Sam Gupta The Manufacturing Executive

The Manufacturing Executive: Episode 44

Listen to this episode here or on Apple PodcastsSpotifyStitcher or Google Podcasts.

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If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.

But how do you build a community around your product and not around yourself?

In today’s episode, I talk about the keys to success on social media with Sam Gupta, host, community builder and founder at WBSRocks.

Here’s what Sam and I discussed:

  1. What an online community is
  2. Different platforms for building community online
  3. Focusing on your audience’s problems — not your product

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