Industrial marketing for manufacturers

Marketing for manufacturers can be tricky. Your company creates a product, but your customers aren’t the end user. Instead, you serve engineers, purchasing departments, distributors and other decision-makers along the manufacturing supply chain.

Those people have problems they need solved and questions they need answered. And as a result, opportunity awaits for you to attract, educate and convert more prospects into leads and leads into customers.

A study of more than 1,400 B2B customers by Corporate Executive Board revealed that 57 percent of a typical purchasing decision is made before a customer even talks to a supplier. And this couldn’t be more true in the manufacturing world. Today, when people need answers, they go to Google. Whether it’s engineers seeking technical information, purchasing departments seeking pricing information or execs looking for a sustainable partner, you want them to discover you and convert from an anonymous website visitor into a lead.

Gorilla’s role in marketing for manufacturers

At Gorilla, we focus on attracting the right prospects to your website. We work hand-in-hand with our clients to extract their expertise from their brains, turn it into educational, search-engine-optimized content for your potential customers and use that content to propel lead generation. The result? Qualified, better-educated leads who are ready for sales calls.

Content we’ve written about industrial marketing

Just as we help our industrial clients educate their prospective customers, we try our best to do the same for ours. The following articles and white papers are written just for you.

Industrial Marketing: The Definitive Guide

A manufacturing marketing plan for generating leads quickly

The Hardworking Inbound Marketing Guide for B2B Industrial Companies

Industrial SEO: How to get discovered by qualified prospects

Let’s talk when you’re ready

We offer a free marketing consultation and would love to talk for 30 minutes about your business development goals. Our guess is we can help. And if we can’t, we can offer a few tips to point you in the right direction. Win-win for you, right? Click here to sign up.

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