This comprehensive, 5000-word guide will teach you how to generate highly-targeted website traffic, convert your visitors into sales-qualified leads and converge your sales and marketing efforts into a streamlined business development machine.
The 7 core elements of an industrial marketing strategy
We believe these 7 elements must be present, optimized and working in sync to achieve significant and sustainable revenue growth through marketing and sales.
How to audit your industrial marketing strategy
by Joe SullivanThis guide gives manufacturers a structure for auditing their marketing and lead generation strategy, as well as next steps for improving that program's ROI.
How to influence the industrial buying process with smart content marketing
by Joe SullivanThis article will help you tackle a complex industrial buying process that requires the cultivation of buyer trust with the help of content marketing.
Understanding your industrial buyer’s behavior using your marketing CRM
by Kathleen LavalleeAs industrial companies become more sophisticated with their sales and marketing partnership, a shared CRM is key to understanding leads' needs and pain points.
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The Hardworking Inbound Marketing Guide for B2B Industrial Companies
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Measuring Online Marketing ROI: A Manual for B2B Companies
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Enhancing Business Development with Marketing Automation
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The B2B Website Planning Handbook
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The Business Blogging Guide for Industrial Companies
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Latest Articles
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Hey marketing manager, here’s how to get a raise by using an agency
by Toby WallSteering a successful partnership between your company and an outsourced marketing agency makes you look like a maestro—and could earn you more money.
How many blog posts do we need to rank first in Google?
by Tommy O'ShaughnessyYou want to know, "how do we rank first for this keyword in Google?" I’m here to give you an unsatisfactory answer: it’s complicated.
Ideal customer and buyer persona profiles for manufacturers
by Joe SullivanThis article teaches manufacturers how to create their ideal customer and buyer persona profiles – the first step in winning business with the right customers.
Advanced industrial marketing strategies to test in your arsenal
by Kathleen LavalleeYou have something to prove and are looking for homerun strategies to implement and keep the marketing pipeline growing for your sales team. Look no further.
Industrial web design inspiration: three sites for success
by Randall ZaitzWe take inspiration from well-designed websites and use them as a source for creating design-forward sites for our own clients
