Allen is a senior writer who specializes in conversion research and copywriting. He grew up on a farm in rural Audrain County, Missouri, and currently lives in St. Louis.

Allen previously worked as regional editor at the Columbia Daily Tribune, where he oversaw multiple regional newspapers. He also reported for news outlets in places like Washington D.C., Jefferson City and St. Louis.

Allen graduated from the University of Missouri with degrees in English, creative writing (B.A.) and journalism (M.A.).