Thanks David Downs at Wired. Good insights here for life and business.

1. Craft a tale. Use life experiences and intel from media to create the narrative. Mold it to your audience.

2. Set the stage. Props are good. Face-to-face is good. The more dramatic, the better. Make your point stick.

3. Spin the yarn. Make it relevant to your audience. Otherwise, they don’t care.

4. Improvise. Read your audience and adjust your story accordingly.

Read more on David Downs blog.

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