Quite often, businesses that target other businesses settle for boring marketing. It’s often dry, canned and smells – like a bad serving of Chicken of the Sea. Why? Honestly, I have no idea. Maybe it’s because they think that only consumer-driven products need to be sexy. Or, that since their product isn’t seeing TV ad time, they don’t need to put money behind good creative.
Whatever the reason, it’s wrong, wrong, wrong.
A wise man once told me, a brand is simply what people perceive of your company. So, if you want it to be boring, stagnant and like everyone else’s, by all means, go with the crappy marketing. But, if you want to stand out, inspire others to talk about your company and the cool stuff you’re doing – give it some thought. It’ll be worth it. I promise.
Here’s a great article from a brilliant mind at 37 Signals. The author is Jason Fried. I’m picking up what he’s laying down, as this is what inspired me to actually write a blog post – the first in quite some time. There’s always room for good thinking. No opportunity is too small, no brand is too well-known.
Just some thoughts. Also, I’m pledging myself to be a more committed blogger.