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Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Article

The Side Effects of Marketing Nearsightedness

Joe Sullivan by Joe Sullivan on December 2, 2019

In this "results now" era, we've become so focused on short-term ROI that we often compromise our future. Here's how to create balance in your marketing mix.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Article

All Prospects Aren’t Created Equal: A Tiered ABM Strategy

Joe Sullivan by Joe Sullivan on November 18, 2019

How to design an account-based marketing strategy that prioritizes your resources (manpower and spend) around the best opportunities.
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Article

Visualizing Your Customer Acquisition Funnel

Joe Sullivan by Joe Sullivan on October 28, 2019

Where will your leads come from? What percentage will be qualified? How many will you need to hit your sales goals? Here's a simple way to visualize your funnel.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Article

The Perfect Case Study

Mary Tomlinson by Mary Tomlinson on October 14, 2019

How to create customer-driven case studies that will convince potential clients you’re right for the job.
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Article

Why Hitting “Publish” Isn’t Enough

Joe Sullivan by Joe Sullivan on October 1, 2019

Without a proactive plan to create visibility, even the best content will remain beneath the surface. Here are five ways to get the right eyes on yours.
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Article

What Your Content and Wet Dogs May Have in Common

Joe Sullivan by Joe Sullivan on September 17, 2019

5 reasons most manufacturers' content stinks (and what to do about it)
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In-depth guide

The B2B Website Planning Handbook

Build a website that attracts, engages and converts more ideal-fit customers
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Article

Sales-Marketing Alignment for B2B Manufacturers

Joe Sullivan by Joe Sullivan on September 3, 2019

Tear down that big, formidable monstrosity of a wall between your Sales and Marketing teams and get them operating as an effective business development unit.
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Article

The Perfect B2B Knowledge Center

Joe Sullivan by Joe Sullivan on August 20, 2019

Knowledge Center, Resource Center, Learning Center, Content Hub or Blog. Whatever you call it, here's how to execute it perfectly.
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Article

Industrial Marketing All Stars #1: CADENAS PARTsolutions

Joe Sullivan by Joe Sullivan on August 7, 2019

How CADENAS PARTsolutions grew inbound leads by 700-900% by publishing helpful content
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Article

The Perfect Home Page

Joe Sullivan by Joe Sullivan on July 30, 2019

How to make an incredible first impression with the most important page on your website
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