This comprehensive, 5000-word guide will teach you how to generate highly-targeted website traffic, convert your visitors into sales-qualified leads and converge your sales and marketing efforts into a streamlined business development machine.
The 7 core elements of an industrial marketing strategy
We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.
How to audit your industrial marketing strategy
by Joe SullivanThis guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
How to influence the industrial buying process with smart content marketing
by Joe SullivanThis article will help you tackle a complex industrial buying process that requires the cultivation of buyer trust with the help of content marketing.
Understanding your industrial buyer’s behavior using your marketing CRM
by Kathleen LavalleeAs industrial companies become more sophisticated with their sales and marketing partnership, a shared CRM is key to understanding leads' needs and pain points.
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The Hardworking Inbound Marketing Guide for B2B Industrial Companies
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Measuring Online Marketing ROI: A Manual for B2B Companies
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Enhancing Business Development with Marketing Automation
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The B2B Website Planning Handbook
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The Business Blogging Guide for Industrial Companies
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Industrial web design inspiration: three sites for success
by Randall ZaitzWe take inspiration from well-designed websites and use them as a source for creating design-forward sites for our own clients
How industrial SEO works and how manufacturers can rank first in Google
by Joe Sullivan
This article will help you design an industrial SEO strategy by explaining what Google cares about, how marketers have failed to beat them and where to focus.
How to audit your industrial marketing strategy
by Joe Sullivan
This guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
Using content and email to stay in front of leads
by Kathleen LavalleeIf you want to get and hold customers’ attention, you need compelling, purposeful content and effective, scaled distribution.
Gorilla-built websites: A guide for tech geeks
by Toby WallWebsites built by Gorilla 76 incorporate back-end ease of use and customization and streamlined lead generation to enhance clients' businesses.
