Industrial Marketing Strategy Learning Center

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‘Why doesn’t my manufacturing company show up in ChatGPT answers?’

by Grace Wright

on August 7, 2026

Ranking on Google doesn't put you in ChatGPT's answers. The four causes we found in 11 manufacturer audits, ranked by how often each one was true.

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AI search engine optimization (SEO/GEO/AEO) for manufacturers: how buyers find suppliers now

by Grace Wright

on August 5, 2026

Your buyers now ask ChatGPT for supplier shortlists before they search Google. We audited 11 industrial companies to see what AI assistants actually find.

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How we use AI at Gorilla 76

by Allen Fennewald

on June 5, 2026

Gorilla 76 uses AI to support marketing and content work, but never at the expense of accuracy, ethics, confidentiality or human judgment.

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Here’s why you can’t do industrial marketing without marketing automation tools

by Connor Phillips

on September 22, 2025

Discover how marketing automation helps industrial teams capture leads, streamline long sales cycles and prove marketing’s impact on revenue.

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How to adapt in a changing B2B manufacturing buying landscape

by Joe Sullivan

on May 3, 2024

In a transformed B2B buying landscape, what got most manufacturers where they are today WON'T get them where they want to go in the years ahead.

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Ad platforms are your vehicle, not your friend.

by Patrick Cronin

on September 26, 2023

An in-depth look at how the ad platforms are great business tools, however sometimes your best interest isn’t their top priority.

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The art of zooming in and out: How to diagnose your paid ad campaigns

by Patrick Cronin

on September 20, 2023

An overview on how to diagnose your paid digital marketing campaigns

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The 7 core elements of an industrial marketing strategy

by Joe Sullivan

on August 8, 2023

These are the are seven essential puzzle pieces you'll want present, optimized and working in sync to drive Marketing success.

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Manufacturing marketing: 8 guiding principles for 2023

by Joe Sullivan

on August 8, 2023

Here are eight ways the most strategic B2B manufacturers are turning their marketing programs into revenue engines (and how you can follow suit).

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A guide to GA4 part three: Advanced reporting for advanced campaign management

by Patrick Cronin

on August 1, 2023

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Industrial marketing learning center

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