Who we help and how
We help midsized B2B manufacturers implement modern marketing programs that deliver meaningful business outcomes. Here’s a description of our ideal client.
Manufacturers seek our expertise when they’re:
- Lacking awareness among the buying process influencers at the right companies
- Not consistently filling their pipelines with sales-qualified leads
- Too busy servicing customers to effectively prospect new business
- Sick of watching potential customers make uninformed purchases from less-capable competitors
- Anxious to speed up their customers’ long, complex buying processes
- Not confident their marketing spends are producing tangible sales opportunities
- Struggling with an outdated hiring process that doesn’t attract or retain top talent
How we help solve those problems
We begin all client engagements with the same discovery and research process before formulating an actionable plan. Then we move into implementation, which consists of three pillars:
- Foundation (Positioning, Website, Technology Stack, Content Strategy)
- Demand Generation (Content Creation, Content Distribution)
- Lead Development (Sales Enablement)
Here’s how our process works.
For our clients who need help with modernizing their hiring process, we have a special engagement called the Hiring & Retention Road Map.