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And once again, here are links to the three studies referenced in the cheat sheet. They’re all great resources from great sources:

  1. 2019 Smart Marketing for Engineers (TREW Marketing and GlobalSpec)
  2. How Engineers Find Information 2019 (
  3. Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute)

And if you’d like to have a conversation about how to adjust your marketing and business development strategies as this industrial buying process continues to shift online, consider requesting a consultation.

Joe Sullivan, Thinker & Founder of Gorilla 76