Inbound marketing immediately delivers new leads for geotechnical contractor

Subsurface Constructors Inc. is a St. Louis based full-service geotechnical contractor with complete capabilities in deep foundations and ground improvement. They’re among the nation’s leading, full-service foundation contractors and have more than 100 years of experience.

Issue and importance

Subsurface Constructors Inc. approached us as they started to evaluate their marketing spend. They knew that the traditional methods of advertising they were using were not as measurable and effective as those on the web, and they were starting to question their return.

Solution and results

After talking with the head of business development at Subsurface and looking at their goals and objectives, we recommended that we explore inbound marketing to capitalize on the brand that they’d worked years to establish. We built out a strategy with which to move forward. The first content piece we executed for them was a downloadable educational guide.

  • In the first two months of the campaign, Subsurface received more than 50 downloads of their educational guide, complete with a name, email address and company name
  • Of the 50+ downloads of the guide, more than half were from sales qualified leads
  • Subsurface began to build the foundation for future email marketing efforts
“As a small geotechnical contractor doing work nationwide, we needed a way to stay in front of our clients without physically being there. Gorilla 76 helped us develop a content-based electronic newsletter campaign and accompanying white paper and blog, and we received an immediate positive response. The folks at Gorilla are experts at web-based marketing, and I wouldn’t hesitate to recommend them, so I do.”

– Lyle Simonton, P.E., Director of Business Development

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