Kevin Haar The Manufacturing Executive

The Manufacturing Executive: Episode 23

Listen to this episode here or on Apple PodcastsSpotifyStitcher or Google Podcasts.

powered by Sounder

Episode show notes

It’s time to face reality about sales channels, technology, and how people buy.

E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically accelerated those trends.

You can fight this reality, or you can grow with it.

On this episode of the podcast, I talked with Kevin Haar, Chief Operating Officer at Super Bright LEDs, about the transition to e-commerce.

Kevin and I discussed:

  1. What e-commerce can offer now that it couldn’t in the past
  2. The impact of online sales in different parts of the organization
  3. Roadblocks and challenges in e-commerce adoption

To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple PodcastsSpotifyStitcher or Google Podcasts.