By Ann Marie Steib
There’s no reason to have an online presence if the right people aren’t seeing you. You can create a pretty, flashy website, but if a B2B website isn’t attracting the right audience and generating qualified leads, it isn’t serving its purpose.
Luckily, finding these potential customers is actually a pretty simple concept. Creating a website with well-written, informative content that users find valuable will generate leads if you follow a few simple steps. The more your website has to offer your potential customers, the more likely they are to find you.
Sound easy? It really can be. If you want to get the know on search engine optimization and B2B marketing, our own Jon Franko was featured this week on the Coatings Pro Magazine blog with an article he wrote about this exact topic.