The Manufacturing Executive: Episode 23
Episode show notes
It’s time to face reality about sales channels, technology, and how people buy.
E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically accelerated those trends.
You can fight this reality, or you can grow with it.
Kevin and I discussed:
- What e-commerce can offer now that it couldn’t in the past
- The impact of online sales in different parts of the organization
- Roadblocks and challenges in e-commerce adoption