…and touchdown – ad guys.

And did we need it.

Budgets are getting cut, people are losing jobs, brands are killing their marketing spend in a time when they need it most. It’s not all fun and games on Mad Ave at the moment.

But this year’s spots offered a ray of hope. Generally speaking, they were smart, funny and memorable. Sure the “good taste” meter was tipped to the limit, but that’s expected. No malfunctions.

My favorite spot? The Monster.com moose spot. Why? Well, a few reasons.

Smart: This spot was relevant considering all of the CEO backlash that is currently catching headlines.

Funny: No need to explain – the humor is front and center.

Memorable: I’m writing about it and I’m sure you remember it. Thus, it was memorable.

Ownable: It relates to job searching. So many commercials these days create an obscure narrative taking the viewer all over the conceptual roadmap. But really, the ad should be effective. Creativity is great but only when it serves its purpose. A great professor of mine in college always said, “Good ads sell stuff.”

Stop reading and watch it for yourself. I hope you enjoy it as much as I did.

As always, thanks for your time.

-thinker & writer