The cost of our industrial marketing services
At Gorilla, we don’t sell projects, but ongoing marketing and sales programs for manufacturers and industrial sector B2B companies.
Typically, these engagements cost between $5000 and $10,000/month, with one-year commitments. So in most cases, you can expect to spend $60,000+ per year.
Rather than a quick fix, our program is custom-designed to serve as a core piece of your company’s business development infrastructure. This program’s success will require smart strategy, ongoing implementation, consistent data analysis and regular refinement. It will also require buy-in from the leader of your organization and active collaboration with your internal business development team.
We’re proud to say that most of our engagements have turned into long-term partnerships.
How we determine our pricing
Three factors dictate the cost of any individual client’s program:
The more fuel you throw on the fire, the better results you’re going to see. A $5000/month budget will drive a very different plan than a $10,000/month budget. We’ll need a sense for what we’re working with in the first place.
2. The results you want to achieve
We’re big on goals. And marketing goals need to start with revenue.
For example, if your revenue target is $10MM in new sales next year and you want to see half of that number attributed to your marketing investment, we know marketing needs to contribute to $5MM in sales. From there we work backwards:
- If your average sale is worth $500K, we’ll need 10 new customers
- If your close rate is 25%, we’ll need 40 sales-qualified leads
- And if 25% of website contacts generated are sales-qualified, we’ll need 160 new contacts
When we’ve set these micro-level targets together, we can design a plan that will generate the right volume of targeted traffic with the right visitor-to-lead conversion rate to meet that revenue target.
3. How substantial and competitive your online marketplace is
Two of the biggest reasons we can’t put a fixed dollar value on the cost of our services from one client to the next are the variation in both competitiveness and size from one industrial sector market to the next.
If you owned the only restaurant in a busy neighborhood, foot traffic might come easily without a heavy investment in the promotion of your business. But with ten other restaurants on the block, you’d be looking at a very different situation. And at the same time, imagine how that volume of foot traffic would change if your busy neighborhood were in Manhattan, New York vs. Manhattan, Kansas.
For an industrial company seeking targeted website traffic and resulting sales-qualified leads, the situation isn’t much different. Thankfully, the real data we’ll collect and analyze during our pre-contract process will give us as sense for how difficult it will be to achieve your desired results. The volume of work required and associated costs will fall directly out of those findings.
Why we don’t sell one-off projects
At Gorilla, we firmly subscribe to the philosophy that your industrial marketing and sales program must be consistently fed, reviewed and refined if it’s going to produce sustainable business-growth results for your organization. Consistent deployment of marketing activities, paired with monthly and quarterly data analysis will teach us what’s producing results so we can shift gears along the way.
What you get when you hire Gorilla
We’re well aware of the fact that you can find less-expensive marketing solutions than what we offer at Gorilla. And we’ll be the first to admit that we’re not the right partner for everyone. Our client base is small, but the fit is right for both them and us. Gorilla becomes an extension of clients’ companies – an outsourced marketing department that exists to strengthen their business development infrastructures.
Investing in a partnership with Gorilla is just as expensive as investing in a new employee, if not more. But the variety of skill sets and industrial marketing experience we bring to the table will be very difficult to find in any single individual.
When you hire Gorilla, you’ll be assigned a dedicated marketing team that includes a Strategist, Copywriter with a journalism background, Web Developer, Designer and Account Coordinator who’s there to answer your calls and emails whenever you need to talk. Our team will commit to learning your business, and getting inside the heads of the people who buy what you sell. You’ll be signing up for a results-driven partnership, aimed at creating a long-lasting, trust-based relationship.
If you think we could be a good fit for each other, let’s have a conversation. Worst-case scenario, we’ll help point you in the right direction.
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Growth Gorilla is our proven inbound marketing program for B2B companies in the industrial sector. Growth Gorilla’s sole purpose is to put a sustainable, ROI-driven online business development infrastructure in place for your company.Learn more