The Manufacturing Executive: Episode 93
What if your engineering bonuses were tied to blog post writing?
Today’s guest, Chris Grainger, Podcast Host and Engineering and Services Manager, Electrical Equipment Company (EECO) believes that content marketing is so important he gives bonuses based on how many blog posts and how- to videos each employee produces. Chris is passionate about content marketing because he knows that it works.
Join us as we discuss:
- How to get your employees involved in content marketing
- The benefits of podcasting as a medium in the manufacturing sector
- The long game of content marketing and the snowball effect