The Manufacturing Executive Joe Sullivan

The Manufacturing Executive: Episode 30

Listen to this episode here or on Apple PodcastsSpotifyStitcher or Google Podcasts.

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Episode show notes

In today’s podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in 2021. This year, we still can’t rely on trade shows or other in-person meetings.

Here’s what I recommend you do instead:

  1. Focus on the right people from the right companies
  2. Create amazing content specifically for them
  3. Distribute that content consistently to as many of the right people as possible

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