The Manufacturing Executive: Episode 31
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Episode show notes
Think about the experience of walking into an Apple store. Or the ease and simplicity of making a purchase on Amazon — 30 seconds, one click, and you’re done.
More and more, B2B buyers expect B2C buying experiences.
In light of that, what does “customer experience” mean to you?
On today’s episode, I talk about customer experience with Sultana Mangal and Annie Dohle, both Account Executives at Gorilla 76.
Here’s what we discussed:
- What kind of experience B2B buyers expect
- How to differentiate your B2B brand beyond your physical product
- Tips for creating amazing new customer experiences in the first 100 days
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