…wouldn’t it be equally intelligent to better market your brand when sales are slow?

Recently, while putting in some professional development hours, I came across a great article in the January/February 2009 issue of INC. magazine. In essence, the article offered tips to fighting a bad economy with smart business practices. The following insight from Jenny Craig(R) jumped off of page 76. It makes a lot of sense.

“Rather than cut staff, we have gone against the conventional  wisdom and advertised to bring in more business. While our competitors were hunkering down, we would spend a bit more than we had planned, which resulted in a huge competitive advantage.”

Just some food for thought.

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