Joe Sullivan The Manufacturing Executive

The Manufacturing Executive: Episode 84

Listen to this episode here or on Apple Podcasts, Spotify or Google Podcasts.

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Manufacturers aren’t typically marketing-driven companies. But they should be. Because their existing customer bases and referrals aren’t enough to cut it anymore.

In this solo episode, I cover the following eight guiding principles for manufacturing marketing in 2022:

  1. The power shift from seller to buyer
  2. Understanding who makes up the buying committee
  3. Creating value to gain attention and trust
  4. Turning the knowledge of your industry experts into marketing assets
  5. Capturing demand where it already exists
  6. Creating demand in the rest of your audience 
  7. Communicating regularly with your sales teams
  8. Measuring results

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