A good friend sent this to me today and I had to share it. In today’s marketing world, I think great ideas sometimes get lost. Here, however, is an example of the kind of work that made me want to get into advertising in the first place.

Killer headline, killer tagline, killer idea.

I always thought monogrammed shirts were the most ridiculous concept. Now, I have to admit, I kind of want one.

One question though: Do you think they monogram flannel?

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