The Manufacturing Executive: Episode 31
Episode show notes
Think about the experience of walking into an Apple store. Or the ease and simplicity of making a purchase on Amazon — 30 seconds, one click, and you’re done.
More and more, B2B buyers expect B2C buying experiences.
In light of that, what does “customer experience” mean to you?
Here’s what we discussed:
- What kind of experience B2B buyers expect
- How to differentiate your B2B brand beyond your physical product
- Tips for creating amazing new customer experiences in the first 100 days