B2B marketing case studies
When you invest in inbound marketing, you should expect measurable results.
Here’s what success looks like for our clients.
Website visitors converted into real sales leads for leading flooring contractor
Website traffic is good. Website traffic that turns into real sales leads is great. Learn how we helped turn a leading flooring contractor’s website traffic into real opportunities for their sales force. Read our success story.
Growing the online presence of a coatings company to combat competition
The way to succeed in a saturated market is to start doing things differently. And that’s exactly what a lean, but strong, coatings company did when they moved marketing dollars from traditional to web, in order to capture online real estate. Read our success story.
Inbound marketing immediately delivers new leads for geotechnical contractor
Learn how we helped geotechnical contractor Subsurface Constructors Inc. shift marketing dollars in order to immediately capture real leads. Read our success story. Read our success story.
Inbound construction marketing helps Design-Builder win multi-million dollar job
Learn how we helped The Korte Company create an email lead nurturing strategy that played a big role in converting a strong lead into a new paying customer. Read our success story.
Industrial painter grows website traffic and online leads
Learn how we helped industrial painting company Thomas Industrial Coatings grow website traffic by over 60% and develop a strategy for generating online leads. Read our success story.
Online lead generation strategy helps software company grow business
Learn how we helped industrial job-site software developer TruQC turn their website into a lead generating machine. Read our success story.
Steel pipe distributor more than doubles inbound leads
Learn how we helped American Piping Products, one of the world's largest distributors of steel pipe, more than double inbound leads through their website. Read our success story.
More client work
How we grew website traffic more than 1000 percent in less than a year
Alton Materials is a scrap metal recycling business located in Alton, IL. They serve both the general public and businesses in industries like construction, demolition and manufacturing. We began an inbound marketing initiative for Alton Materials in March of 2013 after developing their online marketing strategy and completing a website rebuild. One year after we… Read post
Content marketing for Recycling Consultants and Alton Materials
Alton Materials and Recycling Consultants are sister companies in the scrap metal recycling business. The former is a scrap yard that also provides business services and the latter is scrap metal brokerage firm specializing in railroad scrap metals. We began our online marketing retainer with them in late 2012. Our assignment Alton Materials (AM) and… Read post
Lead generation tool for industrial pipe supplier
A big focus of Gorilla 76 is developing useful resources and tools for the target audiences of our clients. This helps prospects find our clients in the search engines, qualifies our clients as solutions for said prospects and encourages them to take action. In the business-to-business world, this content typically takes the shape of product or service… Read post
Infographic as lead generator
People respond better to images than long paragraphs of copy online, and infographics provide a solution for presenting information visually. So what have marketers done with that little nugget of insight over the past few years? They’ve compiled and spit out out piles of useless visual information for the sake of creating infographics of course!… Read post
Trade ad campaign for general contractor
We try to make the most of every marketing opportunity – even the little ones. This tiny, black and white trade ad campaign for one of our clients – The Korte Company – specifically targets the healthcare industry. Throughout the last few months, a one-off ad has evolved into a series of four. Our goal was… Read post
Branding an industrial software company
As our business has evolved, we’ve shifted from an agency that delivers project-based work for lots of clients to one that works on a retainer business with a select client base. While this shift was helped us grow into a true business growth partner with our clients, it has also meant less of the logo… Read post
Brand positioning and email marketing for distribution company
American Piping Products is one of the world’s largest distributors of steel pipe and one of St. Louis’ fastest growing companies. In 2012, they asked us to build brand positioning and a consistent look, while supporting their sales team through email lead nurturing. Brand positioning We started the American Piping Products work by first taking… Read post
Website development for property management company
Red Brick is a St. Louis-based property management company that owns many-a-square-foot in cool, old (but renovated) buildings in St. Louis’ most popular neighborhoods. The locally renowned company has been around for more than 40 years, so we were honored when they approached us about building a robust website. Tasks were many on this project,… Read post
B2B website design for a professional services firm
Merchant banking. Ever heard of it? We hadn’t either. But the guys at Butcher Joseph Hayes had and they called on us to help with some early marketing efforts. We did what any smart marketing company would do – we learned their industry. As a quick briefing, Butcher Joseph Hayes is a start-up investment banking… Read post
Construction industry advertising: A trade journal campaign
Though we’ve watched ourselves morph into a web-marketing-focused shop in recent years, we still recognize that the print ad has its place…here and there…every once in a while. In case you haven’t gathered from our site, we work with a lot of companies that do business in “hard hat” industries – building and construction, industrial… Read post