Industrial Marketing Strategy Learning Center

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podcast

PODCAST: The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar

by Joe Sullivan

on November 30, 2020

Kevin Haar, COO of Super Bright LEDs, talks about the growing shift into e-commerce for manufacturers (even those with complex, big-tick products).

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podcast

PODCAST: Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matthew Sciannella

by Joe Sullivan

on November 19, 2020

G76 Senior Strategist Matthew Sciannella talks about building "know, like, trust" with the right people from the right companies via smart content distribution.

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article

Just. Friggin’. Start.

by Joe Sullivan

on November 16, 2020

Big ideas don't become real until you act. Here are two examples of Marketers saying, "Let's do this." And then... doing it.

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podcast

PODCAST: Servant Leadership in the Manufacturing Sector w/ Dan Erschen

by Joe Sullivan

on November 13, 2020

Dan Erschen, Owner of Wisconsin Metal Parts, talks about how to shift from a "my-way-or-the-highway" leadership culture to one where the people come first.

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podcast

PODCAST: A Conversation with the Manufacturing Millennial w/ Jake Hall

by Joe Sullivan

on November 9, 2020

Jake Hall, AKA The Manufacturing Millennial, talks about building a personal brand, how to leverage LinkedIn and how to utilize video to humanize yourself.

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podcast

PODCAST: Getting Clear About Thought Leadership w/ Bill Sherman

by Joe Sullivan

on November 2, 2020

Bill Sherman, COO of Thought Leadership Leverage, defines what thought leadership means and its potential impact on both your organization and personal brand.

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podcast

PODCAST: Create a Dashboard Effect: Drive Your Work With Data w/ Jon Thompson

by Joe Sullivan

on October 26, 2020

Jon Thompson, Partner at Blue Margin, Inc. and author of The Dashboard Effect, talks about the impact of data accessibility from the c-suite to the frontline.

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article

5 ways manufacturers can engage an audience through video

by Joe Sullivan

on October 19, 2020

From product videos to training modules to webinars to guest appearances on manufacturing shows, here are tangible examples to get you thinking.

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podcast

PODCAST: Make It Right: Growth and Stability in Manufacturing Companies w/ Kevin Snook

by Joe Sullivan

on October 16, 2020

Kevin Snook, CEO of Saxagon and LUCIDi4 and author of the Amazon bestseller Make It Right, breaks down his process (ALIGN) for leading a manufacturing company.

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podcast

PODCAST: Start With the Problem, Not the Technology w/ Jonathon Hensley

by Joe Sullivan

on October 12, 2020

Jonathon Hensley, CEO & Chief Creative Officer Emerge Interactive, talks about enhancing customer experience through digital products and centralized data.

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Industrial Marketing Learning Center

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