Subsurface Constructors Inc. is a St. Louis-based, full-service geotechnical contractor with complete capabilities in deep foundations and ground improvement. They’re among the nation’s leading full-service foundation contractors and have more than 100 years of experience.
Issue and importance
Subsurface Constructors Inc. approached us as they started to evaluate their marketing spend. They knew that the traditional methods of advertising they were using were not as measurable and effective as those on the web, and they were starting to question their return.
Solution and results
After talking with the head of business development at Subsurface and looking at their goals and objectives, we recommended that we explore inbound marketing to capitalize on the brand that they’d worked years to establish. We built out a strategy with which to move forward. The first content piece we executed for them was a downloadable educational guide.
- In the first two months of the campaign, Subsurface received more than 50 downloads of their educational guide, complete with a name, email address and company name
- Of the 50+ downloads of the guide, more than half were from sales qualified leads
- Subsurface began to build the foundation for future email marketing efforts