Industrial Marketing:
The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.

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The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads

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The 7 core elements of an industrial marketing strategy

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Article

Manufacturers, here’s how to use account-based marketing (ABM) to land high-value clients

Joe Sullivan by Joe Sullivan on February 12, 2018

Account-based marketing (ABM) poses a unique opportunity for manufacturers to speed up pipeline velocity and generate high-quality, high-profit leads. Learn how.
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Twice a month, we’ll deliver new content designed to help you as an industrial sector B2B company grow your business online.
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Video

Six building blocks for a lead-generating manufacturer website

Joe Sullivan by Joe Sullivan on December 12, 2017

This video illustrates the 6 things a manufacturer website needs in place to serve as business-generating tool and resource for potential buyers.
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Article

11 B2B marketing ideas for 2018

Joe Sullivan by Joe Sullivan on December 4, 2017

In 2018, ditch the ineffective, old-school marketing plan. Let these B2B marketing ideas serve as inspiration for marketing that impacts the bottom line.
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In-depth guide

Industrial Marketing: The Definitive Guide

This comprehensive Industrial Marketing Guide is designed to help B2B industrial sector companies learn how to generate leads and grow their businesses online.
View guide

Video

Ideal customer and buyer persona profiles for manufacturers

Joe Sullivan by Joe Sullivan on October 31, 2017

In this screencast video, we'll explore how to define and document your ideal customer both at a company level and individual level.
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Article

Why you shouldn’t write a website design RFP

Joe Sullivan by Joe Sullivan on October 30, 2017

If you're a B2B company getting ready for a website rebuild, seeking an agency and preparing to issue a website design RFP, read this before you get started.
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Article

Designing industrial websites to convert: User flow maps explained

Randall Zaitz by Randall Zaitz on October 12, 2017

Earn more conversions by developing intended paths of travel for visitors to your industrial B2B website and then creating content around them accordingly.
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In-depth guide

The Tactical Guide to Industrial Lead Generation

Learn how to build a consistent inbound pipeline of qualified leads
View guide

Video

Marketing-Sales Alignment for Manufacturers

Joe Sullivan by Joe Sullivan on October 3, 2017

In this screencast video, we'll look at why Marketing and Sales departments at manufacturing companies tend to operate in silos and how to get them in sync.
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Article

Manufacturer marketing: Four questions to guide your strategy

Joe Sullivan by Joe Sullivan on September 19, 2017

Manufacturer marketing simply can't be canned. Because "manufacturer" can mean so many things, this article will help you design your company's unique strategy.
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Article

Using guest authorship to educate your audience and become a thought leader

Toby Wall by Toby Wall on September 8, 2017

Become a thought leader via guest authorship by targeting the right audience and providing content that answers their questions and solves their problems.
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In-depth guide

How to audit your industrial marketing strategy

This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
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Article

The quick 1-2 punch to upgrading your email marketing

Kathleen Lavallee by Kathleen Lavallee on August 30, 2017

From where I’m standing, it seems as though email marketing has been the industrial sector’s unicorn—proven effective but evasive.
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