When I post a position on our job board, I get about 50 words to describe the ideal-fit candidate — their experience, training, attitude, the whole nine yards. Not a whole lot of space for describing the optimal person to join our team for hopefully years to come. Not to mention, job titles can hold greatly varying meanings across marketing agencies: Account Coordinator, Copywriter, Developer, all repeating over and over again as you scroll through Indeed, Glassdoor and LinkedIn until every job post runs together.

At Gorilla, we know the skills and thought processes that make strong team members who do exceptional work. To make our criteria as clear as possible and to aid you in your job search, here’s a peek behind the curtain of what we look for when we hire for our core positions. (For our high-level values, definitely check out the Gorilla Manifesto.) Here we’ll explain the duties of the job, the skills candidates need and what makes for a best-fit team member.

…an Account Coordinator

What they do

The Account Coordinator (AC) is the liaison between Gorilla and the client, facilitating all projects and building client relationships. When reviewing deliverables, they act as the client voice within the agency — ensuring all content matches tone, branding and big picture goals. They manage client expectations as well, making sure the client knows what to expect from our team. Active listening and asking smart questions are essential to the role, too, as this allows the AC to find opportunities for Gorilla to better meet the client needs and grow the account.

What they need

In terms of hard skills, ACs should be familiar with CRM platforms such as HubSpot, SharpSpring and Campaign Monitor, to name a few. ACs review deliverables from all departments, so a working understanding of copy, design, marketing strategy and development is valuable as well. A business administration degree, marketing degree or a client service background is typically what we look for in this role. But the bulk of this position is facilitating top-notch professional communication, so keen emotional intelligence is a highly valued skill for an AC.

Who they are

The best ACs are proactive, not reactive. They don’t just put out fires, they know the signs of an impending spark (Is the client clear on the scope of the website redesign? Are bottlenecks in the copy department slowing down a project?) and do everything in their power to get ahead of the problem. And no matter what comes up in a client meeting or status call, they think quickly and respond strategically. The AC should be someone who uses above-average patience to navigate the world of client service, tirelessly working to make clients’ lives easier.

Step aside if: Picking up the phone and calling a client — sometimes even a C-suite professional — is too intimidating.

…a Strategist

What they do

Strategists develop the most effective marketing plans to drive traffic, leads and ROI for clients’ businesses. They synthesize data to develop marketing strategy for clients through a combination of inbound, outbound and paid media approaches. This position leads strategy-driven conversations with clients to gather pertinent information and works with the copy, design and development departments to oversee the execution of these strategies. From gated white papers to homepage redesigns to ABM campaigns, strategists continually work to optimize the client’s bottom line.

What they need

To perform well in this analytical position, Strategists need an excellent understanding of CRM systems (ideally HubSpot), LinkedIn for paid media and ABM campaigns, on- and off-site SEO and Google programs such as Analytics, Search Console and Ads. Candidates typically have studied business administration or marketing, but related degrees with agency experience and 2 to 5 years in the digital marketing sphere works, too.

Who they are

A keen balance of analytical thinking and creative, out-of-the-box problem solving makes a great Gorilla Strategist. Yes, they parse through mountains of traffic and lead generation data. But they also team up with a Designer to craft wireframes that shake up a client’s look while enabling strategic goals. Another balancing act that’s crucial for this role: Clear confidence and thoughtful compromise. The strategist is the marketing quarterback of the team, and their presentation style must inspire confidence from the client. But when a client has feedback or offers a different perspective, they must be able to successfully reach an agreement that addresses client concerns — while still moving the needle on long-term business goals.

Step aside if: You don’t come to an interview with questions! This is an analytical position — we want to see how you think.

…a Writer

What they do

Writers drive marketing goals through content creation, such as white papers, blog posts, email newsletters, website pages and ABM campaigns. They regularly extract information in interviews with industry experts and are expected to conduct thorough research, as they are Gorilla’s internal experts on our clients’ businesses. And based on the nature of our clients’ industries, they are constantly asked to write about complex, difficult and obscure topics, all while balancing strategic thinking, client preferences and writing quality.

What they need

This position requires experience in CMS systems such as WordPress, a familiarity with basic marketing concepts and a strong background in journalism, English, marketing or advertising. Engineering degrees can work if writing and interviewing skills are of the highest caliber. The essence of this job is seeking out clarity on complex topics and creating content from that understanding, and a curious, probing mind ready to get to the bottom of a topic is essential.

Who they are

In addition to producing excellent content, best-fit writers at Gorilla feel confident speaking up on their expertise. As agency subject matter experts, they must be able to speak up in an internal meeting and say, “Actually, Tier 4 regulations do apply to diesel engine applications when they’re used to power heavy forklifts.” And the best writers are those who aren’t afraid to apply their skillsets — researching, editing, writing — to new or different marketing applications, such as podcast production or client branding processes. The world of digital marketing continually evolves, and a critically minded writer will fit in well.

Step aside if: You’re not comfortable admitting you don’t understand something! It’s your job to speak up and get to the bottom of a topic.

…a Designer

What they do

Designers at Gorilla apply strategic thinking to a wide swath of design deliverables. By using design concepts, they find the most efficient and clear way to communicate an idea and lead potential customers into performing a desired action (such as entering contact information or requesting a facility audit). This thought process influences simple tasks, such as finding stock images for a blog post or laying out a white paper, as well as complex, UX-driven projects such as website layouts or branding.

What they need

A Designer at Gorilla needs a high-level, working understanding of the core Adobe suite (Photoshop, Illustrator, InDesign, Sketch) and a basic understanding of HTML, CSS and WordPress for implementing projects alongside Developers. Art fundamentals — color theory, elements of design, a rich portfolio — are a must-have as well. Great typography skills also go a long way, as these allow the Designer to communicate complex ideas (i.e. engineering- and industrial-focused content) in compelling ways.

Who they are

This position requires creativity, but a Designer at Gorilla doesn’t just create for the sake of making something “look cool” — they’re ultimately driven by strategic goals. The best designers are also able to communicate clearly and explain to non-design professionals why their work achieves a desired goal. Designing a first-rate homepage isn’t enough; they need to articulate the reasoning behind the design and convince Gorilla team members and clients that their work will move potential customers through the sales funnel. In short, a creative thinker who likes to solve design problems across subjects and platforms will be a great fit in this role.

Step aside if: Your resume isn’t designed well! Your resume shows us your creativity, ability to communicate information clearly — and attention to detail (i.e. no widows or orphans, please).

…a Developer

What they do

A Developer at Gorilla is responsible for managing, creating, hosting and securing all content on our clients’ websites. This position implements all of the projects from our strategy, copy and design departments. The Developer builds new sites and implements site changes big and small (but mostly big!) on existing sites, overseeing both the backend and frontend of development and ensuring optimization across devices. They’re experts at troubleshooting any and all development issues that come up — an essential role at a digital marketing agency.

What they need

If a website rebuild is like remodeling a house, then the Developer is the architect — and we want a well-trained architect overseeing our continual “construction” across client sites. Expertise in coding — demonstrated either with a CSS degree and / or a repository of self-taught work on GitHub or Bitbucket — is essential. The Developer needs deep familiarity with HTML5, CSS, JavaScript, PHP, GIT, MySQL and WordPress, meaning they can work swiftly, accurately and efficiently in these programs. Familiarity with marketing CRM software, such as HubSpot, is valuable as well.

Who they are

An understanding of basic marketing concepts is a plus for Developers, as well as above-average attention to detail — always confirming consistent H1 font styles across a site and following Sketch files to the letter. In addition to prowess with development, our Developers must be able to communicate clearly with the team. They can explain to an AC why a client’s website is having a form submission issue or have a discussion with a Designer to find a compromise on a design concept that doesn’t sacrifice loading times. The best developers actively listen to team members to understand the issue before diving in and solving the problem.

Step aside if: You can’t discuss development effectively with team members! Developers play a part in some of the high-level decision making for projects, so your ability to clearly communicate is key.

After reading this article, I hope you have a clear understanding of what we look for with our core positions at Gorilla. If you’re interested in joining the growing Gorilla team, check out our open positions and follow us on LinkedIn and Instagram for job opening updates. Even if we’re not actively hiring for your position, we’re always accepting applications from driven, talented professionals.

 

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