Construction marketing for contractors and subcontractors

We get that you’re not selling widgets in the construction industry. The sales cycle can be long, very political and involve lots of people. And we understand that you not only need to generate qualified bid requests. You also need to establish trust and build relationships with your leads throughout a process that can take months or years.

At Gorilla, we serve as an outsourced marketing department in many ways and work hand-in-hand with our clients’ sales and marketing teams. Our job? Attract prospects that are looking for your services. How do we do it? We educate prospects by creating content that’s rooted in your customers’ FAQs, content that helps them understand their problems and your solutions. Most importantly, we help you turn website visitors into hard leads so you can close more deals. And we help you educate and nurture leads throughout each stage of their evaluation process.

Our construction marketing experience

Gorilla 76 has extensive experience in construction marketing. We’ve been the agency of record for The Korte Company, a nationally-recognized Design-Builder,  since 2009 and have helped them build their online marketing strategy over these years, including their website, email marketing, social media and marketing automation. We’ve also worked with a variety of subcontractors in the construction industry.

Our strongest construction industry case study, as well summaries of our Construction Marketing Association awards follow.

Inbound construction marketing helps GC win multi-million dollar job

2013 CMA awards

2012 CMA awards

Construction marketing resources

At Gorilla, we do our best to be a great marketing resource for those in the construction industry. Some of the following articles and white papers are written specifically for you and focus on helping you grow your business through online marketing.

Industrial Marketing: The Definitive Guide

3 smart ways to generate construction leads online

Generate better construction leads with these 3 types of website content

The Hardworking Inbound Marketing Guide for B2B Industrial Companies

Let’s talk when you’re ready

We offer a free marketing consultation and would love to talk for 30 minutes about your business development goals. Our guess is we can help. And if we can’t, we can offer a few tips to point you in the right direction. Win-win for you, right? Click here to sign up.

Industrial Guide CTA

Website Planning Handbook CTA

Free Assessment CTA