The Manufacturing Executive: Episode 30
Episode show notes
In today’s podcast, I break down a simple three-step framework for what a mid-sized B2B manufacturer should be doing to fill the sales funnel in 2021. This year, we still can’t rely on trade shows or other in-person meetings.
Here’s what I recommend you do instead:
- Focus on the right people from the right companies
- Create amazing content specifically for them
- Distribute that content consistently to as many of the right people as possible