Kevin is the head of performance marketing at Gorilla 76, where he has led the agency's paid media practice since 2022. He develops paid media strategies across Google, LinkedIn, YouTube and other emerging platforms, helping industrial companies reach the right buyers and move them through the buying process. He's quick to experiment with new platforms and technologies. He's currently exploring OpenAI ads, using Gorilla 76 as a sandbox to learn quickly and bring those lessons directly to clients. He enjoys marketing for manufacturers because he gets to work with complex, purpose-built products that solve real problems and quietly keep the economy running.
What makes Kevin unusual among performance marketers is that he practices what he preaches. He's a semi-pro content creator with more than 110,000 followers across TikTok, Instagram and LinkedIn, building audiences around everything from '90s pop culture to the best burgers and hot dogs. He started creating content to stay sharp as a practitioner — and it has made him genuinely fluent in how modern media distribution and consumer behavior actually work. Before joining Gorilla, he built his paid media foundation at Integrity Marketing Solutions and ChartLocal Digital Marketing, helping hundreds of B2B, B2C and D2C businesses grow revenue through digital advertising.
Kevin earned a bachelor's degree in English with a concentration in professional writing from the University of North Carolina Wilmington. He's certified in all major digital advertising platforms. He co-led sessions at the Industrial Marketing Summit in 2025 and 2026, appears regularly on Industrial Marketing Collective Live and The Manufacturing Marketer, and was invited to speak at the University of North Carolina Wilmington's Business Week in 2026. He posts regularly on LinkedIn about marketing strategy and has been featured multiple times by LinkedIn News.
Kevin lives in Wilmington, North Carolina. Outside of work, he records original music, plays pickup basketball and baseball and explores the beaches near home.
