ROI and measuring success

If you’re not evaluating your marketing spend by constantly assessing your brand’s online presence, measuring past successes and failures, you’re wasting your money. That’s right – we said it. If you can’t tell the impact your marketing dollar is having on your brand, you’re throwing money into the marketing abyss. Call Don Draper – you’re living on Mad Ave., circa 1960s.

Since the advent of business, marketers have tried to understand just how much bang they’re getting for their marketing buck. And until now, such data has been really tough to gather. Previously used metrics were rudimentary at best.

But things have changed. The web is the most measurable marketing tool ever invented.

At Gorilla 76, we deliver strategy that hinges on constant evaluation and revision. But, before we can or will measure anything, we need to really understand your brand and know exactly what your marketing goals are in the first place. Sure, we can quickly tell you how many page views you’re getting and what your bounce rate is, but does that accurately depict the ROI of your web initiative? Perhaps – if that’s where your marketing goals lie, but more than likely, you’re wanting something a little deeper than that.

And that’s great. We can help. We can suggest and measure things that are much more relevant. What about effective site keywords and individual page bounce rate? Or the time spent on the site and the number of pages viewed per visit? Are you getting repeat visitors? Are they going to the rights pages? On the social channels, are you getting people to take action? Are they responding to posts, signing up for your newsletter, sharing your story with friends? How are your e-newsletter recipients matching up to your funnels and silos?

There are many questions and we can help you ask and answer all of them. We guarantee you’ll look like the smartest person in the room at your Monday marketing meeting.