The best content comes from the brains of your company’s experts

Case in point: Devin Adams, sales engineer at Multi-Tek, Inc.

What I love about this video is that Devin is using his deep technical expertise to teach.

In this case, Devin’s helping future customers learn what they need to understand and about cables — from temperature to flexibility to electrical ratings to physical construction — as they investigate their options.

Take note, manufacturers.

If you want to earn the attention and trust of your prospects, talk less about how great you are and focus on being the best resource in your space — just like Devin and Multi-Tek are doing here.

Give your audience a reason to believe you and they’ll ask you for your product pitch.