Roberto is a strategist at Gorilla 76, where he helps manufacturers solve complex business challenges through precise marketing strategy. He enjoys finding the root cause of a problem by breaking it into actionable steps, and his favorite moments come when the right mix of tactics, run at the right time, show up as measurable improvement in a client's business.
Roberto brings five years of agency experience managing strategy, digital campaigns, SEO and analytics for a portfolio of clients in industrial manufacturing, healthcare, B2C retail and B2B equipment and services. He holds Google Ads and Google Analytics certifications and multiple CRM certifications, including HubSpot and Salesforce. He also led his previous agency's AI adoption and implementation, delivering recommendations and actionable workflows to each department.
Roberto earned a bachelor's degree in marketing, with a certificate in international business, from the Craig and Barbara Barrett Honors College and W. P. Carey School of Business at Arizona State University. He composed and defended an honors research thesis titled You Play Ball Like a Girl: Debunking the Myth That Sportswomen Are Not Marketable.
An October baby, Roberto loves everything about fall, from pumpkin carving to local festivals and spooky attractions. He lives in beautiful, scenic New Hampshire. Year-round he's outside hiking, snowboarding or playing disc golf, and when he isn't, you'll find him in a museum or cheering on his favorite teams. He also volunteers with a litany of local organizations including United Way of Greater Nashua and the Litchfield Youth Basketball League.
