The cost of our industrial marketing services
At Gorilla 76, we don’t sell projects, but instead, ongoing marketing and sales programs for manufacturers and industrial sector B2B companies. We call our program The Industrial Growth Solution. Typically, these engagements cost between $5,000 and $10,000/month, with one-year commitments.
Our Industrial Growth Solution program is custom-designed to serve as a core piece of your company’s business development infrastructure. This program’s success requires smart strategy, ongoing implementation, consistent data analysis and regular refinement. It also requires buy-in from the leader of your organization and active collaboration with your internal business development team.
We’re proud to say that the strong majority of our engagements have turned into long-term partnerships. Many of our clients have been working with us for many years.
How we determine our pricing
Three factors dictate the cost of any individual client’s Industrial Growth Solution:
The more fuel you throw on the fire, the better results you’re going to see. A $5,000/month budget will drive a very different plan than a $10,000/month budget. We can work with a range of budgets – we just need to know what you have allocated.
2. The results you want to achieve
We’re big on goals. And marketing goals need to start with revenue.
If your revenue target is $10 million in new sales next year and you want to see half of that number attributed to your marketing investment, we know marketing needs to contribute to $5 million in sales. From there we work backward:
- If your average sale is worth $500K, we’ll need 10 new customers
- If your close rate is 25%, we’ll need 40 sales-qualified leads
- And if 25% of website contacts generated are sales-qualified, we’ll need 160 new contacts
When we’ve set these micro-level targets together, we can design a plan that generates the right volume of targeted traffic with the right visitor-to-lead conversion rate. And that’s how we hit our revenue target.
3. How competitive your online marketplace is
Two of the biggest reasons we can’t put a fixed dollar value on the cost of our services from one client to the next are the variation in both competitiveness and size from one industrial sector market to the next.
If you owned the only restaurant in a busy neighborhood, foot traffic might come easily without a heavy investment in the promotion of your business. But with ten other restaurants on the block, you’d be looking at a very different situation. And at the same time, imagine how that volume of foot traffic would change if your busy neighborhood were in Manhattan, New York versus Manhattan, Kansas.
For an industrial company seeking targeted website traffic and resulting sales-qualified leads, the situation isn’t much different. Thankfully, the real data we’ll collect and analyze during our pre-contract process will give us a sense for how difficult it will be to achieve your desired results. The volume of work required and associated costs will fall directly out of those findings.
Why we don’t sell one-off projects
At Gorilla 76, we believe that your industrial marketing and sales program must be consistently fed, reviewed and refined if it’s going to produce results for your organization. Consistent deployment of marketing activities, paired with monthly and quarterly data analysis, will teach us what’s producing results so we can shift gears along the way. Ultimately, you want results that look like the orange graph below – not the gray one.
What you get when you hire Gorilla 76
You can find less-expensive marketing solutions than what we offer at Gorilla 76. And we’ll be the first to admit that we’re not the right partner for everyone. Our client base is small, but the fit is right for all involved. We become an extension of clients’ companies – an outsourced marketing department that exists to strengthen their business development infrastructures.
Investing in a partnership with Gorilla 76 is just as expensive as investing in a new employee, if not more so. But the variety of skill sets and industrial marketing experience we bring to the table will be very difficult to find in any single individual. In fact, we think it’s impossible.
When you hire us, you’ll be assigned a dedicated marketing team that includes a strategist, writer with a journalism background, developer, designer and account coordinator who’s there to answer your calls and emails whenever you need to talk. Our team will commit to learning your business, and getting inside the heads of the people who buy what you sell. You’ll be signing up for a results-driven partnership, aimed at creating a long-lasting, trust-based relationship.