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Will content marketing really speak to technical buyers?

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Survey data show technical buyers are responding to manufacturers' content marketing programs.

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B2B industrial marketing – the past, the present and the future

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In this in-depth Q&A, we’re going to sit down with a long-time client of Gorilla 76 to talk the past, present and future of industrial marketing.

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The 7 core elements of an industrial marketing strategy

Joe Sullivan by Joe Sullivan

We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.

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Why a private equity firm – marketing agency partnership makes sense for everyone

Joe Sullivan by Joe Sullivan

Industrial marketing agency plus a partnership with a private equity firm equals growth for their middle market manufacturing business clients.

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