The Manufacturing Executive: Episode 44
If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.
But how do you build a community around your product and not around yourself?
Here’s what Sam and I discussed:
- What an online community is
- Different platforms for building community online
- Focusing on your audience’s problems — not your product
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