Content Research and Interview Playbook

B2B content marketing is about crafting genuinely resourceful content to help your ideal customers and prospects through their respective buying processes. That means:

• Objectively addressing their most important issues
• Answering their most common questions
• Acting as a guide to their solution rather than a pushy salesman.

But crafting exceptional content is no simple task. The best content comes from the brains of your subject matter experts – the professionals who interface daily with your customers and prospects and truly understand what’s most important to them.

In this Content Research and Interview Playbook, we’ve summarized the step-by-step processes our Copywriters at Gorilla use to craft exceptional content. We’ll show you how to:

1. Conduct interviews with subject matter experts
2. Supplement with research

As a bonus, we’ve also included three real-life audio clips from select interviews we’ve conducted with experts on some technically demanding topics, along with links to the finished content pieces that resulted from those interviews.

Before getting started, we recommend reading our article “How to extract expert knowledge from your team and turn it into incredible content“.

We hope these resources will empower you to make the transition from content planning to actual development of resources your buyers crave.