The last month taught us what it would be like to work two full-time jobs simultaneously. Now that the event has passed, we’re happy to announce that Get Digital 2 was a big success.
Our objective with this seminar, in comparison to our June Get Digital, was to focus less on philosophy and more on tactical execution in the online marketing channels. We wanted audience to walk away from the event with an idea for what they should do next.
The day began with an introduction by moderator Mitch Meyers. A former AdWeek Woman of the Year and founder of St. Louis promotions agency Zipatoni, Mitch walked through a short history of advertising, leading up to where we are today in this digital marketing world.
Derek Mabie of our parter seo firm Evolve Digital Labs kicked off the learning with his first session on managing up – or selling digital marketing in to the boss man. Derek followed up this session with a presentation on pay-per-click advertising, focusing on topics like Google’s intention to take your money and how to avoid it, as well as retargeting campaigns.
Our own Jon Franko finished the morning out with a session on content strategy and the importance of being a publisher in today’s online marketing environment.
After lunch, three guest speakers took the stage. Jenn Cloud of Vantage Credit Union’s Young & Free St. Louis program presented on social media as a part of a holistic marketing effort. Chris Reimer, Twitter King of St. Louis and VP of Social Media at Falk Harrison, demonstrated the power of Twitter as a tool for audience engagement through an incredibly powerful case study. And Brad Hogenmiller of Infuz used the St. Louis Cardinals’ unlikely championship run as an example to demo STL Index, a tool created by Infuz for measuring the influence of St. Louis Twitterers.
The final two sessions of the day included a a presentation by Derek Mabie on search engine optimization and a presentation by me (Joe Sullivan) on measuring performance in online channels. Derek focused on how seo works and where to begin. My cap to the day focused on how to measure performance in social media, search engines and your website, as well as how to identify and act on opportunity for improvement. This video on Google Analytics goal conversion tracking was one of a few that were included in the presentation.
This article by Lindsey Herzog on AdSaint goes into a bit more depth, should you care to read on. (Thanks for saving us the time and writing it for us, Lindsey!).
As for the next Get Digital….stay posted.