-content-management-system/) - We like to preach that a website is a living and breathing thing, meant to change often. Our clients agree and take an active interest in editing content by themselves. So we set up content management systems (CMSs) that make updating a site as simple as updating Facebook. There are hundreds (if not thousands) of
- [Lead capture landing pages in less than 2 minutes](https://www.gorilla76.com/lead-capture-landing-pages-in-less-than-2-minutes/) - A landing page isn't your website's home page. Rather, it's a page designed for a specific audience and with one real purpose: lead capture. This two minute video identifies the components of an effective landing page and demonstrates how we constructed one for a client. https://vimeo.com/52160020 Related stuff Why B2B companies need good landing pages Download
- [Meet the greatest salesman you'll ever hire](https://www.gorilla76.com/meet-the-greatest-salesman-youll-ever-hire/) - A B2B website can be the company's greatest salesman if you give it the tools to succeed.
- [Lead generation tool for industrial pipe supplier](https://www.gorilla76.com/closing-the-sale-with-an-online-tool/) - A case study that looks at building a lead generation tool for an industrial pipe supplier.
- [Website calls-to-action: Don't ask and you shall not receive](https://www.gorilla76.com/dont-ask-and-you-shall-not-receive/) - Effective calls-to-action are a component for converting your website's visitors into leads.
- [Web design RFP: 5 essential questions to ask before sending](https://www.gorilla76.com/web-design-rfp-5-essential-questions-to-ask-before-sending/) - This article focuses on the essential considerations before composing and distributing a website request for proposal.
- [A website redesign will not solve your problems](https://www.gorilla76.com/a-website-redesign-will-not-solve-your-problems/) - Before you send out that website RFP, consider this. A website redesign is futile in the absence of a bigger picture online business development ecosystem.
- [Industrial marketing: 5 stats that will get you crankin'](https://www.gorilla76.com/industrial-marketing-5-stats-that-will-get-you-crankin/) - Hubspot published a resource of all the marketing statistics you need. Here are some thoughts on them.
- [Why you shouldn't write a website design RFP](https://www.gorilla76.com/why-we-wont-answer-a-website-design-rfp/) - If you're a B2B company getting ready for a website rebuild, seeking an agency and preparing to issue a website design RFP, read this before you get started.
- [Mobile matters in industrial marketing](https://www.gorilla76.com/mobile-matters-in-industrial-marketing/) - We've done some digging on the sites that we manage and all data points to users, even in industrial marketing, moving to mobile devices and tablets.
- [Five things a B2B website is NOT](https://www.gorilla76.com/five-things-a-b2b-website-is-not/) - As an introduction to what a successful B2B website IS in today’s business environment, this blog post examines five things it is NOT.
- [The critical components of a B2B website](https://www.gorilla76.com/the-critical-components-of-a-b2b-website/) - This article examines the five critical components of a B2B website that's built to produce business.
- [How to turn B2B website visitors into real contacts and leads](https://www.gorilla76.com/how-to-turn-b2b-website-visitors-into-real-contacts-and-leads/) - Website visitors are meaningless if you don't know who they are. Learn how to convert your B2B website visitors into real contacts and leads.
- [Six things to do before you start your B2B website build](https://www.gorilla76.com/six-things-to-do-before-you-start-your-b2b-website-build/) - Whether you're thinking about a B2B website build or already planning it out, the following six considerations will set you on a path to success.
- [Questions to ask when planning your B2B website rebuild](https://www.gorilla76.com/questions-to-ask-when-planning-your-b2b-website-rebuild/) - These questions will guide both you and your agency through the process of planning a B2B website rebuild.
- [Why your old, crusty, dated B2B website DOESN'T need a redesign](https://www.gorilla76.com/why-your-old-crusty-dated-b2b-website-doesnt-need-a-redesign/) - A B2B website redesign is a big investment. Don't make it yet. Start by generating qualified traffic, leads and customers. Produce revenue, then build the site.
- [Before you rebuild your B2B website, read this](https://www.gorilla76.com/before-you-rebuild-your-b2b-website-read-this/) - Don’t jump into a costly website rebuild just yet. Consider your options and get a lot more mileage out of your spend.
- [Gorilla-built websites: A guide for tech geeks](https://www.gorilla76.com/gorilla-built-websites-a-guide-for-tech-geeks/) - Websites built by Gorilla 76 incorporate back-end ease of use and customization and streamlined lead generation to enhance clients' businesses.
- [Industrial web design inspiration: three sites for success](https://www.gorilla76.com/industrial-web-design-inspiration-3-sites-for-success/) - We take inspiration from well-designed websites and use them as a source for creating design-forward sites for our own clients
- [Designing industrial websites to convert: User flow maps explained](https://www.gorilla76.com/designing-industrial-websites-to-convert-user-flow-maps-explained/) - Earn more conversions by developing intended paths of travel for visitors to your industrial B2B website and then creating content around them accordingly.
- [If your website were a house: To repaint, rehab or rebuild](https://www.gorilla76.com/if-your-website-were-a-house-to-repaint-rehab-or-rebuild/) - Before you bring in the wrecking crew on your website, let's evaluate whether a paint job or rehab might be good enough for now.
- [Why having a "Website Guy" ain't gonna cut it](https://www.gorilla76.com/why-having-a-website-guy-aint-gonna-cut-it/) - Website management and digital marketing, although related, are vastly different functions. Yet they're often lumped together. Here's why that won't work.
- [The Perfect Home Page](https://www.gorilla76.com/the-perfect-home-page/) - How to make an incredible first impression with the most important page on your website
- [The Perfect B2B Knowledge Center](https://www.gorilla76.com/the-perfect-b2b-knowledge-center/) - Knowledge Center, Resource Center, Learning Center, Content Hub or Blog. Whatever you call it, here's how to execute it perfectly.
- [The Perfect Case Study](https://www.gorilla76.com/the-perfect-b2b-case-study/) - How to create customer-driven case studies that will convince potential clients you’re right for the job.
- [So you acquired a company. Now, what do you do with their website?](https://www.gorilla76.com/what-to-do-with-an-acquisitions-website) - Congrats! You acquired a company. But one important item may not have even crossed your mind: Getting the most out of their website and digital assets.
- [You do not like anything (or how to give constructive design feedback)](https://www.gorilla76.com/you-do-not-like-anything-or-how-to-give-constructive-design-feedback/) - Learn how to talk about design in a meaningful way when giving feedback to a designer.
- [Infographic as lead generator](https://www.gorilla76.com/how-to-make-a-lead-generating-infographic/) - A look at how an infographic can work as a lead generation tool.
- [How a B2B blog will win you new business](https://www.gorilla76.com/how-a-b2b-blog-will-win-you-new-business/) - Blogs are not just for hipsters. Blogs are lead generation tools for B2B companies.
- [Construction advertising in today's business environment](https://www.gorilla76.com/construction-advertising-in-todays-business-environment/) - Things have changed. In a competitive time where there are less jobs to bid on and more companies bidding, it's no secret that the business development environment in building, construction and other industrial verticals is different now than in years past. It's time for construction advertising to follow suit Traditionally, construction advertising has been a
- [Industrial SEO: How to get discovered by qualified prospects](https://www.gorilla76.com/industrial-seo-how-to-get-discovered-by-qualified-prospects/) - Learn how industrial SEO can help you generate more leads by exposing your business to more qualified prospects.
- [How we grew website traffic more than 1000 percent in less than a year](https://www.gorilla76.com/how-we-grew-website-traffic-by-over-1000-percent-in-less-than-a-year/) - This mini case study demonstrates how we helped a scrap metal recycling business grow website traffic by over 1000 percent in less than one year.
- [Niche marketing: your customers really are looking for you on Google](https://www.gorilla76.com/niche-marketing-your-customers-really-are-looking-for-you-on-google/) - Are you trying to move the needle in your niche B2B marketing efforts? SEO and Inbound Marketing can generate leads for your B2B company. I'll prove it.
- [Link Building For Industrial Companies](https://www.gorilla76.com/link-building-for-industrial-companies/) - Link building is an important part of ranking your content in Google and other search engines. Here's how industrial companies can leverage this powerful tactic.
- [One-off SEO vs. a Long Term Partnership](https://www.gorilla76.com/one-off-seo-vs-a-long-term-partnership/) - Historically, different online marketing channels like SEO have been siloed to different departments or agencies. However, 2016 is a much different time...
- [Industrial search engine marketing: SEO vs PPC](https://www.gorilla76.com/industrial-search-engine-marketing-seo-vs-ppc/) - Acronyms get thrown around quite often in online marketing, but here's some clarity so that you know what your marketing efforts are doing in search engines.
- [How to influence the industrial buying process with smart content marketing](https://www.gorilla76.com/influencing-industrial-buying-process) - This article will help you tackle a complex industrial buying process that requires the cultivation of buyer trust with the help of content marketing.
- [How industrial SEO works and how manufacturers can rank first in Google](https://www.gorilla76.com/industrial-seo/) - This article will help you design an industrial SEO strategy by explaining what Google cares about, how marketers have failed to beat them and where to focus.
- [Advanced industrial marketing strategies to test in your arsenal](https://www.gorilla76.com/advanced-industrial-marketing-strategies-to-test-in-your-arsenal/) - You have something to prove and are looking for homerun strategies to implement and keep the marketing pipeline growing for your sales team. Look no further.
- [How many blog posts do we need to rank first in Google?](https://www.gorilla76.com/how-many-blog-posts-to-rank-first-in-google/) - You want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.
- [We don't template our marketing plans. Here's why.](https://www.gorilla76.com/we-dont-template-marketing-plans) - We don't template our marketing plans. Our marketing solutions need to be just as unique as our valued clients.
- [Our 2019 picks for your marketing technology stack](https://www.gorilla76.com/marketing-technology-stack-for-manufacturers) - Here is my list of 16 tried-and-true marketing technologies for manufacturers.
- [Why Hitting "Publish" Isn't Enough](https://www.gorilla76.com/why-hitting-publish-isnt-enough/) - Without a proactive plan to create visibility, even the best content will remain beneath the surface. Here are five ways to get the right eyes on yours.
- [The Side Effects of Marketing Nearsightedness](https://www.gorilla76.com/the-side-effects-of-marketing-nearsightedness/) - In this "results now" era, we've become so focused on short-term ROI that we often compromise our future. Here's how to create balance in your marketing mix.
- [How keyword research can elevate your website content](https://www.gorilla76.com/keyword-research-elevates-content/) - You need content on your website that answers the questions your prospective customers have. Read this to learn how to figure out what they are asking.
- [6 ways to improve ROI on trade shows through digital marketing](https://www.gorilla76.com/6-ways-to-improve-roi-on-trade-shows-through-digital-marketing/) - Yep, the ol' trade show is still relevant Despite our focus on industrial marketing, we won't deny that the trade show is still a pertinent marketing channel for a lot of construction, manufacturing and other B2B companies. Why? Attendees are typically part of a niche group and therefore very targeted. That's often enough reason to
- [How to gather intelligence on website leads](https://www.gorilla76.com/how-to-gather-intelligence-on-website-leads/) - Learn how to gather demographic and behavioral intelligence on website leads to market and sell to them more effectively.
- [B2B lead scoring and lead qualification](https://www.gorilla76.com/b2b-lead-scoring-and-lead-qualification/) - An automated lead-scoring system can help you evaluate which leads are ready to be sold to, which need more nurturing, and which don’t fit the bill at all.
- [The convergence of industrial sales and industrial marketing](https://www.gorilla76.com/the-convergence-of-industrial-sales-and-industrial-marketing/) - Industrial sales and marketing teams often find themselves at odds with one another. Here are a few ways they can operate in harmony to achieve business growth.
- [Translating consultative sales to consultative marketing](https://www.gorilla76.com/translating-consultative-sales-to-consultative-marketing) - Before you sell to a prospect, you help him solve a business problem. In doing so, you earn his trust. So why would your marketing approach be any different?
- [Why inbound lead generation beats cold calling](https://www.gorilla76.com/why-inbound-lead-generation-beats-cold-calling/) - Inbound leads are often more ready to buy, more receptive to your call and more qualified than leads on a cold calling list. This article explores why.
- [How to follow up with B2B inbound leads](https://www.gorilla76.com/how-to-follow-up-with-b2b-inbound-leads/) - A successful follow-up plan with B2B inbound leads requires persistence, sincerity and added value for your lead. This article helps you put it all together.
- [Industrial marketing vs. consumer marketing](https://www.gorilla76.com/industrial-marketing-vs-consumer-marketing/) - Industrial marketing is very different than consumer marketing. From relationships to long sales cycle to the decision-making chain, this article explains why.
- [How a CRM will help industrial sales professionals sell more](https://www.gorilla76.com/how-a-crm-will-help-industrial-sales-professionals-sell-more/) - Learn how the best CRM software tools can help industrial sales professionals automate repetitive tasks, collect prospect intelligence and save valuable time.
- [Select marketing channels with business growth in mind](https://www.gorilla76.com/select-marketing-channels-business-growth/) - When planning a marketing strategy, choosing your marketing channels should be just as intentional as the message you’re sending.
- [Understanding your industrial buyer’s behavior using your marketing CRM](https://www.gorilla76.com/understanding-industrial-buyers-behavior-using-marketing-crm/) - As industrial companies become more sophisticated with their sales and marketing partnership, a shared CRM is key to understanding leads' needs and pain points.
- [How your sales team should be using content in their sales process](https://www.gorilla76.com/how-your-sales-team-should-be-using-content-in-their-sales-process/) - When sales and marketing teams integrate, big things happen. Here's how sales teams can close more sales by using content produced by their marketing brethren.
- [How to create an inbound lead qualification process](https://www.gorilla76.com/how-to-create-an-inbound-lead-qualification-process/) - In this article, we’ll teach show you how we optimize our Sales team’s time through a process of scoring, segmenting and ultimately qualifying our website-generated leads. We’ll even share our lead qualification checklists with you.
- [Who's ready to fire some customers?](https://www.gorilla76.com/whos-ready-to-fire-some-customers/) - What percentage of your customers drain your resources without delivering significant profit? Here's a model for creating focus on your best opportunities.
- [Dating advice for manufacturers: How to not blow it with a good lead](https://www.gorilla76.com/dating-advice-for-manufacturers-how-to-not-blow-it-with-a-good-lead/) - Sales-QUALIFIED and sales-READY leads are not the same. Yet most companies fail to differentiate their communication strategies for each. Here's how to do it.
- [Three steps to turn your website leads into sales](https://www.gorilla76.com/three-steps-convert-website-leads-into-sales) - Getting a significant number of leads through your website? Here we teach you how to prioritize your time and make sure they turn into revenue.
- [Robotic Arms (for your Sales and Marketing Operations)](https://www.gorilla76.com/robotic-arms-for-your-sales-and-marketing-operations/) - Expertise in MANUFACTURING automation hasn't translated to the industrial sector's adoption of MARKETING automation. Here's how manufacturers can catch up.
- [Sales-Marketing Alignment for B2B Manufacturers](https://www.gorilla76.com/sales-marketing-alignment-for-b2b-manufacturers/) - Tear down that big, formidable monstrosity of a wall between your Sales and Marketing teams and get them operating as an effective business development unit.
- [Customer interviews: The case for talking to the people who matter most](https://www.gorilla76.com/customer-interviews/) - If you're in marketing, you need to know your audience. Customer interviews are a great way to get started.
- [What to look for in a web marketing agency](https://www.gorilla76.com/what-to-look-for-in-a-web-marketing-agency/) - So to all business owners, marketing managers, brand managers out there, pay heed. Here's a listing of things to look for when you hire an agency.
- [Should you hire a marketing agency or an in-house marketing guy?](https://www.gorilla76.com/should-you-hire-a-marketing-agency-or-an-in-house-marketing-guy/) - In an ideal world, you hire both. But maybe that's not an option. This blog post details why the industrial marketing agency is the way to go.
- [How to convince your boss it's time for a marketing overhaul](https://www.gorilla76.com/how-to-convince-your-boss-its-time-for-a-marketing-overhaul/) - When your boss is the biggest roadblock, initiating change can be tough. Here's how to sell a marketing overhaul in to the decision maker.
- [How to restructure your old school marketing plan budget](https://www.gorilla76.com/how-to-restructure-your-old-school-marketing-plan-budget/) - If you're still living in the world of trade shows, print ads & direct mail, update your business development spend with a fresh, smarter marketing plan budget.
- [3 reasons to hire an outside B2B marketing consultant](https://www.gorilla76.com/3-reasons-to-hire-an-outside-b2b-marketing-consultant) - A outside B2B marketing consultant is the perfect complement to an internal Marketing Manager. This article explains why.
- [3 reasons to hire out your industrial content marketing](https://www.gorilla76.com/3-reasons-to-hire-out-your-industrial-content-marketing/) - Here are three reasons why hiring out your content marketing is better than handling it in-house.
- [Industrial marketing trends in 2016](https://www.gorilla76.com/industrial-marketing-trends-in-2016/) - Some interesting data from the 2015 ISH Engineering360 Research Report about expected industrial marketing trends in 2016.
- [How to achieve industrial marketing success in 2016](https://www.gorilla76.com/how-to-achieve-industrial-marketing-success) - Those of us who sell our products and services to industrial professionals MUST begin shifting our marketing spend online in 2016. Here's why.
- [Hey marketing manager, here's how to get a raise by using an agency](https://www.gorilla76.com/hey-marketing-manager-heres-how-to-get-a-raise-by-using-an-agency/) - Steering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.
- [The case for maintaining marketing spend when business slows down](https://www.gorilla76.com/maintaining-spend-when-business-slows-down/) - Read the compelling argument for why manufacturers should buck the trend and maintain or even increase marketing spend when business slows down.
- [Why your marketing team needs a direct line to your C-suite](https://www.gorilla76.com/why-your-marketing-team-needs-a-direct-line-to-your-c-suite/) - We know how valuable the time of C-suite executives is, but our experience has taught us why looping them into marketing conversations is important.
- [Gorilla gets some love](https://www.gorilla76.com/gorilla-gets-some-love/) - Gorilla gets some love Thanks to AdSaint for the coverage. We appreciate it.
- [Get Digital seminar a success](https://www.gorilla76.com/get-digital-seminar-a-success/) - The last month taught us what it would be like to work two full-time jobs simultaneously. Now that the event has passed, we're happy to announce that Get Digital 2 was a big success. Our objective with this seminar, in comparison to our June Get Digital, was to focus less on philosophy and more on
- [BaptistMedicalGroup.org brings home the hardware](https://www.gorilla76.com/baptistmedicalgroup-org-brings-home-the-hardware/) - We're excited to announce that we recently won a Merit Award from the Healthcare Marketing Report for our work on BaptistMedicalGroup.org. We launched the site in early 2011 and have received nothing but positive feedback since. This is the second award the work has received in fact. The first was a Silver Addy from the local
- [Gorilla 76 officially renews 501(c)Free partnership with Brightside St. Louis](https://www.gorilla76.com/gorilla-76-officially-renews-501cfree-partnership-with-brightside-st-louis/) - St. Louis-based B2b web marketing agency Gorilla 76 has officially renewed its 501(c)Free agreement with Brightside St. Louis (formerly Operation Brightside) and will be listed as group's digital marketing agency of record moving forward. All of Gorilla 76's services are provided to Brightside St. Louis at no cost. "It's a fantastic opportunity to get to use
- [Gorilla 76 tapped for work with American Piping Products](https://www.gorilla76.com/gorilla-76-tapped-for-work-with-american-piping-products/) - St. Louis-based B2B web marketing agency Gorilla 76 has been hired as the digital marketing agency of record for Chesterfield, Missouri-based American Piping Products, a world leader in steel pipe supply. The agency will be working on a multitude of tasks for the oil and gas pipe supplier, ranging from traditional and digital advertising duties
- [Small Business Monthly interviews resident Gorilla Jon Franko](https://www.gorilla76.com/small-business-monthly-interviews-resident-gorilla-jon-franko/) - Small Business Monthly recently interviewed our own Jon Franko for their "Time with the Boss" column. This feature includes duck hunting, Ski soda, B2B industrial companies, Mitch Meyers, the Mizzou Tigers, Espn.com and Granite City, IL. You can read it here.
- [Joe Sullivan named to 30 Under 30 list by St. Louis Business Journal](https://www.gorilla76.com/joe-sullivan-named-to-30-under-30-list-by-st-louis-business-journal/) - Last Friday The St. Louis Business Journal published its annual "30 Under 30" list, recognizing a group of up-and-coming young professionals in the St. Louis area. We're proud to announce that our own "thinker and designer" Joe Sullivan is among this year's honorees. Below is Joe's section.
- [Gorilla 76 adds two Construction Marketing Association awards to trophy case](https://www.gorilla76.com/gorilla-76-adds-two-construction-marketing-association-awards-to-trophy-case/) - Gorilla 76, a St. Louis-based B2B web-marketing agency, was recently awarded CMA STAR and CMA SuperSTAR awards from the Construction Marketing Association (CMA) for excellence in marketing. The STAR was given for the company's work in the Product Video category on the TruQC product video, a project in which they partnered with St. Louis video production
- [And five years later, we're still here](https://www.gorilla76.com/and-five-years-later-were-still-here/) - It's hard to believe -- this upcoming June 1 marks the fifth anniversary of us being full-time Gorilla Seventy Sixians. We technically launched our business in July of 2006 -- hence the 76 (seventh month of 2006) -- but at that time we were still full-time employees at bigger St. Louis marketing agencies. In the
- [Gorilla wins an award](https://www.gorilla76.com/gorilla-wins-an-award/) - We're excited to announce that we were recently notified of our 2013 Distinction Award from the eHealthcare Leadership Awards. It was our content work for healthcare construction company The Korte Company that was recognized in the Best Health/Healthcare Content award category. "While we don't hang our hats on awards here at Gorilla 76, it's always nice
- [Award-winning industrial marketing: all in a day's work](https://www.gorilla76.com/award-winning-industrial-marketing-all-in-a-days-work/) - Gorilla76 has won 3 CMA Star Awards, and we were named one of St. Louis' top web design companies by St. Louis Small Business Monthly. Learn about our work.
- [Six things from 2013 we're very thankful for](https://www.gorilla76.com/thoughts-on-2013/) - As the year comes to a close, I thought I'd go ahead and list out the six best things that happened to Gorilla this year.
- [Jon Franko gets interviewed by MediaShower on B2B Content Marketing](https://www.gorilla76.com/jon-franko-gets-interviewed-by-mediashower-on-b2b-content-marketing/) - Jon Franko, Gorilla 76 co-owner, provides insights on B2B content marketing. Click below to find MediaShower's interview with Jon.
- [Should the I.T. team be in charge of your B2B website?](https://www.gorilla76.com/should-the-i-t-team-be-in-charge-of-your-b2b-website/) - Don't let technical decisions override strategic business decisions. Task your business development professionals rather than your I.T. team with your B2B website.
- [Generating business online](https://www.gorilla76.com/generating-business-online/) - If a B2B website isn’t attracting the right audience and generating qualified leads, it isn’t serving its purpose.
- [You’ve got web traffic, now for lead generation](https://www.gorilla76.com/youve-got-web-traffic-now-for-lead-generation/) - Your web marketing is bringing visitors to your website — great. Now it’s time to turn those visitors into customers.
- [Gorilla wins two more construction marketing awards](https://www.gorilla76.com/gorilla-wins-two-more-construction-marketing-awards/) - Gorilla 76 is excited to announce that we won two more construction marketing awards.
- [A shout-out from our friends at Hubspot](https://www.gorilla76.com/a-shout-out-from-our-friends-at-hubspot/) - Thanks to Brian Signorelli at Hubspot for the endorsement! Your support means much to us. "When I started working with Gorilla in 2013, I was most impressed with two things. First, they had 95th percentile knowledge of Inbound Marketing and Lead Gen relative to the other thousand agencies HubSpot was working with. Second, they had already
- [Jon Franko provides inbound marketing insights](https://www.gorilla76.com/jon-franko-provides-inbound-marketing-insights/) - In a recent interview, Jon Franko spoke about inbound marketing strategies and driving traffic.
- [Online marketing ain't the wild west](https://www.gorilla76.com/online-marketing-aint-the-wild-west/) - Marketers today have certain a luxury available to them called data. As long as you can identify where your business needs to go, you can track which tactics are getting you there and which aren't. And when you can do that, you have the opportunity to replicate your successes and correct your failures. In other
- [How to calculate online marketing ROI](https://www.gorilla76.com/how-to-calculate-online-marketing-roi/) - When you invest in marketing, your expectations should be no different than with any other investment. Learn how to calculate online marketing ROI.
- [Measuring marketing success: outcomes over tasks](https://www.gorilla76.com/measuring-marketing-success-outcomes-over-tasks/) - Marketing success should be measured by goal outcomes achieved, not checklists of tasks completed. It's time for marketers to be held responsible for their work.
- [Using real marketing numbers to meet your revenue growth target](https://www.gorilla76.com/using-real-marketing-numbers-to-meet-your-revenue-growth-target/) - This article will show you how to meet your company's revenue growth target by understanding the volume of website traffic and qualified leads you'll need.
- [Industrial inbound marketing: A case for Hubspot](https://www.gorilla76.com/industrial-inbound-marketing-a-case-for-hubspot/) - It's hard to argue with numbers and this blog post presents exactly that. Cold, hard numbers detailing the success our clients are seeing with the help of Hubspot.
- [Doctor's orders for smarter work](https://www.gorilla76.com/doctors-orders-for-smarter-work) - A good marketing agency is like a doctor, not a waiter. This blog post explains.
- [Using the buyer’s journey to evaluate content marketing success](https://www.gorilla76.com/buyers-journey-content-marketing-success/) - A content strategy is a large contributor to finding new business and building a brand but do you understand how these efforts contribute to the bottom line?
- [Will content marketing really speak to technical buyers?](https://www.gorilla76.com/will-content-marketing-really-speak-to-technical-buyers/) - Survey data show technical buyers are responding to manufacturers' content marketing programs.
- [Why cost per lead is a deceiving marketing success metric](https://www.gorilla76.com/cost-per-lead-comparison-trade-show-vs-website/) - We explain how measuring cost per lead is more complicated than simply calculating the total cost of obtaining a lead.
- [Analyze, report, repeat: Here’s what you should be tracking](https://www.gorilla76.com/analyze-report-repeat) - When your boss asks you how the online marketing efforts are doing, what do you say? Here's the metrics that reveal your business' online growth.
- [Why you need to stop spending $5000 a month on industrial journal print ads](https://www.gorilla76.com/why-you-need-to-stop-spending-5000-a-month-on-industrial-journal-print-ads/) - Print ads in trade journals are a dated way of reaching potential clients. Instead, turn an advertising expense into a web marketing investment.
- [Manufacturers, here's how to use account-based marketing (ABM) to land high-value clients](https://www.gorilla76.com/account-based-marketing-for-manufacturers) - Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.
- [Fast results vs. sustainable success: take your pick](https://www.gorilla76.com/fast-results-vs-sustainable-success-take-your-pick/) - This article evaluates the tradeoffs you may face when choosing between getting results quickly and investing in a long-term, sustainable marketing program.
- [PODCAST: Balancing Fast Marketing Results With Sustainable Success](https://www.gorilla76.com/podcast-balancing-fast-marketing-results-with-sustainable-success/) - As a guest on the Sales POP! podcast, our Co-Founder Joe Sullivan talks about how to hit short-term marketing goals without sacrificing long-term success.
- [How business to business leads are born online](https://www.gorilla76.com/how-business-to-business-leads-are-born-online/) - 81% of B2B industrial sector buyers research online before making a purchasing decision. Make sure your business is visible online.
- [Construction marketing through the long sales cycle](https://www.gorilla76.com/construction-marketing-through-the-long-sales-cycle/) - Buying construction services requires a lot of research. Content marketing presents the opportunity to qualify your business while educating your prospect.
- [The benefits of B2B blogging](https://www.gorilla76.com/the-benefits-of-b2b-blogging/) - Learn the benefits of blogging for B2B companies. Your website can generate sales leads with top-notch B2B blogging. Click here to learn how.
- [How to create a lead-generating B2B blogging strategy](https://www.gorilla76.com/how-to-create-a-lead-generating-b2b-blogging-strategy/) - B2B blogging requires marketing expertise. You have a well-defined audience to reach. Use this step by step blogging strategy guide to make your blogging plan.
- [A manufacturing marketing plan for generating leads quickly](https://www.gorilla76.com/a-manufacturing-marketing-plan-for-generating-leads-quickly/) - This article outlines a manufacturing marketing plan that will help you start generating leads quickly.
- [Tactical guide for B2B companies to getting content picked up by industry journals](https://www.gorilla76.com/tactical-guide-for-b2b-companies-to-getting-content-picked-up-by-industry-journals/) - It takes a lot more than just a great piece of content to get picked up by editors. Here's a tactical guide for B2B companies to getting published.
- [Construction marketing for contractors and subcontractors](https://www.gorilla76.com/construction-marketing-for-contractors-and-subcontractors/) - The long and often complex buying process of construction services requires a marketing approach that creates value all throughout the buyer’s journey.
- [Rest in peace, my dear "Contact Us" button](https://www.gorilla76.com/rest-in-peace-my-dear-contact-us-button/) - As industrial buyers move online, we need to reexamine how we're engaging them. Let's lay our "Contact Us" buttons to rest and start thinking differently.
- [Industrial Marketing All Stars #1: CADENAS PARTsolutions](https://www.gorilla76.com/industrial-marketing-all-stars-1-cadenas-partsolutions/) - How CADENAS PARTsolutions grew inbound leads by 700-900% by publishing helpful content
- [All Prospects Aren't Created Equal: A Tiered ABM Strategy](https://www.gorilla76.com/all-prospects-arent-created-equal-a-tiered-abm-strategy/) - How to design an account-based marketing strategy that prioritizes your resources (manpower and spend) around the best opportunities.
- [4 ways to build your ultimate list for cold outbound email](https://www.gorilla76.com/4-ways-to-build-your-ultimate-list-for-cold-outbound-email/) - Learn about 4 different approaches to list building, what tools to use and what costs to expect. Then decide which method is best for your outbound strategy.
- [Content marketing STILL speaks to technical buyers](https://www.gorilla76.com/content-marketing-still-speaks-to-technical-buyers/) - New Content Marketing Institute data confirms the growing popularity of content marketing among manufacturers. Here’s how they can plot their next moves.
- [The sometimes inverse correlation between traffic and good leads](https://www.gorilla76.com/the-sometimes-inverse-correlation-between-traffic-and-good-leads/) - Generating the RIGHT inbound leads requires focus. And sometimes a tight focus means less total traffic. In this article, I'll show you why that's perfectly ok.
- [But I'm worried our competitors will see it](https://www.gorilla76.com/but-im-worried-our-competitors-will-see-it/) - The risk isn’t in publishing. It’s in NOT publishing. In this article, we'll show you why.
- [Pledge to write e-newsletters that will be read](https://www.gorilla76.com/pledge-to-write-e-newsletters-that-will-be-read/) - We all know how I like to reference things I read. I swear I'm not lazy and I promise I have original thought. It's just that sometimes reinventing the wheel doesn't always make sense. Especially when you find a concise little gem like this smart read about a good business/marketing practice. It's a great piece from Inc.com
- [Best practices for B2B email marketing campaigns](https://www.gorilla76.com/best-practices-for-b2b-email-marketing-campaigns/) - Seems like more and more, we're being hired to execute email marketing campaigns for the companies with which we work. And really, that's to no surprise. Besides being extremely cost efficient, especially when compared to their print counterparts, and quite effective (we see open rates often in the 40% range - top that direct mail!), they're
- [Customer nurturing content in a local grocery store](https://www.gorilla76.com/customer-nurturing-content-in-a-local-grocery-store/) - We talk a lot about business-to-business lead nurturing at Gorilla. Lead nurturing is the idea of demonstrating expertise, building trust and remaining top of mind among prospects that have already discovered you. When a company can do all of these things by making themselves a valuable resource throughout their prospect's (sometimes very long) buying cycle,
- [Automated email marketing: leave no prospect unattended](https://www.gorilla76.com/automated-email-marketing-leave-no-prospect-unattended/) - Finding sufficient time for prospecting can be challenging. Automated email marketing mirrors your sales process while you concentrate on priority leads.
- [Email marketing strategy at 10,000 feet](https://www.gorilla76.com/email-marketing-strategy-at-10000-feet/) - Email marketing isn't a silver bullet, but if done correctly, it delivers 4,300% ROI. Don't get caught up in the tools, learn the strategy first.
- [You've earned them, now nurture those leads](https://www.gorilla76.com/youve-earned-them-now-nurture-those-leads/) - Our own Jon Franko is collaborating with Coatings Pro Magazine, delivering a series of marketing strategy posts to their blog. In addition to being featured this month talking lead nurturing, he also contributed content in June and July, talking targeting the ideal web audience and turning website visitors into leads. Once you’ve got web visitors
- [Using content and email to stay in front of leads](https://www.gorilla76.com/using-content-and-email-to-stay-in-front-of-leads/) - If you want to get and hold customers’ attention, you need compelling, purposeful content and effective, scaled distribution.
- [The quick 1-2 punch to upgrading your email marketing](https://www.gorilla76.com/quick-1-2-punch-to-upgrading-email-marketing/) - From where I’m standing, it seems as though email marketing has been the industrial sector’s unicorn—proven effective but evasive.
- [The best content is right under your nose](https://www.gorilla76.com/the-best-content-is-right-under-your-nose/) - I've always believed that even the smallest of shops, like our own three-person digital marketing agency, can (and does) generate enough content to satisfy even the hungriest of content calendars - provided that that content calendar lines up with the desired capacity of the market at hand. I know, it seems hard to believe, but
- [Is content marketing a load of BS?](https://www.gorilla76.com/is-content-marketing-a-load-of-bs/) - Last night we had a meeting over a beer (that's how we roll) with an advisor of ours. He mentioned how much he enjoyed a video blog entry about Google Analytics that we recently posted. He said he's watched the video multiple times, taken his learnings to others at his company and even put it
- [How to market with patience in a tough economy](https://www.gorilla76.com/how-to-market-with-patience-in-a-tough-economy/) - How can you market to people who aren't yet ready to buy?
- [Speak to your audience as if they were...real people](https://www.gorilla76.com/speak-to-your-audience-as-if-they-were-real-people/) - Spend about 30 seconds looking through the page linked below. It's a terms of service agreement for a photo-sharing website, and it's pretty awesome. http://500px.com/terms What a novel idea – this company has chosen to write an agreement that human beings can actually understand! So you mean to say that their audience isn't made up
- [Don't be a wimp – give it away for free](https://www.gorilla76.com/dont-be-a-wimp-give-it-away-for-free/) - This is where a lot of businesses get held up and here's why we think the fear of giving something away needs to be shelved.
- [Understanding web marketing in less than 2 minutes](https://www.gorilla76.com/understanding-web-marketing-in-less-than-2-minutes/) - This is one of a series of video posts we're calling "in less than 2 minutes". Consider it a concise introduction to online marketing for business-to-business companies. If you're not sure how things like Twitter, LinkedIn, email campaigns and your website can work together to generate new leads for your business, let this wet your
- [Boom goes the dynamite for B2B companies](https://www.gorilla76.com/boom-goes-the-dynamite-for-b2b-companies/) - If "Boom goes the dynamite" means nothing to you – particularly if you're a sports fan – I'm gonna need you to take a couple minutes and watch this classic. At least watch from minutes 2:00 to 2:30. http://www.youtube.com/watch?v=W45DRy7M1no From emails in my inbox to (real) sportscasters on ESPN to conversations in bars, people have
- [Business blogging in less than 2 minutes](https://www.gorilla76.com/business-blogging-in-less-than-2-minutes/) - This quick video demonstrates the keys to successful business blogging in less than 2 minutes.
- [10 examples why content marketing matters for industrial companies](https://www.gorilla76.com/10-examples-why-content-marketing-matters-for-industrial-companies/) - These 10 examples demonstrate why content marketing is so important for B2B industrial companies.
- [Tips of the trade to construction advertising and industrial marketing](https://www.gorilla76.com/tips-of-the-trade-to-construction-advertising-and-industrial-marketing/) - I'm normally not a fan of the "top # reasons", "# essential things" and "# keys to" type of posts. But, here I am, writing one myself. Maybe, because as a writer, it's an easy way to write a disjointed piece with several key takeaways. Actually, that's probably the exact reason. Anyway, lately, we've had
- [Brand journalism: interviewing your co-workers for your business blog](https://www.gorilla76.com/brand-journalism-interviewing-your-co-workers-for-your-business-blog/) - Brand journalism is a central part of marketing strategy. It's telling your company story and drawing web traffic. Today, interviewing is a marketing skill.
- [How to find great blog post ideas for your company blog](https://www.gorilla76.com/how-to-find-great-blog-post-ideas-for-your-company-blog/) - Blog post ideas are everywhere, but what content actually helps your business? Blogging is about brand messaging and generating leads. Start with these 3 ideas.
- [How to write an effective B2B blog post](https://www.gorilla76.com/how-to-write-an-effective-b2b-blog-post/) - B2B blogging is about reaching the right people with the right information.
- [Generate better construction leads with these 3 types of website content](https://www.gorilla76.com/generate-better-construction-leads-with-these-3-types-of-website-content) - The long construction buying process involves lots of information gathering. These three types of content that will earn trust among your construction leads.
- [B2B blogging and why you have something to write about](https://www.gorilla76.com/b2b-blogging-and-why-you-have-something-to-write-about/) - This blog post explains why you have something to write about for your B2B company.
- [Why you can trust a content marketing agency to write highly technical content](https://www.gorilla76.com/why-you-can-trust-a-content-marketing-agency-to-write-highly-technical-content/) - No more fluff. The modern agency copywriter is a hard-nosed, research-oriented brand journalist. Here's why he (or she) will deliver marketing results.
- [There's no killer content without killer strategy](https://www.gorilla76.com/theres-no-killer-content-without-killer-strategy/) - Are you hard at work publishing content that doesn't drive traffic or leads? We show you how to position and structure content to achieve marketing goals.
- [Behold: The single finest piece of content marketing I’ve ever seen](https://www.gorilla76.com/behold-the-single-finest-piece-of-content-marketing-ive-ever-seen/) - There’s been much discussion about the state of content marketing going on around the web. Here’s why I think it’ll be just fine.
- [Big takeaways from the 2016 IEEE industrial buy cycle study](https://www.gorilla76.com/big-takeaways-from-the-2016-ieee-industrial-buy-cycle-study/) - IEEE Engineering360's survey analyzed the industrial buying process, from the buying cycle and the engineers’ increasing role to meeting supplier expectations.
- [Why journalists make terrific content marketers](https://www.gorilla76.com/why-journalists-make-terrific-content-marketers/) - Journalists have the experience, skills and mentality needed to produce clear, creative, truthful and compelling marketing content for any client.
- [10 tips on how to write for the industrial sector](https://www.gorilla76.com/10-tips-on-how-to-write-for-the-industrial-sector/) - Writing for the industrial sector is unique given the technical features of the content. Learn some of the best practices with these 10 writing tips.
- [How does content get us leads?](https://www.gorilla76.com/how-does-content-get-us-leads/) - Great content will generate leads when implemented as part of an overarching inbound marketing strategy.
- [Using guest authorship to educate your audience and become a thought leader](https://www.gorilla76.com/using-guest-authorship-to-educate-your-audience-and-become-a-thought-leader/) - Become a thought leader via guest authorship by targeting the right audience and providing content that answers their questions and solves their problems.
- [How manufacturers can generate content marketing ideas](https://www.gorilla76.com/how-manufacturers-can-generate-content-marketing-ideas/) - The best content for your ideal customers stems from the questions and problems you hear every day on sales calls. In this article, we'll show you how to identify those content triggers and document them with a free downloadable tool.
- [What Your Content and Wet Dogs May Have in Common](https://www.gorilla76.com/what-your-content-and-wet-dogs-have-in-common/) - 5 reasons most manufacturers' content stinks (and what to do about it)
- [How to give your content writer constructive feedback](https://www.gorilla76.com/how-to-give-your-content-writer-constructive-feedback) - A crash course on what to (and what not to) do when delivering feedback to get the most out of your writer-client relationship.
- [“I need what’s in your brain” – Why we insist on interviewing subject matter experts](https://www.gorilla76.com/why-we-insist-on-interviewing-subject-matter-experts/) - This primer explains why technical expertise is integral to successful content creation and shares tips to help experts prep for in-depth interviews.
- [Give](https://www.gorilla76.com/give) - A short story about a four-letter word that can transform the way you do business.
- [Marketing By Teaching Instead of Preaching (on Industry Today)](https://www.gorilla76.com/marketing-by-teaching-instead-of-preaching-on-industry-today/) - In this guest article for Industry Today, we'll show you how to put your prospects (instead of yourself) at the center of your marketing strategy.
- [Why the Brains of Your Engineers Are Your Best Marketing Tools (on Industrial Sage)](https://www.gorilla76.com/why-the-brains-of-your-engineers-are-your-best-marketing-tools-on-industrial-sage/) - In this guest article for Industrial Sage, we'll explain the power of harnessing the knowledge stored in the brains of your company's technical experts.
- [PODCAST: Producing a Substantial Volume of Expert Content – Quickly](https://www.gorilla76.com/podcast-producing-a-substantial-volume-of-expert-content-quickly) - As a guest on the B2B Growth podcast, our Co-Founder Joe Sullivan and host Logan Lyles discuss methodology for creating a high volume of expert content quickly.
- [Why and when you should write emotional content](https://www.gorilla76.com/why-and-when-you-should-write-emotional-content/) - Everything we read makes us think. Some of what we read makes us feel. Read why and when your marketing team should create emotional content—and how to make it hit its mark.
- [Mark Hewlett, D.M.D.](https://www.gorilla76.com/mark-hewlett-d-m-d/) - Even the smallest of opportunities count Mark Hewlett, D.M.D. is a Granite City dental office owned and operated by, you guessed it, Dr. Mark Hewlett. Dr. Hewlett is a young, forward-thinking guy, with a terrific chair-side manner and a very caring demeanor. Our job was to deliver a brand that matched. And we did, as
- [Every logo we've ever designed](https://www.gorilla76.com/every-logo-weve-ever-designed/) - A long, scrolling compilation of some of our favorite logos While our focus has changed to be more on the digital experience of a B2B brand, we still like to get our hands dirty and do some logo work every now and then. And below, these are a few of our favorite examples. Recent additions
- [10 tips to a stronger, harder-working, no-nonsense tagline](https://www.gorilla76.com/10-tips-to-a-stronger-harder-working-no-nonsense-tagline/) - I've been challenged with the task of writing a tagline for a large, national player in a blue-collar industry. I have to admit - it's been some time since I've had this challenge. Anymore, it seems like the majority of my writing aims to be 140 characters. Hard to believe that something even shorter than
- [How to find your voice](https://www.gorilla76.com/how-to-find-your-voice/) - Infographic I put together detailing the three elements of finding your online voice. All are essential in nailing the "tone" of your brand. Hope it helps. If it does, print it and post it. Related Blog Posts 10 tips to a stronger, harder-working, no-nonsense tagline Branding a lawn mower shop
- [Branding a lawn mower shop](https://www.gorilla76.com/branding-a-lawn-mower-shop/) - Read about the thought process that went into branding a local small engine shop.
- [Great ideas always win](https://www.gorilla76.com/great-ideas-always-win/) - A good friend sent this to me today and I had to share it. In today's marketing world, I think great ideas sometimes get lost. Here, however, is an example of the kind of work that made me want to get into advertising in the first place. Killer headline, killer tagline, killer idea. I always
- [Twitter fixed my sh*tter](https://www.gorilla76.com/twitter-fixed-my-shtter/) - Well, shower actually. But the rhyme was just too good to pass up. Last week, I woke up for my morning shower only to find a shower from the previous morning still standing there. Having a house built in the early 1900s, I really wasn't surprised. Having a wallet that resembled the early 1930s, I had
- [Brand positioning and email marketing for distribution company](https://www.gorilla76.com/american-piping-products/) - Brand positioning and email marketing for one of the world's largest distributors of seamless steel pipe.
- [Branding an industrial software company](https://www.gorilla76.com/building-the-truqc-brand-from-scratch/) - Take an in-depth look at the thought process behind the branding of an industrial software start-up.
- [Marketing lessons from The Dollar Shave Club](https://www.gorilla76.com/marketing-lessons-from-the-dollar-shave-club/) - The evolution of the men's shaving razor probably could have stopped with the Mach3. But three blades weren't enough, were they? Schick needed to add that fourth one so you'd really feel ready to start your day fresh. And then when Gillette decided to squeeze number five in there, we found ourselves staring straight into
- [When it comes to web-marketing, it's still important to "look nice"](https://www.gorilla76.com/when-it-comes-to-web-marketing-its-still-important-to-look-nice/) - by Jon Franko First of all, here's my obligatory sentence about how I haven't posted in a long time and I'm really sorry and it won't happen again and etcetera. But hey - cut me some slack. I've been busy. In the past few months, we've been running wild at Gorilla. Not complaining, as we
- [The best construction advertisement...in my humble opinion](https://www.gorilla76.com/th-best-construction-advertisement/) - It's been awhile since my last blog post (if I had a nickel for every time I said that!). A long while actually. I've just been busy. But this blog post was inspired by another project we're doing at Gorilla so writing it, well, I couldn't really come up with a good excuse not to
- [Why you should write a customer-centric brand positioning statement](https://www.gorilla76.com/how-to-write-a-customer-centric-brand-positioning-statement) - An effective brand positioning statement focuses on your customers' needs — not on your shiny tool set or process. This article teaches you how to get it right.
- [How to create targeted buyer personas](https://www.gorilla76.com/how-to-create-targeted-buyer-personas/) - Your customers are real people – not faceless companies. Develop targeted buyer personas to understand their needs and segment them accordingly.
- [7 Ground rules for successful industrial services marketing](https://www.gorilla76.com/industrial-services-marketing) - Long sales cycles, bid lists, competition — industrial services marketing is a marathon. Stand out and generate leads with a customer-centric strategy.
- [Ideal customer and buyer persona profiles for manufacturers](https://www.gorilla76.com/ideal-customer-profile-buyer-persona-profiles-manufacturers/) - This article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.
- [15 social media tips for B2B marketing success](https://www.gorilla76.com/15-social-media-tips-for-b2b-marketing-success/) - LinkedIn generates more B2B leads than all other social media channels combined. The others are good, but if you do LinkedIn right, you're golden.
- [Does anybody know who this guy is?](https://www.gorilla76.com/does-anybody-know-who-this-guy-is-because-ive/) - Because I’ve seen him shaking someone’s hand in a boardroom, in front of a computer, with a group of smiling people on about 1 of every 5 bank, insurance or financial service websites I’ve ever visited. I know that sometimes we need to use stock photography, but can’t we all be a little bit more
- [Recycled product](https://www.gorilla76.com/great-recycling-of-product-the-ceiling-at/) - The ceiling at Sasha’s Wine Bar (Demun neighborhood St. Louis).
- [REI embarks on new Twitter strategy](https://www.gorilla76.com/rei-embarks-on-new-twitter-strategy/) - And it seems pretty damn smart to us. You can read the article here, but essentially they’re killing the one corporate account approach, and instead, giving each market its own voice. The reason? Customization of content. They were finding that people in Austin might be looking for equipment for a music festival or bags to carry
- [Real-time marketing](https://www.gorilla76.com/if-youre-skeptical-about-the-idea-of-social/) - If you’re skeptical about the idea of “social media marketing”, let’s give it a new name and then reconsider. Social media marketing at its core is real-time marketing. I came across this idea this morning in a Marketing Over Coffee podcast interview with David Meerman Scott (an author and marketing speaker). Real-time marketing isn’t about
- [Signage inspiration from the West Coast](https://www.gorilla76.com/just-returned-from-a-trip-up-the-west-coast-from/) - Just returned from a trip up the west coast. From San Fran to Portland to Seattle, I always seemed to be surrounded by inspiring graphic design (signage in particular). Both new and old, these were some of my favorites.
- [Launch St. Louis](https://www.gorilla76.com/launch-st-louis/) - An answer to a St. Louis need Launch is a St. Louis-based 501(c)3 that energizes and develops the next generation of leadership for cancer-related nonprofits in St. Louis. Not only have we built this brand from scratch, but we're also proud to say that our two partners, Jon and Joe, helped build the actual nonprofit
- [Proof that this digital marketing stuff works](https://www.gorilla76.com/proof-that-this-digital-marketing-stuff-works/) - I learned from a client last week that they had recently pitched a big job (like a one million dollar job) for Company X, a prospective customer. But they didn't get it. They bid too high. They were, however complimented by the organization on their level of professionalism, not only though the way they presented
- [How to begin search engine optimization](https://www.gorilla76.com/how-to-begin-search-engine-optimization/) - We'd like to thank Derek Mabie, President of SEO company Evolve Digital Labs, for contributing this post to our blog. With no further ado, here's Derek. After executing so many search campaigns, I find it hard to imagine starting any place except keyword research. I suppose you could begin by tearing into a site revamp
- [How can I use Google+ for business?](https://www.gorilla76.com/how-can-i-use-google-for-business/) - Let me begin by saying that I'm no Google+ expert. In fact, I'm a rookie. That's why this blog post is a book review and not a lesson from Joe Sullivan on how to succeed on this platform. I read Google+ for Business, by Chris Brogan to jumpstart my own experimentation in this relatively new social
- [Even in B2B web-marketing, don't get hung up on perfection](https://www.gorilla76.com/even-in-b2b-web-marketing-dont-get-hung-up-on-perfection/) - First and foremost, let me clearly state that I don't blame clients on wanting perfection. Let me repeat that: I don't blame clients on wanting perfection. They should want perfection. I too strive for perfection. The idea of a missing comma or the inconsistent use of punctuation in a bulleted list is enough to drive me
- [Rebranding and relaunching Operation Brightside as Brightside St. Louis](https://www.gorilla76.com/rebranding-and-relaunching-operation-brightside/) - Background Brightside St. Louis is Gorilla's first partner in our 501cFREE program. The idea behind 501cFREE is to commit to a full-scale, one-year digital marketing relationship at no cost with one local nonprofit. As residents of the city of St. Louis (both our homes and our office), we see everyday the difference Brightside makes all around
- [LinkedIn for new business part 1: lead prospecting](https://www.gorilla76.com/using-linkedin-for-new-business-part-1-of-3-lead-prospecting/) - "I don't think social media can help me find new clients" We work with and meet lots of people at very industrial companies (building and construction, painting, industrial suppliers) and I'm always surprised at how few use LinkedIn. Either they're not very familiar or they don't believe in social media. For many of these guys,
- [LinkedIn for new business part 2: monitoring your industry](https://www.gorilla76.com/linkedin-for-new-business-part-2-monitoring-your-industry/) - This is the second of three blog posts on using LinkedIn as a new business tool. Here’s how I’ve divided them up. Lead prospecting Monitoring your industry Marketing your business Now, on to part 2: monitoring your industry. Observe competitor activity The idea of monitoring, observing and researching your industry is a missed opportunity by
- [Search engine success for B2B companies depends heavily upon social media](https://www.gorilla76.com/search-engine-success-for-b2b-companies-depends-heavily-upon-social-media/) - Two consistent observations follow from our experience working with B2B companies on their web marketing strategies: A. Most businesses care considerably about placement in Google search results B. Many don't believe social media is relevant for their company As for point A, they're right on. Search engine optimization matters – a lot. What they don't
- [5 B2B marketing strategy tips for a CMO](https://www.gorilla76.com/5-b2b-marketing-strategy-tips-for-a-cmo/) - These five bits of advice are designed for especially for CMOs at business-to-business companies that want to take their marketing to the next level.
- [B2B marketing: What I learned at B2B Rising](https://www.gorilla76.com/what-i-learned-at-the-b2b-rising-event/) - Last week, I attended the B2B Rising Event at the Four Seasons Hotel in downtown St. Louis. I didn't really know what to expect.
- [Supply chain marketing: 5 ways to grow business when your customer isn't the end user](https://www.gorilla76.com/supply-chain-marketing-5-ways-to-grow-business-when-your-customer-isnt-the-end-user/) - Supply chain marketing presents different challenges that marketing to end consumers. Learn how to support business development with smarter marketing strategy.
- [Industrial marketing, Twitter and why we don't think they're necessarily always a fit](https://www.gorilla76.com/industrial-marketing-twitter-and-why-we-dont-think-theyre-a-match-made-in-heaven/) - I'm a fan of Twitter. It amazes me that messages limited to 140 characters have changed everything from corrupt governments to the way we use the restroom. But..
- [Jay Baer's Youtility should be on your industrial marketing bookshelf](https://www.gorilla76.com/jay-baers-youtility-should-be-on-your-industrial-marketing-bookshelf/) - Focus less on selling to your customers, and more on helping them. Content marketing is a great way to do just this.
- [Two ways your B2B website homepage can drive more leads](https://www.gorilla76.com/two-ways-your-b2b-website-homepage-can-drive-more-leads/) - Here are two simple ways you can drive more leads with your B2B website's homepage.
- [5 B2B Marketing tactics to rethink for 2016](https://www.gorilla76.com/5-b2b-marketing-tactics-for-2016) - Before we rush out the door for our holiday plans it might be worth reviewing 2015 and rethinking some outdated marketing tactics.
- [Why a private equity firm – marketing agency partnership makes sense for everyone](https://www.gorilla76.com/why-a-private-equity-firm-marketing-agency-partnership-makes-sense-for-everyone/) - Industrial marketing agency plus a partnership with a private equity firm equals growth for their middle market manufacturing business clients.
- [The importance of B2B writing that informs](https://www.gorilla76.com/the-importance-of-b2b-writing-that-informs/) - David Ogilvy was onto something. His copy-heavy ads read like precursors to the days of blogs and white papers. And B2B writing should take something from that.
- [What I learned about B2B marketing at Inbound 2015](https://www.gorilla76.com/what-i-learned-about-b2b-marketing-at-inbound-2015/) - I recently returned from Hubspot's Inbound 2015 marketing conference. As a B2B marketer, I learned a lot. Here's a bit of what I brought home.
- [Construction industry advertising: A trade journal campaign](https://www.gorilla76.com/from-the-archives-a-print-ad-campaign-for-a-pre-construction-company/) - Read about a trade journal advertising campaign for a concrete company specializing in precast concrete.
- [How to create a lead-generating LinkedIn products and services page](https://www.gorilla76.com/how-to-create-a-lead-generating-linkedin-products-and-services-page/) - Using LinkedIn for business is a must these days. Read our guide to learn how to use your Products and Services section to get leads on LinkedIn Company pages.
- [5 things I learned from ICUEE](https://www.gorilla76.com/5-things-i-learned-from-icuee/) - ICUEE is one of the largest events in the construction industry. From the latest equipment to intense booth competition, it had a bit of everything.
- [B2B industrial marketing - the past, the present and the future](https://www.gorilla76.com/b2b-industrial-marketing-the-past-the-present-and-the-future-2/) - In this in-depth Q&A, we’re going to sit down with a long-time client of Gorilla 76 to talk the past, present and future of industrial marketing.
- [Out of the office reply: A few thoughts on building a Gorilla](https://www.gorilla76.com/a-few-thoughts-on-building-a-gorilla/) - I’m writing this post as I sit in the backseat of a Ford pickup on my way to Nevada. Missouri. It’s pronounced Ne-VAY-dah around these parts. Don’t ask – it’s a “Missoura” thing. I’m going snow-goose hunting. It’s late winter. The temps are trending up. And the birds are moving north for the Spring. It’s Tuesday. I left work early. And I’m not going to the office tomorrow. Or Thursday.
- [Chicago Bulls](https://www.gorilla76.com/a-team-logo-that-is-grossly-overlooked-as-one-of/) - A team logo that is grossly overlooked as one of the best in sports.
- [Content marketing for Recycling Consultants and Alton Materials](https://www.gorilla76.com/content-marketing-case-study/) - This case study details how to handle content marketing for an industrial focused recycling business.
- [13 B2B social media pitfalls you should avoid to save time and get results](https://www.gorilla76.com/13-b2b-social-media-pitfalls-you-should-avoid-to-save-time-and-get-results/) - This is the article I wish I read when I was my company's social media team. If you're in the same boat, focus on getting results to earn credibility.
- [B2B social media marketing 101: don't sell, be a salesman](https://www.gorilla76.com/b2b-social-media-marketing-101-dont-sell-be-a-salesman/) - B2B social media marketing is not about selling. But a smart account manager or inside salesman does good social marketing every day.
- [The B2B Social Media Book, a short reflection](https://www.gorilla76.com/the-b2b-social-media-book-a-short-reflection/) - A few thoughts on the B2B Social Media Book, by Kipp Bodnar and Jeffrey Cohen.
- [Don't overthink – but still think – before you post](https://www.gorilla76.com/dont-overthink-but-still-think-before-you-post/) - Last week a Facebook post rolled across our company's stream and caught our eye – just not exactly in a good way. Out of respect to this business, we'll refrain from identifying them (even though a screenshot of their post would have made a great visual here, dang it!). The post read: "Don't forget to
- [Caterpillar talks thought-leadership, B2B social media at BMA event](https://www.gorilla76.com/caterpillar-talks-thought-leadership-b2b-social-media-at-bma-event/) - By Kyle Fiehler The folks at Caterpillar know a thing or two about the hard-hat-wearing lifestyle. They also know a thing or two about B2B social media strategy and industrial marketing. Kevin Espinosa, social media manager at Caterpillar recently spoke at the Sheraton in Clayton, another quality event hosted by the Business Marketing Association of
- [B2B website design for a professional services firm](https://www.gorilla76.com/butcherjoseph-capital-advisors/) - A case study showcasing B2B website design for a St. Louis-based professional services firm.
- [Website development for property management company](https://www.gorilla76.com/red-brick-management/) - An in-depth look at the thought process behind the website development for a large property management company.
- [Trade ad campaign for general contractor](https://www.gorilla76.com/our-targeted-trade-journal-campaign-for-a-construction-company/) - Here's a look at a trade ad campaign executed for a leading, nationally recognized general contractor and the thought process behind it.
- [LinkedIn for new business part 3: promoting your company](https://www.gorilla76.com/linkedin-for-new-business-part-3-promoting-your-company/) - This is the third of three blog posts on using LinkedIn as a new business tool. Here’s how I’ve divided them up. Lead prospecting Monitoring your industry Promoting your company On to part 3: promoting your company. A few rules of thumb Promoting in the social media channels is all about making connections and nurturing
- [5 recent web marketing articles you should read](https://www.gorilla76.com/5-recent-web-marketing-articles-you-should-read/) - I'm always flagging useful articles and blog posts that I think would be benefit our audience – articles about new trends, technologies, or just insightful ideas. Sometimes I'll Tweet links to them, post them on Google+ or email them to an individual, but usually after I read them, they just become bookmarks that die. So
- [Steal the news and make it your own](https://www.gorilla76.com/steal-the-news-and-make-it-your-own/) - If you have any interest in pr, search engine optimization, how to use social media to promote your business or how to find ideas for blog posts, I have a great resource for you. Newsjacking by David Meerman Scott – about a 2-hour read by the way – is all about reacting in real time
- [Website Design RFP Template](https://www.gorilla76.com/website-design-rfp-template/) - We've put together this web design RFP template as a resource for companies looking to hire a web design company. It's rooted in our beliefs about RFPs, which you can learn more about here.
- [Marketing lessons from long and short phone calls with friends](https://www.gorilla76.com/marketing-lessons-from-long-and-short-phone-calls-with-friends/) - I got a call from an out-of-town buddy a few weeks ago asking me for advice on which of two running backs he should start in his big fantasy football matchup that weekend (it was between Cedric Benson and Willis McGahee for you other NFL nerds out there). For some reason, that call - which
- [Bang, bucks and getting more of each](https://www.gorilla76.com/bang-bucks-and-getting-more-of-each/) - Today, while eating my leftover chicken stroganoff (yessiree - really trying to cut back on this whole cholesterol thing) for lunch, I was perusing some old stories, Twitter links, etc. etc, and I came across this piece - Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places by David C. Edelman in the
- [Dammit, why didn't we think of that?](https://www.gorilla76.com/dammit-why-didnt-we-think-of-that/) - You know it's a good idea when that's your reaction. Below is a blog post I just penned I mean typed for our Get Digital project. I wouldn't be reposting, except it's so incredibly relevant to our humble (and still humble) roots. Hope you enjoy. Hoping it helps. "Ever heard of LiquidSpace? " We hadn't either.
- [The moral of the story, don't skimp on your marketing budget](https://www.gorilla76.com/the-moral-of-the-story-dont-skimp-on-your-marketing-budget/) - Just a simple reminder from a classic brand, a great magazine and an apparently successful businessman the importance of putting your money where your brand is. We preach this often, but really, if you have to cut a budget, don't make it your marketing budget.
- [The times? They're a changin'.](https://www.gorilla76.com/the-times-they-are-a-changin/) - Last night, I stopped by a Borders' going-out-of-business sale. As much as the behemoth bookseller has been criticized and ridiculed, it's always sad to see a marketplace of knowledge suffer (or in this case die). But, even last night, as everything was marked down 50%, 60% in an effort of mass liquidation, I still noticed the
- [Gladvertising](https://www.gorilla76.com/gladvertising/) - According to @wired… “n. outdoor advertising that uses cameras and facial-recognition software to read a consumer’s mood, then pushes products relevant to the target’s emotional state. The term was coined by the UK’s Centre for Future Studies, which predicts that flatscreen gladverts will begin to appear next year.” Remember, you heard it here first. If
- [Can you track ROI on my digital marketing?](https://www.gorilla76.com/can-you-track-roi-on-my-digital-marketing/) - Yes. Absolutely. That’s what’s great about it. Can you provide ROI for your golf budget? Just something to think about. Happy Thursday.
- [Five ways to make your business more efficient using social media](https://www.gorilla76.com/five-ways-to-make-your-business-more-efficient-using/) - We didn’t come up with the following ideas. We more found them, and let’s face it, that’s part of the deal these days. Then, after finding them, we thought of you. No matter your occupation, some part of this will be relevant to you. Thanks to the social media experts (Paul Gillin and Eric
- [Domain names. It's a good thing to give them some good thought.](https://www.gorilla76.com/domain-names-its-a-good-thing-to-give-them-some-good/) - Domain names. It's a good thing to give them some good thought.
- [A really good article about building an unforgettable brand.](https://www.gorilla76.com/a-really-good-article-about-building-an-unforgettable/) - A really good article about building an unforgettable brand.
- [STL poster](https://www.gorilla76.com/cool-stuff-from-the-guys-at-stl-style/) - Cool stuff from the guys at STL-Style - representing our city. Check out their prints, t-shirts, etc.
- [Old Twitter Email - 160 users after three months!](https://www.gorilla76.com/old-twitter-email-160-users-after-three-months/) - Old Twitter Email - 160 users after three months! Take a look at Twitter 5 years ago. Then check out where they are now. Doesn’t happen overnight.
- [A Brief Explanation Of Why Minecraft Matters](https://www.gorilla76.com/a-brief-explanation-of-why-minecraft-matters/) - A Brief Explanation Of Why Minecraft Matters Get the skinny on Minecraft: an open-ended game — developed by one person — with over a million copies sold. The article is a couple months old, and the team has since grown. But the guy who started it all is a prolific Tumblr…er, when he’s not busy
- [Poke the Box](https://www.gorilla76.com/just-finished-seth-godins-new-book-poke-the-box/) - Just finished Seth Godin’s new book, Poke the Box. The core message is about acting on your ideas, rather than just talking about them or planning to act on them. In his words: “Today not starting is far, far worse, than being wrong. If you start, you’ve got a shot at evolving and adjusting to
- [How to tell a story and get your way...](https://www.gorilla76.com/how-to-tell-a-story-and-get-your-way/) - Thanks David Downs at Wired. Good insights here for life and business. 1. Craft a tale. Use life experiences and intel from media to create the narrative. Mold it to your audience. 2. Set the stage. Props are good. Face-to-face is good. The more dramatic, the better. Make your point stick. 3. Spin the yarn.
- [How To Write An Advertising Manifesto](https://www.gorilla76.com/how-to-write-an-advertising-manifesto/) - stepa: annie: adteachings: fishingforbats: Also known as the Manifesto Manifesto. Written by the visionary Kim Mok. Brilliant!
- [Rework reviewed](https://www.gorilla76.com/rework-reviewed/) - In efforts to constantly rethink business, someone in the office is always reading a business book for inspiration. My choice? Jason Fried and David Heinemeier Hansson’s Rework. Dan read it too. And Joe, well, he’s on round two. Fried and Hansson are brilliant. Pure and simple. Truly one of the more inspiring books I’ve picked
- [Daft Punk - Revolution 909](https://www.gorilla76.com/daft-punk-revolution-909/) - Daft Punk - Revolution 909
- [If you read nothing else today, make sure you read through this. These guys are brilliant.](https://www.gorilla76.com/if-you-read-nothing-else-today-make-sure-you-read/) - If you read nothing else today, make sure you read through this. These guys are brilliant.
- [Arcade Fire - Headlights look like diamonds](https://www.gorilla76.com/arcade-fire-headlights-look-like-diamonds/) - Arcade Fire - Headlights look like diamonds
- [Why David Karp Started Tumblr: Blogs Don’t Work For Most People](https://www.gorilla76.com/why-david-karp-started-tumblr-blogs-dont-work-for/) - Why David Karp Started Tumblr: Blogs Don’t Work For Most People The Gorilla blog switched to Tumblr a couple months ago and we love it. More and more, we’ve been recommending our clients give it a whirl, instead of blogging from a CMS. Here are some great reasons why, from the guy who built Tumblr.
- [And this is a damn good idea.](https://www.gorilla76.com/and-this-is-a-damn-good-idea/) - And this is a damn good idea.
- [The power of PR and social media](https://www.gorilla76.com/the-power-of-pr-and-social-media/) - The power of PR and social media Great stuff. Disastrous situation handled perfectly…and turned into a golden opportunity.
- [Virgin American on why Twitter, Facebook are more important than TV](https://www.gorilla76.com/virgin-american-on-why-twitter-facebook-are-more/) - Virgin American on why Twitter, Facebook are more important than TV Favorite nugget: “The conversation is happening whether you are participating or not.”
- [The boom box is back - and so is a brand](https://www.gorilla76.com/the-boom-box-is-back-and-so-is-a-brand/) - The boom box is back - and so is a brand
- [On screenshots...](https://www.gorilla76.com/the-modern-equivalent-of-saving-the-front-page-of/) - The modern equivalent of saving the front page of the newspaper when the best possible thing that could happen to a Packer fan happens to a Packer fan.
- [Talk amongst yourselves...](https://www.gorilla76.com/talk-amongst-yourselves/) - Talk amongst yourselves...
- [Angry birds at the Super Bowl](https://www.gorilla76.com/angry-birds-at-the-super-bowl/) - Angry birds at the Super Bowl We have to admit, some of us Gorillas have been sucked into the world of Angry Birds. We saw this today and found it incredibly interesting. I do fear for all the working parts, but an interesting concept nonetheless. Is TV now relying on digital to be relevant? It’s
- [Takeaways from "New Year's resolutions for the small business"](https://www.gorilla76.com/takeaways-from-new-years-resolutions-for-the-small/) - Just saw a piece in a recent edition of the St. Louis Business Journal by Bob Boles. It was about improving one’s small business. Here are a few bullets we walked away with. Some really good stuff. Service your customers to death or somebody else will. Do you have all your people trained in sales,
- [Why didn't we think of this?!](https://www.gorilla76.com/why-didnt-we-think-of-this/) - Why didn't we think of this?! Hand to forehead. The hallmark of a great idea.
- [A nice example of a blue-collar brand](https://www.gorilla76.com/a-nice-example-of-a-blue-collar-brand/) - A nice example of a blue-collar brand My hunting boots are Danners. I love them. This morning, while trying to pull examples of powerful brand stories for a startup we’re working with, I stumbled across the Danner site. I’m glad did. It’d been a bit since I’d visited. They’ve done some really cool stuff. Beautiful
- [Thanks Mitch! A nice blog to keep our eye on.](https://www.gorilla76.com/thanks-mitch-a-nice-blog-to-keep-our-eye-on/) - Thanks Mitch! A nice blog to keep our eye on.
- [Makes (a) sense for the brand (b) us laugh.](https://www.gorilla76.com/makes-a-sense-for-the-brand-b-us-laugh/) - Makes (a) sense for the brand (b) us laugh.
- [Brand minimalism](https://www.gorilla76.com/brand-minimalism/) - Brand minimalism Interesting piece about logo evolutions of two great brands - Apple and Starbucks. At Gorilla, we tend to agree with the “less is more” mentality. With consumers/users encountering more and more messages each and every day, communicating quickly and efficiently is becoming more and more important.
- [You know your brand is broken...](https://www.gorilla76.com/you-know-your-brand-is-broken/) - You know your brand is broken... …when a promotion like this makes so much sense. A sincere thumbs up to the gents at Super Top Secret. From the depths of our collective closets and drawers, we thank you.
- [Good burn...](https://www.gorilla76.com/good-burn/) - Good burn... Once again, we present you with the power of advertising.
- [Book review - My life in Advertising & Scientific Advertising](https://www.gorilla76.com/if-youre-interested-in-advertising-student/) - If you’re interested in advertising - student, practicer, retired, fan of Mad Men - read this book. Mr. Hopkins’ simple and logical approach to an industry that seems to often be made more complicated than it really is, is a welcomed wave of relief.
- [The handwritten note](https://www.gorilla76.com/the-handwritten-note/) - It still has to be one of the most effective pieces of communication. This Holiday season, we’ve received several cards. We’ve also received several mass emails. Guess which ones made the most impact. It’s a nice gesture to put us on your e-blast - and truly, we understand budget and time constraints. But there’s something
- [What we now know about movie marketing](https://www.gorilla76.com/what-we-now-know-about-movie-marketing/) - The movie trailer industry is an industry in itself. An interesting, short read from Wired’s December issues states the following (in a nutshell): Top Gun’s is considered the Citizen Cane of trailers. Here it is. No trailer can run longer than two and a half minutes. Trailers are their own entity. Many films have at least
- [Redesigning medical paperwork](https://www.gorilla76.com/heres-an-everyday-life-example-from-wired/) - Here’s an everyday life example from Wired Magazine of why really good design matters. LEFT: standard blood work result summary. RIGHT: Redesigned blood work result summary.
- [(B + 2 + B) + mktg = boring. Why?](https://www.gorilla76.com/b-2-b-mktg-boring-why/) - Quite often, businesses that target other businesses settle for boring marketing. It’s often dry, canned and smells - like a bad serving of Chicken of the Sea. Why? Honestly, I have no idea. Maybe it’s because they think that only consumer-driven products need to be sexy. Or, that since their product isn’t seeing TV ad
- [Intern Sharon shares ten things she's learned in the past year](https://www.gorilla76.com/intern-sharon-shares-ten-things-shes-learned-in-the/) - As my senior year of college is coming to end (how that is happening already, I have no idea), I reflect on all the things I learned this past year. So, I thought I’d share (lucky you!). Always send a thank you note. I know, sounds simple, right? Send one. Trust me, you’ll stand out.
- [Tiger Woods is still good at golf...](https://www.gorilla76.com/tiger-woods-is-still-good-at-golf/) - …and Nike is still good at advertising. Or are they? (Obviously, they still are. Phrasing is for drama build only. Imagine being read by deep voiced, Scotch-induced male. Late 50s.) Here’s why it works: It’s all the questions we’re dying to ask Tiger ourselves, but can’t. It’s taking Tiger from a golf (and Nike) icon
- [Love wins](https://www.gorilla76.com/love-wins/) - Although it’s been nearly a week since Google’s Super Bowl spot aired, we thought, being really interested in advertising and all, we’d throw our two cents in. So… we loved it. At first sight, too. Now we get that Super Bowl ads usually tend to lean heavily on humor. But Google’s ad was a refreshing
- [Find 'em foursquare](https://www.gorilla76.com/find-em-foursquare/) - In a cyber world, where Twitter took off, it’s no surprise that the next step after telling people what you’re doing is telling people where you’re doing it. Enter: foursquare. Now, I don’t know about you guys, but my mind automatically jumped to my middle school days playing foursquare. But, apart from something that your
- [Small business is big, rewarding, interesting, fun-to-own-and-operate business](https://www.gorilla76.com/small-business-is-big-rewarding-interesting/) - This month, Esquire is running the article ”An Investment Like No Other” - a short but great piece about the importance and value of small business. The article capitalizes on the notion that in a time of such investment turmoil, there is no place to put your money like the small mom-and-pop shops of America -
- [G76's 2010 resolutions, goals and things in a quite random order](https://www.gorilla76.com/g76s-2010-resolutions-goals-and-things-in-a-quite/) - So, with the new year and all, change, business refocus and other “good stuff” is inevitable. Everyone else is compiling these lists of what and how they’re going to accomplish goals and such - figured we’d do the same. So… More blogging. Lots more blogging. We’re doing okay on the micro side of things, but
- [From Sharon's desk: Technology - embrace, admire, respect...use!](https://www.gorilla76.com/from-sharons-desk-technology-embrace-admire/) - Technology is a part of our everyday lives. Case in point…you reading this…on a computer. Lucky for me, as I’ve grown older, technology has grown with me. Thus, making it that much easier to learn the new trends and become expert in them by the weekend. So really it should be no surprise that companies
- [From the desk of intern Sharon](https://www.gorilla76.com/from-the-desk-of-intern-sharon/) - I’m a grown-up? First I think that I should start off and tell you that no one more than me could be more surprised that I actually have a real grown-up job. But I suppose, much to my dismay, I could not be like Peter Pan and refuse to grow up. So this leads me
- [He's a doctor, not an ad man](https://www.gorilla76.com/hes-a-doctor-not-an-ad-man/) - And that’s why he always works with an agency. Big project or small one-off, Dr. Hewlett knows the importance of keeping things consistent. Additionally, he always looks to do something interesting - even with the smallest of canvases. Initially, we were brought in to help with branding, signage, stationery and an overall vision for the
- [The importance of smart creative](https://www.gorilla76.com/the-importance-of-smart-creative/) - Surprisingly, even in today’s world, a world of sleek technology that puts high value on aesthetic appeal and smart thinking, marketers still get confronted with the question of why does something need to look and sound good. Even more surprisingly, this question seems to get more and more difficult to answer - probably because it’s
- [It's okay - think inside the box](https://www.gorilla76.com/its-okay-think-inside-the-box/) - I just cracked open a book that’s been taunting me from my bookshelf for the past two months - The Houdini Solution by noted copywriter Ernie Schenck (McGraw-Hill, 2007). I’m only a few chapters in, but I’ve already found a passage that really intrigues me. It starts on page 21. It (and the rest of
- [Taking your brand viral. Easy as 1-2-3?](https://www.gorilla76.com/taking-your-brand-viral-easy-as-1-2-3/) - According to marketing mavens Dan Heath and Chip Heath it can be. Check out their “Made to Stick” section of the May 2009 Fast Company. Viral marketing is kind of a 76-pound gor…err…800-pound gorilla that, as marketers, we’re supposed to be able to implement with a simple snap of our fingers. As we all know, it’s not
- [As seen on the Big Picture Blog of Mike Behr](https://www.gorilla76.com/as-seen-on-the-big-picture-blog-of-mike-behr/) - Saw this and thought it was interesting. Be sure to check out Mike Behr’s strategy blog for more. Not for profit fundraising: the Obama lesson Its a very tough time for not-for-profits here in St. Louis and everywhere. Due to the uncertaintly of the economy and stocks at their lowest rates in decades, companies and
- [A photo is worth a thousand words...](https://www.gorilla76.com/a-photo-is-worth-a-thousand-words/) - And apparently 3.3 million friends. Or at least that’s one of the theories as to why Coke’s unofficial Facebook page has taken off the way it has. This story ran in the AdAge Digital email update today and it immediately caught my interest. I come from a background in the liquor business. Being a writer, I
- [Commentary on color](https://www.gorilla76.com/commentary-on-color/) - Just finished Martin Lindstrom’s most recent book, Buyology (Doubleday, 2008) and I strongly recommend it. In summation, it’s an account of why we buy what we do, and how marketing and branding have evolved to accommodate. The entire book is worth reading, but a few particular points that jumped out at me were in regards to
- [Fourth and goal...](https://www.gorilla76.com/fourth-and-goal/) - …and touchdown - ad guys. And did we need it. Budgets are getting cut, people are losing jobs, brands are killing their marketing spend in a time when they need it most. It’s not all fun and games on Mad Ave at the moment. But this year’s spots offered a ray of hope. Generally speaking,
- [If it's smart to water the grass when it hasn't rained...](https://www.gorilla76.com/if-its-smart-to-water-the-grass-when-it-hasnt/) - …wouldn’t it be equally intelligent to better market your brand when sales are slow? Recently, while putting in some professional development hours, I came across a great article in the January/February 2009 issue of INC. magazine. In essence, the article offered tips to fighting a bad economy with smart business practices. The following insight from
- [Marketing vital in Year of Gorilla](https://www.gorilla76.com/marketing-vital-in-year-of-gorilla/) - Yep, it’s true, 2009 has been declared the year of the Gorilla by the UNEP Convention on Migratory Species, the UNEP/UNESCO Great Ape Survival Partnership and the World Association of Zoos and Aquariums. So in honor of this landmark year for our endangered friend, we’re reinforcing our commitment to our clients to help them elevate their brands. For
- [Jumpin' for Jumpman](https://www.gorilla76.com/jumpin-for-jumpman/) - Michael Jordan - in our opinion the greatest athlete ever. Fierce defensively and smooth offensively, it was no wonder why Joe and I both as kids wanted to be like Mike. Well, now we kind of want to be like his advertising agency. They continue to produce great work - work that has truly elevated his
- ["John" Presley?](https://www.gorilla76.com/john-presley-2/) - Cool, but as cool as Elvis? Nope. Not a chance. Stop and think about it. Would Elvis be as memorable if he had a common name? What would the legacy of the Presley brand be if he were a John, Joe or Steve? Sure his crooning would still be regarded as remarkable. And sure his
- [The "a-ha" moment](https://www.gorilla76.com/the-a-ha-moment-2/) - The “a-ha” moment - that rewarding occasion where all of a sudden you just get it. Life’s full of them and so is great marketing. From smart logos and witty taglines to great television and radio spots, nothing rewards an engaged viewer like a clever reveal. These are the little moments that make a crappy
- [“Oh yes, the phrase-motto-slogan-tagline thing…”](https://www.gorilla76.com/oh-yes-the-phrase-motto-slogan-tagline-thing/) - “So you like Logo Option B. Perfect. We agree that it will work hard for you and is a very nice selection. What are your thoughts on the taglines we presented?” “Oh, the taglines. Good. Yeah, they were good.” “Superb. Which specific directions were you liking?” “Wait, those are those mottos or whatever? I saw
- [Fighting the dancing toothbrush](https://www.gorilla76.com/fighting-the-dancing-toothbrush/) - A while back, we had the opportunity to tackle a branding job for a dentist in Granite City, Illinois. Dr. Mark Hewlett was just starting his own practice, a young dentist 29 years old at the time who wanted to set himself apart from the crowd. So the brainstorm began… Dentist offices… + toothbrushes +
- [The Batman brand](https://www.gorilla76.com/the-batman-brand/) - Yep, you guessed it - another film-related post. I can’t help it. I see something I like and I immediately want to tell everyone about it, encouraging them to hurry out and see whatever caught my fancy. In this case, it’s the new Batman (The Dark Knight). So…go see it. It’s terrific. The effects are

## Pages

- [Home](https://www.gorilla76.com/)
- [Heather Gringeri](https://www.gorilla76.com/industrial-marketer/heather-gringeri/)
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- [Code of ethical conduct in marketing](https://www.gorilla76.com/code-of-ethics/) - Gorilla 76 and its employees affirm an obligation to the ethical conduct of our work. Read our code of ethics.
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- [Brandan Davis](https://www.gorilla76.com/industrial-marketer/brandan-davis/)
- [Erik Schlosser](https://www.gorilla76.com/industrial-marketer/erik-chlosser/)
- [Brad Litwin](https://www.gorilla76.com/industrial-marketer/brad-litwin/)
- [Ray Reader](https://www.gorilla76.com/industrial-marketer/ray-reader/)
- [Sydney Jones](https://www.gorilla76.com/industrial-marketer/sydney-jones/)
- [Important laws and policies](https://www.gorilla76.com/handbook/important-laws-and-policies/) - Equal Employment Opportunity (EEO) Gorilla 76 is committed to equal employment opportunities for all. We hire, compensate, promote and manage employees based on qualifications and performance without regard to race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, gender identity, citizenship status, marital status or any other legally protected characteristic. This policy
- [Time off](https://www.gorilla76.com/handbook/time-off/) - Vacation time Time away from work is important – so we encourage everyone to fully use their vacation time to rest, recharge and enjoy life beyond work. Vacation time is available to regular full-time employees, based on your length of service: 0-2 years: 15 days 2-4 years: 17 days 4-6 years: 20 days 6+ years:
- [On the job](https://www.gorilla76.com/handbook/on-the-job/) - Our five core values Results, Improvement, Relationships, Kindness and Inclusivity. They're at the root of all that we do and the culture we're building. Results. We succeed for our clients. We celebrate their achievements. This gives us purpose in what we do. It creates a stable work environment. Improvement. We get better every day. This
- [Employment/compensation](https://www.gorilla76.com/handbook/employment-compensation/) - Employee categories Employees at Gorilla 76 fall into one of three categories, depending on their role: Full-time Part-time Temporary Full-time Full-time exempt employees are not subject to minimum wage and overtime provisions under the Fair Labor Standard Act (FLSA). Typically, they work at least 40 hours per week and are paid a fixed salary on
- [Positioning](https://www.gorilla76.com/industrial-marketing-services/brand-positioning/) - We help you develop an in-depth picture of your ideal customer and the message you want to deliver to them.
- [Website Foundation](https://www.gorilla76.com/industrial-marketing-services/website-infrastructure/) - Our websites are not digital brochures. For our clients, those days are long gone. We build B2B websites that are business development machines.
- [Demand Generation](https://www.gorilla76.com/industrial-marketing-services/website-traffic-strategy/) - We design and execute a demand generation strategy for attracting the right people from the right companies to you through different marketing channels.
- [Sales Enablement](https://www.gorilla76.com/industrial-marketing-services/sales-enablement-strategy/) - As you begin to generate a steady stream of leads through your website, we equip your team with the strategies and tools to close them as customers.
- [Lead Nurturing](https://www.gorilla76.com/industrial-marketing-services/lead-nurturing-strategy/) - We design and implement an email marketing that consistently nurtures your leads while your sales team focuses on the high-priority opportunities.
- [Measurement](https://www.gorilla76.com/industrial-marketing-services/roi-reporting-process/) - We configure the right analytics tools and facilitate the necessary marketing/sales data-sharing processes to allow for ROI reporting.
- [The Industrial Marketing Road Map](https://www.gorilla76.com/industrial-marketing-services/the-industrial-marketing-road-map/) - Our flagship consulting engagement for B2B manufacturers will lay the foundation for a results-driven marketing investment that avoids wasted time and money.
- [Workshop: Planning and Executing a Killer Content Strategy](https://www.gorilla76.com/workshop-planning-and-executing-a-killer-content-strategy/) - In this private Zoom-based workshop, we’ll help you map out a content strategy and action plan that leverages the collective knowledge of your team's experts.
- [The Employer Branding Road Map](https://www.gorilla76.com/industrial-marketing-services/employer-branding-road-map/) - Retain employees, hire more effectively and get jobs posts in front of the right people with this consultation and implementation service. Learn more.
- [Employee benefits](https://www.gorilla76.com/handbook/employee-benefits/) - Medical insurance Gorilla 76 offers comprehensive medical coverage, including a Health Savings Account (HSA) as well as a Flexible Spending Account (FSA), to full-time salaried employees, subject to any applicable waiting period. The company pays 100% of employee premiums. Coverage for spouses and eligible children is available, with employees paying 80% of dependent premiums. Gorilla
- [Leaving Gorilla 76](https://www.gorilla76.com/handbook/leaving-gorilla-76/) - Termination of employment Employment at Gorilla 76 is based on mutual consent, which means either the employee or the company may terminate employment at any time, with or without cause. Common types of employment termination include: Resignation: voluntary departure initiated by an employee Discharge: involuntary termination initiated by the company Reduction in force (RIF): involuntary
- [Community-driven training for industrial marketers](https://www.gorilla76.com/industrial-marketing-live) - Join us on twice a month for Industrial Marketing Collective Live. IMC Live is a space for manufacturing marketers to meet, ask questions and get feedback – all in real time.
- [The Manufacturing Marketer podcast](https://www.gorilla76.com/the-manufacturing-marketer-podcast/) - The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.
- [Jon Franko](https://www.gorilla76.com/industrial-marketer/jon-franko/) - Jon Franko is a Co-Founder at St. Louis-based industrial marketing firm Gorilla 76.
- [Joe Sullivan](https://www.gorilla76.com/industrial-marketer/joe-sullivan/) - Joe Sullivan is a Founder at St. Louis-based industrial marketing firm Gorilla 76.
- [Sultana Mangal](https://www.gorilla76.com/industrial-marketer/sultana-mangal/)
- [Rose Hansen](https://www.gorilla76.com/industrial-marketer/rose-hansen/)
- [Annie DeMartino](https://www.gorilla76.com/industrial-marketer/annie-demartino/)
- [Brendon Forrest](https://www.gorilla76.com/industrial-marketer/brendon-forrest/)
- [Our Team](https://www.gorilla76.com/industrial-marketing-agency/our-team/) - Our industrial marketing team is made up of marketing strategists, copywriters, designers and developers. Meet the crew.
- [Accessibility Statement](https://www.gorilla76.com/accessibility) - We take accessibility seriously and are prioritizing it as we continue improving our site to meet requirements defined by WCAG.
- [Welcome](https://www.gorilla76.com/handbook/welcome/) - Whether you just joined the team or are simply interested in what employment at Gorilla 76 LLC looks like, thanks for your interest. At Gorilla, we help B2B companies in the manufacturing ecosystem grow through outcome-focused marketing programs. Our clients make the stuff that quietly drives commerce. We work strategically to deliver meaningful business outcomes
- [Our Methodology and Pricing](https://www.gorilla76.com/industrial-marketing-services/) - Here's a transparent look at our process, how we price our services during each step, how we quantify success and what you should expect in terms of results.
- [Who We Help And How](https://www.gorilla76.com/who-we-help-and-how/) - We help midsized B2B manufacturers identify, attract, engage and drive sales with ideal-fit customers.
- [Privacy Policy](https://www.gorilla76.com/privacy-policy/) - Read Gorilla 76’s Privacy Policy to learn more about what information we collect on our website and how we use it to service our website users.
- [Cookies Policy](https://www.gorilla76.com/cookies-policy/) - Read Gorilla 76’s Cookies Policy to understand how we use cookies on our websites and your choices regarding cookies.
- [The Manufacturing Executive podcast](https://www.gorilla76.com/the-manufacturing-executive-podcast/) - On this weekly show, we'll interview manufacturing leaders and sales/marketing experts to explore actionable strategies that are driving midsized mfgs forward.
- [Contact](https://www.gorilla76.com/contact/) - If you’re interested in contacting us, follow this link or call us directly at 314-332-1020. We're here to help.
- [Gorilla 76 Employee Handbook](https://www.gorilla76.com/handbook/) - If you're reading this, you're in the weeds pretty deep. So we'd consider it safe to assume that you trust that we're a very transparent company. From pricing to revenue goals, there's not much we're afraid to share. In that spirit, we're happy to post the Gorilla 76 Employee Handbook for all to see. It's
- [The Manufacturing Employer podcast](https://www.gorilla76.com/the-manufacturing-employer-podcast/) - The Manufacturing Employer is a podcast built for the hiring managers, HR pros and culture builders at industrial companies. It’s hosted by Gorilla 76 Thinker & Founder Jon Franko.
- [Company Culture](https://www.gorilla76.com/careers/) - We’re growing, and we’re always looking to connect with motivated professionals who want to use their creativity in a way that makes a difference.
- [Positions](https://www.gorilla76.com/positions/) - Learn about the types of positions we hire at Gorilla, as well as current open positions. Submit a resume for our review.
- [Consulting & Coching Engagements](https://www.gorilla76.com/consulting-engagements/) - A G76 consulting/coaching engagement is ideal for marketing teams that can execute the work, but may need help with skilling up and maintaining strategic focus
- [Our Ideal Client](https://www.gorilla76.com/industrial-marketing-services/our-ideal-client/) - Our ideal client is a growth-oriented B2B manufacturer selling complex solutions through an often-long and complex buying process
- [The Gorilla Manifesto](https://www.gorilla76.com/the-gorilla-manifesto/) - The Gorilla Manifesto documents our principles and inspires us to always be better. It’s a work in progress.
- [Press: 2024 Industrial Marketing Summit Announcement](https://www.gorilla76.com/2024-industrial-marketing-summit-announced) - Taking place in Austin, Texas on January 31 - February 2, 2024, the Summit will provide a practical opportunity for industrial marketers to refine their skills.
- [Sign Up for Friends and Family Newsletter](https://www.gorilla76.com/sign-up-for-friends-and-family-newsletter/)
- [LP - Newsletter Subscribe](https://www.gorilla76.com/newsletter-subscribe/) - Sign up for the Gorilla e-newsletter
- [Customer Acquisition Funnel Worksheet](https://www.gorilla76.com/customer-acquisition-funnel-worksheet/) - Download this working PowerPoint or Keynote file to plan the numbers you'll need to hit in order to meet your customer acquisition target.
- [Case Study Starter Kit](https://www.gorilla76.com/case-study-starter-kit/) - Download this Case Study Starter Kit to help you craft thoughtful, persuasive customer success stories that will build confidence in your expertise.
- [Content Research and Interview Playbook](https://www.gorilla76.com/content-research-and-interview-playbook/) - Use this playbook to guide you in conducting 1) subject matter expert interviews and 2) supplemental research – for the purpose of creating exceptional content.
- [The Manufacturer's Website Audit Checklist](https://www.gorilla76.com/manufacturers-website-audit-checklist) - There are six building blocks for a lead-generating manufacturer website. This 20-point checklist will help you identify where gaps need to be filled.
- [Marketing Needs Assessment: Inbound vs Outbound vs Paid](https://www.gorilla76.com/marketing-needs-assessment) - Different business scenarios warrant very different marketing strategies. This guide will help you evaluate when to use Inbound vs. Outbound vs. Paid Media.
- [5 Ways to Keep Up with the Changing Industrial Buying Process: Cheat Sheet](https://www.gorilla76.com/industrial-buying-process-cheat-sheet) - In this cheat sheet, we zero in on key findings from 3 recent manufacturing/engineering marketing studies and provide tips on how to address what's coming.
- [Marketing KPI Worksheet](https://www.gorilla76.com/a-free-downloadable-tool-for-measuring-marketing-success/) - Starting with your revenue and profit goals, this tool will help you set targets for sales opportunities, leads, traffic and more to assure you hit your numbers.
- [Industrial Marketing Audit Scorecard](https://www.gorilla76.com/industrial-marketing-audit-scorecard/) - In this free worksheet, you'll score yourself on 35 points to evaluate the overall strength of your marketing strategy and where to focus to optimize it.
- [Content Planner Worksheet](https://www.gorilla76.com/a-free-downloadable-tool-for-planning-your-content-strategy/) - Download this spreadsheet to help you generate content ideas that address the questions and problems your key buyer personas have at each stage of the industrial buying process.
- [Ideal Customer and Buyer Persona Profile Templates](https://www.gorilla76.com/templates-for-identifying-and-documenting-your-target-customer/) - Download our Ideal Customer and Buyer Persona Worksheets to help you identify and document your target audience both at a company and human level.
- [ABM Campaign Playbook](https://www.gorilla76.com/abm-campaign-playbook/) - Download this Excel file to start planning your Account-Based Marketing campaign. We pre-populated it with a timeline and tactical ideas to get you started.
- [Outreach Template for Guest Blogging](https://www.gorilla76.com/outreach-template-for-guest-blogging/) - Download this outreach template – filled with tips and insights about how to get published – to help you draft your pitch to industry publication editors.
- [LP - Request Consultation](https://www.gorilla76.com/request-consultation/) - Let's have a conversation about where you're trying to go, what's standing in your way and whether we could be a fit to help you.
- [Case Studies](https://www.gorilla76.com/b2b-marketing-case-studies/) - We're a results-driven agency. Read our B2B industrial case studies to learn how we get results for our clients.
- [Industrial marketing:<br /><span>the definitive guide</span>](https://www.gorilla76.com/industrial-marketing-the-definitive-guide/) - This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
- [Manufacturing Growth Club](https://www.gorilla76.com/manufacturing-growth-club/) - Live conversations with manufacturing leaders about business development, technology in the industrial sector and growth from a variety of angles.
- [6 Tactical Ways to do Lead Generation for Manufacturers](https://www.gorilla76.com/industrial-marketing-services/lead-generation-strategy/) - "We just need more at bats with the right people." If that's what your sales team is saying, here are six methods for doing lead generation as a manufacturer.
- [Industrial Marketing Learning Center](https://www.gorilla76.com/industrial-marketing-strategy-blog/) - An ever-expanding collection of articles, videos, guides and tools to help manufacturers identify, attract, engage and drive sales with ideal-fit customers
- [LP - Customer interviews - Paid social](https://www.gorilla76.com/offers/stop-relying-on-assumptions) - Let's have a 45-60 minute conversation about your marketing challenges and goals, so we can point you in the right direction.
- [LP - True marketing success - Paid social](https://www.gorilla76.com/offers/true-marketing-success) - Let's have a 45-60 minute conversation about your marketing challenges and goals, so we can point you in the right direction.
- [LP - Short-term thinking - Paid social](https://www.gorilla76.com/offers/short-term-thinking) - Let's have a 45-60 minute conversation about your marketing challenges and goals, so we can point you in the right direction.
- [LP - Marketing-sourced revenue - Paid social](https://www.gorilla76.com/offers/rethink-marketing-success) - Let's have a 45-60 minute conversation about your marketing challenges and goals, so we can point you in the right direction.
- [LP - Marketing-sourced revenue - Paid social](https://www.gorilla76.com/offers/vanity-metrics/) - Let's have a 45-60 minute conversation about your marketing challenges and goals, so we can point you in the right direction.
- [LP - Long sales cycles - Paid social](https://www.gorilla76.com/offers/measuring-success-long-sales-cycles) - Let's have a 45-60 minute conversation about your marketing challenges and goals, so we can point you in the right direction.
- [LP - Marketing-sourced revenue - Paid social](https://www.gorilla76.com/offers/marketing-sourced-revenue) - Schedule a consultation today with Gorilla 76 Founder Joe Sullivan to discuss our marketing philosophy — and see how a revenue-driven marketing program could work for you.
- [LP - Trade-show economics - Landing page](https://www.gorilla76.com/offers/trade-show-costs) - Here, I’ll use a trade show I ran to showcase just how much you might be paying for the opportunity to do business with your fellow show attendees.
- [Landing Page: 7 Core Elements](https://www.gorilla76.com/landing-page-7-core-elements/) - In this compressive, print-friendly guide, we’ll examine the 7 things a manufacturer needs present, optimized and working in sync to drive Marketing success.
- [ON-DEMAND Webinar: Prospecting in the Absence of Trade Shows and Travel](https://www.gorilla76.com/on-demand-webinar-prospecting-in-the-absence-of-trade-shows-and-travel/) - In this recording of our March 2020 live event (during the COVID-19 crisis), you'll learn how to move new biz online when trade shows and travel aren't options.
- [Stripe Test Page](https://www.gorilla76.com/stripe-test-page/) - [asp_product id="14179"]
- [Checkout-Result](https://www.gorilla76.com/stripe-checkout-result/) - [accept_stripe_payment_checkout]
- [Products](https://www.gorilla76.com/products/) - [asp_show_all_products]
- [ON-DEMAND Webinar: Industrial Marketing in a Changing Buying Environment](https://www.gorilla76.com/on-demand-webinar-industrial-marketing-in-a-changing-buying-environment/) - Learn to leverage the knowledge of your company's experts to attract, engage and earn conversations with buying process influencers from the right companies.
- [Areas of Expertise](https://www.gorilla76.com/industrial-marketing-services/areas-of-expertise/) - Collectively, our team possesses deep expertise each of what we call The Seven Core Elements of an Industrial Marketing Strategy.
- [ON-DEMAND Webinar: Online Lead Generation 101 for Manufacturers](https://www.gorilla76.com/on-demand-webinar-online-lead-generation-101-for-manufacturers/) - In this 30-minute on-demand webinar recording, we'll first look at real data about how the industrial buying process is changing. Then we'll show you how to discovered by your ideal-fit customers, drive them to your website and convert them into real leads.

## Blog CTAs

- [Apply to work at gorilla](https://www.gorilla76.com/blog-cta/apply-to-work-at-gorilla/)
- [How to Audit Your Industrial Marketing Strategy](https://www.gorilla76.com/blog-cta/how-to-audit-your-industrial-marketing-strategy/)
- [The B2B Website Planning Handbook](https://www.gorilla76.com/blog-cta/the-b2b-website-planning-handbook/)
- [The Tactical Guide to Industrial Lead Generation](https://www.gorilla76.com/blog-cta/the-tactical-guide-to-industrial-lead-generation/)

## Shortcodes

- [Testing Code](https://www.gorilla76.com/shortcodegen/testing-code/)
- [Email Newsletter Preference Form](https://www.gorilla76.com/shortcodegen/email-newsletter-preference-form/)
- [Default Form](https://www.gorilla76.com/shortcodegen/default-form/)
- [Page CTA - Apply to Gorilla](https://www.gorilla76.com/shortcodegen/apply-to-gorilla-cta/)
- [Page CTA - Gorilla Manifesto](https://www.gorilla76.com/shortcodegen/9495/)
- [Industrial Marketing Guide](https://www.gorilla76.com/shortcodegen/8884/)
- [Audit Payment Code](https://www.gorilla76.com/shortcodegen/audit-payment-code/)
- [Audit Clients Slider](https://www.gorilla76.com/shortcodegen/audit-clients-slider/)
- [Bamboo HR Embed Code](https://www.gorilla76.com/shortcodegen/bamboo-hr-embed-code/)
- [Company Culture Internship Slider](https://www.gorilla76.com/shortcodegen/company-culture-internship-slider/)
- [B2B Website Planning Handbook](https://www.gorilla76.com/shortcodegen/b2b-website-planning-handbook/)

## Resources

- [The B2B Website Planning Handbook](https://www.gorilla76.com/resources/the-b2b-website-planning-handbook/) - Build a website that attracts, engages and converts more ideal-fit customers
- [The tactical guide to industrial lead generation](https://www.gorilla76.com/resources/the-tactical-guide-to-industrial-lead-generation/) - Learn how to build a consistent inbound pipeline of qualified leads
- [How to audit your industrial marketing strategy](https://www.gorilla76.com/resources/how-to-audit-your-industrial-marketing-strategy/) - This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
- [Industrial Marketing: The Definitive Guide](https://www.gorilla76.com/resources/industrial-marketing-the-definitive-guide/) - This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

## Safe Redirect Manager

- [](https://www.gorilla76.com/industrial-marketer/aren-buresh/)
- [](https://www.gorilla76.com/industrial-marketer/annie-dohle/)
- [Auto Draft](https://www.gorilla76.com/modernhiring)

## Categories

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## Tags

- [Account-based marketing](https://www.gorilla76.com/tag/account-based-marketing/)
- [Brand positioning](https://www.gorilla76.com/tag/brand-positioning/)
- [Content marketing](https://www.gorilla76.com/tag/content-marketing/)
- [Email & lead nurturing](https://www.gorilla76.com/tag/email-lead-nurturing/)
- [Industrial marketing all stars](https://www.gorilla76.com/tag/industrial-marketing-all-stars/)
- [Lead generation](https://www.gorilla76.com/tag/lead-generation/)
- [Measuring results & ROI](https://www.gorilla76.com/tag/measuring-results-roi/)
- [News & press](https://www.gorilla76.com/tag/news-press/)
- [Planning & staffing](https://www.gorilla76.com/tag/planning-staffing/)
- [Pricing](https://www.gorilla76.com/tag/pricing/)
- [Sales enablement](https://www.gorilla76.com/tag/sales-enablement/)
- [Search engine optimization](https://www.gorilla76.com/tag/search-engine-optimization/)
- [Website development](https://www.gorilla76.com/tag/website-development/)
- [Demand generation](https://www.gorilla76.com/trade-show-economics)
- [Video marketing](https://www.gorilla76.com/tag/video-marketing/)
- [Brand voice](https://www.gorilla76.com/tag/brand-voice/)
- [Interviewing](https://www.gorilla76.com/sme-interviews-build-trust-for-better-content/)
- [Digital ad platforms](https://www.gorilla76.com/tag/digital-ad-platforms/)
- [Google Ads](https://www.gorilla76.com/tag/google-ads/)
- [Linkedin Ads](https://www.gorilla76.com/tag/linkedin-ads/)
- [Facebook Ads](https://www.gorilla76.com/tag/facebook-ads/)
- [B2B Marketing](https://www.gorilla76.com/tag/b2b-marketing/)
- [Industrial marketing](https://www.gorilla76.com/tag/industrial-marketing/)
- [Diagnosing ad campaigns](https://www.gorilla76.com/tag/diagnosing-ad-campaigns/)
- [Paid media analysis](https://www.gorilla76.com/tag/analyze-paid-search-ads/)
- [HubSpot](https://www.gorilla76.com/tag/hubspot-for-manufacturers/)
- [AI Use](https://www.gorilla76.com/tag/ai-use/)