Industrial Marketing Strategy Learning Center

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article

Demand generation for manufacturers: The art of attracting more leads

by Aren Buresh

on March 9, 2023

What is demand generation and why does it matter for manufacturers? Learn how this marketing strategy can help attract more leads for your business.

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case study

The importance of ethical B2B marketing

by Allen Fennewald

on January 2, 2023

The Gorilla 76 methodology for ethical marketing that fosters a healthy economy.

article

How industrial companies must think about digital marketing in 2023

by Mary Keough

on November 16, 2022

You need to consider marketing in the digital world in a new way. Where are my buyers spending time online and what is their intent in those channels?

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article

Should I hire an agency or an internal marketing team?

by Mary Keough

on August 11, 2022

If you’re ready to build out a marketing team in-house, let’s dig into the basics, including title, budget and salary.

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podcast

PODCAST: How to Craft Messaging that Resonates with the Right Customers w/ Joe Sullivan

by Joe Sullivan

on August 3, 2022

Our Cofounder Joe Sullivan talks about focusing on the right customers, uncovering what matters most to the buying committee and crafting messaging that aligns.

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podcast

PODCAST: Back to the Future: The Manufacturing Edition w/ Marty Groover

by Joe Sullivan

on June 16, 2022

Marty Groover, Partner & CTO at C5MI, talks about how serving as a Surface Warfare Officer with the US Navy gave him a glimpse into the future of manufacturing.

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podcast

PODCAST: Empowering Workers and Improving Workflow Through Video Data w/ Dr. Prasad Akella

by Joe Sullivan

on June 9, 2022

Dr. Prasad Akella, Founder and CEO of Drishti, demonstrates how video-based data on manufacturing assembly lines can drive continuous improvement.

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podcast

PODCAST: Connecting Physical and Digital Worlds Through Trade Shows w/ Jake Hall

by Joe Sullivan

on June 2, 2022

Jake Hall, better known as The Manufacturing Millennial, offers his perspective on how to bring your trade show visits to life before and well after the event.

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podcast

PODCAST: Revitalize Manufacturing Through Employee Wellness w/ Jason Azevedo

by Joe Sullivan

on May 26, 2022

Jason Azevedo, Chief Strategy Officer at MRCA, talks about investing in your workforce, automation and how manufacturers can build stronger communities.

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article

5 reasons marketing results require time and patience

by Joe Sullivan

on May 24, 2022

In this article, we'll start by defining what marketing "results" should mean in the first place. And we'll show you why they take time to materialize.

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Industrial marketing learning center

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