Heather is a strategist at Gorilla 76, where she helps industrial clients solve complex business challenges through marketing. She's drawn to the work for the same reason a good thriller keeps you turning pages: there's always a puzzle to solve, whether that's fixing a broken process, rescuing an underperforming campaign with data or figuring out how to position a highly technical product for a not-so-technical buyer. She picks up complex subject matter quickly and brings a big-picture sensibility to everything she touches, never losing sight of the goal while managing the details in between.
Early in her career, she managed 550 events annually at a high-volume boutique venue — an experience that demanded exceptional organizational discipline and the ability to manage relationships at every level, from individual clients to senior leadership and boards of directors. She later moved into agency-side marketing operations and strategy, managing programs for a portfolio of B2B, B2C and D2C companies, including industrial manufacturers navigating periods of rapid growth. She holds a Certified Meeting Professional (CMP) designation and multiple CRM certifications, including HubSpot and Tripleseat, with hands-on experience in Salesforce and Pipedrive.
Heather earned a bachelor's degree in event management and administrative policy from the University of New Hampshire, with dual minors in business administration and justice studies.
Outside of work, Heather can usually be found reading by the ocean, searching local haunts for the best espresso martini or catching live music. She also enjoys cooking for friends and family, usually with Bentley, her cavapoo, close by.
